San Diego, California, United States
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About

Hi, I’m Jeff Toister, The Service Culture Guide.

The first customer I ever served…

Courses by Jeff

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Articles by Jeff

  • How to influence service culture

    You want a service culture, but you're caught in the middle. Formal authority allows you to guide your own team.

    12 Comments
  • Three human service skills AI can't replace

    I'm launching a new book. My hope is to publish sometime in March.

    31 Comments
  • How a customer service vision drives process

    A chain of coffee shops has a brand standard that customers should be greeted as they walk in the door. I did a field…

    6 Comments
  • Prove service value by hunting icebergs

    Customer service leaders often ask me, "How do you show the value of customer service?" Your CEO probably wants two…

    10 Comments
  • Why integrity shouldn't be a corporate value

    Corporate values provide guidelines for employees. They tell people which behaviors fit the service culture, and which…

    21 Comments
  • Why top businesses are adding more people

    Update: I've just launched a newsletter for busy customer service leaders. Service Training Tips will help you train…

    12 Comments
  • How to be a customer service trainer

    Training is an essential part of building service culture. Employees must know what to do and how to do it.

    9 Comments
  • Study: Culture fit predicts retention and promotion

    "That's a great question." I kept hearing this while doing research interviews for an upcoming keynote.

    14 Comments
  • How to handle customer service training mandates

    I recently heard from a customer service trainer—let’s call her Laurie—who was handed a customer service training…

    13 Comments
  • Four ways human customer service outshines AI

    There's hope for us humans who love serving customers. That might be hard to believe right now since AI is getting all…

    20 Comments

Activity

Experience & Education

  • Toister Performance Solutions, Inc.

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Licenses & Certifications

  • eSpeakers Certified Virtual Presenter

    eSpeakers

    Issued Expires
    Credential ID 32745.5b5c
  • Professional in Human Resources

    Human Resources Certification Institute

    Issued Expires
  • Certified Professional in Learning and Performance

    ASTD Certification Institute

    Issued Expires

Volunteer Experience

  • Nonprofit Management Solutions Graphic

    Volunteer Trainer

    Nonprofit Management Solutions

    - 14 years 4 months

    Facilitate workshops on a variety of topics for Nonprofit Management Solutions members.

  • Trail maintenance volunteer

    Mission Trails Regional Park

    - Present 4 years 4 months

    Environment

    Help maintain trails at 8,000+ acre open space park.

Publications

  • Training Video: How to Measure Learning Effectiveness

    lynda.com

    Discover how to evaluate whether learning objectives are being met in your organization. In this course, Jeff Toister explores several popular models for determining the effectiveness of a class or training course, and provides a framework for applying these models.

    See publication
  • Training Video: The Manager's Guide to Managing Customer Expectations

    lynda.com

    Customer service managers may not be on the front lines, but they can create systems and processes that help ensure that the organization's service promises match what it actually delivers. Customer service expert Jeff Toister helps managers identify what a typical customer expects, where those expectations come from, and where your organization might be vulnerable.

    See publication
  • Training Video: How to Manage Customer Expectations for Frontline Employees

    lynda.com

    Today's customers expect a lot. Customer service expert Jeff Toister helps frontline employees identify where they can manage the expectations of customers to avoid upsetting them down the line. Specifically, how to avoid situations where unreasonable expectations might develop, and how to choose the right language to educate customers and explain potential areas of confusion.

    See publication
  • Training Video: How to Serve Customers Using Social Media

    lynda.com

    Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor. By adapting customer service principles to the unique challenges of social media, you can ensure that your online service accurately reflects the organization's brand.

    See publication
  • Training Video: Customer Service over the Phone

    lynda.com

    Customer service expert Jeff Toister helps customer service specialists develop the specific skills needed to help customers over the phone. Learn how to break the ice and develop rapport with the people you serve, even when you're pressed for time. Tune out distractions and develop listening skills that are critically important to phone service. Last, learn how to express empathy, de-escalate angry callers, and stay focused throughout the day.

    See publication
  • Training Video: Running Company Onboarding

    lynda.com

    In the course, HR professional Jeff Toister shows how to build a successful company-wide onboarding program. He helps you determine the contacts, equipment, and training employees need to be effective, and define an engaging onboarding experience that excites new hires. He helps you identify key onboarding stakeholders (including recruiters, trainers, and managers), establish goals and milestones to evaluate employees' progress, and develop a first-rate training program to show new hires how to…

    In the course, HR professional Jeff Toister shows how to build a successful company-wide onboarding program. He helps you determine the contacts, equipment, and training employees need to be effective, and define an engaging onboarding experience that excites new hires. He helps you identify key onboarding stakeholders (including recruiters, trainers, and managers), establish goals and milestones to evaluate employees' progress, and develop a first-rate training program to show new hires how to do their jobs.

    See publication
  • Training Video: Innovative Customer Service Techniques

    lynda.com

    This course delivers new and cutting-edge research that can be used to take customer service to new levels. Jeff Toister shows how to influence customer perceptions, enhance your "service sense," and build teamwork in order to exceed customer expectations.

    See publication
  • Training Video: Quick Fixes for Poor Customer Service

    lynda.com

    Whether it's an individual employee or an entire team that is underperforming, there are often simple solutions that will instantly improve customer service. Unfortunately, many managers don't know where to look. In this short course, expert Jeff Toister provides step-by-step instructions for solving many common customer service problems, including chronic complaints, slow service, or low first contact resolution. The course reveals tools to quickly find and fix these problems before they get…

    Whether it's an individual employee or an entire team that is underperforming, there are often simple solutions that will instantly improve customer service. Unfortunately, many managers don't know where to look. In this short course, expert Jeff Toister provides step-by-step instructions for solving many common customer service problems, including chronic complaints, slow service, or low first contact resolution. The course reveals tools to quickly find and fix these problems before they get out of hand.

    See publication
  • Training Video: Working With Upset Customers

    lynda.com

    More than any other topic, frontline employees ask for advice on how to serve angry and upset customers. This course will reveal proven techniques for effectively neutralizing negative situations. Customer service expert Jeff Toister also shares specific actions employees can take before and after encounters with upset customers that will reduce the likelihood of problems occurring in the future.

    See publication
  • Training Video: Using Customer Surveys to Improve Service

    lynda.com

    Customer surveys are rich sources of information and essential guides to areas where customer service teams can improve their focus. In this training video, Jeff Toister provides step-by-step instructions for designing and implementing effective surveys and analyzing the results. He'll give you tips on increasing response rates, writing effective questions, and turning the data into actions that can improve service quality.

    See publication
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Projects

Honors & Awards

  • World's Top 30 Customer Experience Professionals for 2026

    Global Gurus

    Named one of the top customer experience professionals in the world.
    https://globalgurus.org/customer-experience-gurus-top-30/

  • ICMI Hall of Fame

    ICMI

    inaugural member of the ICMI Hall of Fame. This is recognition given for being selected to the ICMI Top 25 Thought Leaders list for five consecutive years.

  • ICMI's Top 25 Thought Leader

    ICMI

    Peer-nominated list of Top 25 Contact Center Thought Leaders.

  • Top 50 CX Influencers 2025

    CX Network

    Named one of the Top 50 Customer Experience Influencers to follow in 2025.

  • World's Top 30 Customer Experience Professionals for 2025

    Global Gurus

    Named one of the top customer experience professionals in the world.
    https://globalgurus.org/customer-experience-gurus-top-30/

  • ICMI's Top 25 Thought Leaders

    ICMI

    List of Top 25 Contact Center Industry Thought Leaders

  • Top 100 Customer Service Blogs

    FeedSpot

    Selected as one of the Top 100 Customer Service Blogs in the world.
    https://www.toistersolutions.com/blog

  • World's Top 30 Customer Experience Professionals for 2024

    Global Gurus

    Named one of the world's Top 30 Customer Experience Professionals for 2024.

  • Top 25 Thought Leaders for 2024

    ICMI

    Named to list of top 25 contact center thought leaders to follow for 2024.

  • 25 Most Influential People in Customer Support

    Klaus

    Recognized by Klaus as one of the most innovative, inspiring, and influential people in the customer support space today.

  • World's Top 30 Customer Experience Professionals for 2023

    Global Gurus

    Named one of the Top 30 Customer Experience professionals in the world for 2023 by Global Gurus.

  • ICMI's Top 25 Thought Leaders for 2023

    ICMI

    Named one of ICMI's top 25 contact center thought leaders for 2023.

  • Digital Customer Service Trailblazers in 2022

    TechSee

    Named one of 22 influential leaders to watch in 2022.

  • 42 Customer Experience Experts You Should Be Following

    Chattermill

    Named to Chattermill's list of 42 customer experience experts to follow.

  • Top 30 Customer Service Experts to Follow in 2022

    SmartKarrot

    Named to SmartKarrot's list of top 30 customer service experts to follow.

  • World's Top 30 Customer Experience Professionals for 2022

    Global Gurus

    Named one of the top 30 customer experience professionals in the world.

  • 30 Top CX Thought Leader Blogs to Follow

    Blake Morgan

    Inside Customer Service blog was named one of the top 30 customer experience blogs to follow by thought leader Blake Morgan.

  • Top 25 Thought Leaders of 2022

    HDI

    Named one of the top 25 thought leaders in IT service and support.

  • Top 50 Contact Center Twitter Accounts To Follow In 2021

    Playvox

    Named one of the Top 50 Contact Center Twitter Accounts To Follow In 2021

  • Top 50 Customer Experience (CX) Influencers to Follow in 2021

    The Awards Magazine

    Named one of the top 50 customer experience (CX) influencers to follow in the world for 2021.

  • Top 150+ Global Customer Experience Thought Leaders and Influencers of 2020

    SurveySensum

  • Top 30 Customer Service Influencer

    ProcedureFlow

    Named to ProcedureFlow's list of top 30 customer service influencers.

  • Panviva's Top 25 CX Influencers 2019

    Panviva

    Top 25 customer experience influencers to follow.
    https://marketing.panviva.com/acton/fs/blocks/showLandingPage/a/1856/p/p-0111/t/page/fm/3

  • Top Customer Service Blogs 2019

    Expertido

    The Inside Customer Service blog was named one of Expertido's 41 best customer service blogs for 2019.

  • 50 Best Customer Service blogs You Should Be Reading

    SupportBee

    The Inside Customer Service was named one of the top 50 customer service blogs by SupportBee.

  • LiveHelpNow 20 Customer Experience Influencers You Should Follow Now

    LiveHelpNow

    20 customer experience influencers you should follow now.
    https://www.livehelpnow.net/blog/20-customer-experience-influencers-you-should-follow-now/

  • Unymira Top 20 CX Influencers to Follow in 2019

    Unymira

    Named a top 20 Customer Experience influencer to follow on Twitter by Unymira.
    https://blog.unymira.com/en/top-20-cx-influencers-2019

  • World's Top 30 Customer Service Professional

    Global Gurus

    Named #4 to the Global Gurus 2018 list of Top 30 Customer Service Professionals in the world.

  • Top 16 Contact Center Tweeters to Follow

    Fonolo

    Named by Fonolo as one of the Top 16 contact center experts to follow on Twitter.

  • CustomerThink 2016 Top Ten Author

    CustomerThink

    Top Ten author (#8) on CustomerThink.com for 2016. Number one author in 2016 for Service and Support category.

  • Top 25 Thought Leader in Technical Support and Service Management

    HDI

    Honor voted on by colleagues in the technical support industry.

  • ICMI's Top 50 Thought Leaders to Follow on Twitter

    International Customer Management Institute (ICMI)

    Third consecutive year on ICMI's annual list of the Top 50 Thought Leaders to Follow on Twitter.

  • 2015 CPLP Contributor Award

    Association for Talent Development

    The CPLP Contributor Award recognizes holders of the Certified Professional in Learning and Performance credential for outstanding volunteer efforts to support, promote, and advance the CPLP program.

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