About
Activity
4K followers
-
Jeff Curry shared thisDon't miss this incredibly insightful conversation between two of my favorite former colleagues from Lucid Motors with Derek Jenkins and Len Devanna talking all things automotive, brand creation, customer journey innovation and the use of AI tools to foster true creative exploration, faster... #KeepGoing #BestoftheBestJeff Curry shared thisYou might not know Derek Jenkins, but you’ve definitely seen his work. Derek has helped shape some of the most iconic cars on the road, from the Mazda MX-5 Miata to the Lucid Air. He’s led design for brands like Audi, Volkswagen, Mazda, and now Lucid Motors, where he’s rethinking what sustainable luxury looks like. We sat down for a great conversation on Speaking From Experience about: - The creative process behind truly iconic vehicles - Balancing emotional design with technical innovation - Why he’s more excited about the future of #EVs than ever Derek’s career is a masterclass in innovation, and a reminder that great design isn’t just about how it looks. It’s about how it makes you feel. Tune in to the full episode here → https://lnkd.in/gXbDVRQy #DesignLeadership #AutomotiveDesign #EVInnovation, Cortico-X, Audi of America, Volkswagen of America, Inc, Mazda North American Operations
-
Jeff Curry shared thisIncredible organization and cause with Creative Spirit US - congrats to Mack McKelvey and the other committed organizers - looking forward to the gala event at NYSE tonight..Jeff Curry shared thisTonight is the night--the Creative Spirit US Gala at the NYSE. Laurel Rossi & I are co-chairing the event and it's not too late to donate or bid on one of the auction items: https://lnkd.in/dCqzRTj7 We will kick off the evening by ringing the closing bell and honoring Voya Financial and The ADVERTISING Club of New York. Thank you to our incredible sponsors: CBRE, Colgate-Palmolive, Havas, Infillion, Transfr, Able today, Diageo, Loupe Art, HUG 🤗, SalientMG, Social Architects and, of course, the New York Stock Exchange & Voya & The Ad Club of NY. #EquityAndInclusion hashtag #Neurodiversity hashtag #HireDifferent hashtag #NeurodiverseInclusion Robert Stroud, Psy.D, Erica Irvin, Lowe's Companies, Inc., Dave Rosner, Audigent, Lori Falcone, Voya Financial, Sara Hart Weir, MS National Down Syndrome Society, GINA GRILLO, The ADVERTISING Club of New York, Mack McKelvey, SalientMG, david nobay, #THECSUITE, Mari Kim Novak, Laurel Rossi, Infillion, Jatinder Singh, Accenture, Todd Stone, Avalere Health, Andrea Sullivan, VaynerX, Anastasia Williams (she/her/ella), TheAList Read more about it here: https://lnkd.in/dNutrXtv And a HUGE thank you Beth Pyne!!
-
Jeff Curry shared thisOne of the highlights over last year was meeting many of these fellow marketers and being part of a community that was trying to do more and be better. And advance the state of our art. Honored to be part of this #Visionaries group with Marketers That Matter® and to be in the The Wall Street Journal with this collection of leaders. #KeepGoing Special thanks to Nadine Dietz and the entire MTM team for their work to bring us together.Jeff Curry shared this475 days after the launch of MTM #Visionaries... 114 leaders recognized for their contributions to the marketing community 38 episodes of Visionaries live 8 Forums and 2 Summits 6 Dinners, including 2 with Martin Luther King III and Arndrea King 1 newspaper spread that showcases them all. I knew that the MTM two-page print spread would run today in The Wall Street Journal, but I almost dropped the paper when I saw the hero story on page one. Signs are everywhere. What the Kings spoke about at our dinners, and why we featured them on Visionaries, was the power of community. And the important reminder that even though it can take a very long time to make a difference, it isn't only about the end game, it is how you take the road, and who walks along side of you. We are so blessed to be on the journey with all the amazing leaders who get up every day to make a difference - for their brands, for their teams, for the industry, for the world. And we are honored that each of these Visionaries took the time to share their insights, learnings, and where they see us heading into the future. Thank you to each and every one of them, and to our full community for the love, support and encouragement to keep on pushing forward! Find all the Visionaries' stories here: https://lnkd.in/gnKQ3knF #leadership #vision #community #marketers Marketers That Matter® 24 Seven Talent
-
Jeff Curry shared thisJeff Curry shared this"The Lucid Air Sapphire is in a class of its own. There's simply nothing that delivers comparable performance, range, luxury, comfort, and refinement in a single package." #lucidmotors #lucidair #sapphireLucid Air Sapphire First Drive Review: A class of its own - AutoblogLucid Air Sapphire First Drive Review: A class of its own - Autoblog
-
Jeff Curry shared thisThis one was fun from last fall when I was still in my Lucid CMO role talking disruption and EVs with Nadine Dietz and the entire Marketers That Matter® crew at National Football League (NFL) HQ. Special shoutout to my co panelist and friend Mayur Gupta. Looking ahead to what is next after enjoying some time off…Jeff Curry shared thisIn an age when technology continues to advance at lightning speed, brands that were unthinkable a decade ago are now available on the market – but how do you build brands in new spaces, channels, and worlds and establish consumer trust simultaneously? This article is a great case study for how two brand marketers, one from the crypto industry, and the other from the luxury electric vehicle industry, are approaching this balance. Featuring Jeff Curry, VP of Global Marketing and Communications at Lucid Motors, and Mayur Gupta, CMO of Kraken Digital Asset Exchange, this is a must-read. https://lnkd.in/drGCYAP3 #cryptocurrency #ev #electricvehicles #thefutureofmarketing #marketing #brand #brandmarketing #mtmforumNFL Summit: New Spaces, Channels, And Worlds | Marketers That Matter®NFL Summit: New Spaces, Channels, And Worlds | Marketers That Matter®
-
Jeff Curry shared thisJeff Curry shared thisHappy Birthday #Visionaries! Today officially marks one year since we did our first live episode with Tim Ellis, CMO of the National Football League (NFL) and Kenneth Mitchell, then CMO of Snap Inc., now CMO of Levi's Brand at Levi Strauss & Co. Since then we've hosted 80 top Visionaries through either the live zoom show or in-person events! There are more to add in here which are being released soon, but I think we are going to need more space! Thank you to all the Visionaries for contributing so much insight for the marketing community. You can read the top takeaways in the article below, which is packed full of tips. See you in Cannes for our Visionaries celebration! #marketing #leadership #innovation #careeradvice #community Marketers That Matter® 24 Seven Talent https://lnkd.in/gcrCrh-zA Nostalgic Recap: One Year of Visionaries | Marketers That Matter®A Nostalgic Recap: One Year of Visionaries | Marketers That Matter®
-
Jeff Curry shared thisJeff Curry shared this
-
Jeff Curry shared thisJeff Curry shared thisAs a Lucid Motors sales advisor, I am especially fond of the creative utilization of our demo vehicle fleet. Those who are familiar with direct-to-consumer auto companies will have already recognized how much studio spaces differ from the restrictive aspects of a traditional dealership model. As an example, rather than awaiting a customer's visit to our location, I am instead encouraged to bring this Air GT to their place of work for maximum convenience. Additionally, we ensured the entire engineering team was able to enjoy time in the driver's seat. This is what it means to operate in the post-luxury automotive space. #lucidmotors #lucidair #experiencethebest
-
Jeff Curry shared thisJeff Curry shared thisWe're delighted to welcome our new board members Sherif Marakby, Chabi Priscilla Nouri, and Ori Winitzer and announce the appointment of Turqi Alnowaiser as our new Chairman of the Board. We’re excited to have Sherif, Chabi, and Ori join Lucid’s board of directors during such a pivotal time in our company’s journey to build a sustainable future for generations to come.
-
Jeff Curry reacted on thisJeff Curry reacted on thisArrive before they know you've left. A coastal target, hundreds of miles offshore, in a heavily monitored AO: Traditional surface platforms announce themselves — thermal bloom, acoustic signature, radar cross-section. Operators know it. The Quanta-D's hybrid-electric drive changes that calculus with a drastically reduced profile and 2,000+ nautical miles of range at 20kts — something no surface vessel in its class has delivered before. This completely changes the game. High-speed transit at a drastically reduced signature across all domains — built for the standoff distance and sea state tolerance that DA and SR missions demand. Silent. Stable. Low-signature. It's the ultimate tool for covert insertion and extraction. Get in fast, get in far, and get in steady—where others simply can't. #CovertOps #Stealth #SpecialOperations #HybridElectric #USSOCOM
-
Jeff Curry reacted on thisJeff Curry reacted on thisBig news today: I'm excited to join Penta Group as CEO! The corporate advisory firm built for the next decade looks fundamentally different from the one built for the last. If you were to draw a next generation advisory firm from a clean sheet for what's coming, it would look exactly like Penta. Penta's model combines senior partners with decades across public affairs, crisis, brand strategy, and corporate reputation with an intelligence engine that can't be replicated. The firm today processes 25 million data points daily across 100+ languages, 120+ countries, sentiment models trained over 12 years, and first-party policymaker research that allows clients to assess regulatory and legislative outcomes in the U.S. and Europe before they break. All of those layers operate as one. Thanks to the entire Penta team for the warm welcome, and thank you especially to Matt McDonald for building what Penta is today. Thanks to Chris Foster and Omnicom Public Relations. To Shandwick Weber and especially to Gail Heimann, Susan Howe, and Karen Pugliese: what a ride. The work, clients, and people at Weber have always set the agency apart. Too many incredible colleagues to name, but I want to thank a few by name: Sheila Mulligan, Jamie Dowd, Paul Massey, Jordan Rittenberry, David Whiting, Joseph Kingsbury, Dustin Johnson, Errol Cockfield, Hugh Taggart, Peter Carson, Tyler Kim and Robyn Adelson — thank you for the partnership. Grateful and proud of what we built together. Thank you to all who have been on the train with me the past four years. On to the next.
-
Jeff Curry liked thisJeff Curry liked thisOne year ago, I was honored to be nominated by our Board of Directors as #Stellantis CEO – a position that became effective about one month later, on June 23. This means the world to me. To become CEO of the company where I spent most of my career - where I have grown and developed, both professionally and personally, for more than 25 years - is much more than an accomplishment. It is a dream come true. Over the past year, I have had the privilege of meeting many of you across our regions. These moments - at our sites, in our plants and in our offices - have reinforced for me the talent, pride, and commitment that define Stellantis. What impresses me the most is what WE managed to accomplish TOGETHER in the past 12 months. Together, we initiated a major reset of our business and refocused around what matters most: our customers, our people, our dealers and other key stakeholders, with a clear focus on execution and on our long-term competitiveness. Together, we are launching one of the most ambitious product offensives in the industry, with over 60 new launches and 50 meaningful product refreshes by 2030. From North America to Europe, from South America to the Middle East and Africa to Asia-Pacific, our teams worked with incredible speed and determination to build our FaSTLAne 2030 strategy. While there is still much work ahead of us, I am proud that we have already started to regain momentum in key markets, improve operational performance, and reinforce the foundations for sustainable, profitable growth. None of this would have been possible without the passion, resilience, and commitment of each and everyone of you, the people of Stellantis. Thank you very much for this great first year. The road ahead is full of opportunities, and I look forward to continuing this journey TOGETHER.
-
Jeff Curry reacted on thisJeff Curry reacted on thisBeing on the ground matters, especially in times of complexity. I’m in Dubai, spending time with our teams, sales associates and partners across the region. What I see is a community that has shown remarkable resilience and dedication through a challenging period. Their determination, professionalism and commitment to excellence are a real source of admiration and confidence for me. For more than 20 years, Kering has built strong roots in the Middle East, with a growing network of stores and over 1,000 colleagues across our Houses. What I also see is a market that remains ever more important for luxury, driven by sophisticated clients, strong local partners, and a vibrant cultural dynamic. We believe in the Middle East and Africa region, and we will continue to invest in our relationships, our presence, and the talents who make it all possible. Thank you to everyone here. Your energy, your commitment, and your belief in what we are building together is what drives this Group forward.
-
Jeff Curry reacted on thisJeff Curry reacted on thisThe perfect car? Automotive journalist Jonny Lieberman takes a closer look at the Lucid Air Touring and shares why it stands out. Watch here: https://bit.ly/49DZ4uM
-
Jeff Curry reacted on thisJeff Curry reacted on thisYesterday, Lydia Fenet and I hosted Hagerty's Driven Women lunch, bringing together a group of female leaders from the automotive and luxury industries. I'll admit, I was a little anxious about the concept. Could I curate a group of accomplished women, many of whom had never met, and turn this experience into meaningful connections? What was planned as a two-hour lunch turned into four. No one wanted to leave. The conversation was uplifting, raw, and real. We shared stories of success, failure, reinvention, and lessons learned while navigating industries that are still largely led by men. Lydia Fenet - thank you for always being the consummate connector and a perfect advocate for women. Carla Vass - your willingness to take the leap from a successful career in tech to publishing your first novel is courageous and inspiring. Emma Gwyther- you instantly set a standard of excellence that elevates those around you. Mara Balagtas McIlwrath - your wit, positivity, and ambition are a rare and powerful combination. Silvia Nordio - your global perspective and warmth make it easy to understand why you've excelled in the yachting world. Tamara Warren - you are proof that we don't have to fit into one box. We can be focused yet pursue multiple passions. Kristie D'Ambrosio-Correll - your confidence is matched only by your commitment to competence and continuous growth. Thank you all for sharing your stories and experiences. Yesterday was another example that when the right women come together, something magical happens.
-
Jeff Curry reacted on thisJeff Curry reacted on thisTech Day – qualitative day in Paris with our suppliers Last week in Paris we brought our procurement, engineering, sales & marketing teams and internal stakeholders, together with our suppliers, for a deep dive into what will power Alpine’s next chapter: the Alpine Performance Platform (APP). APP is not just a technological milestone — it is an operational backbone designed to deliver across multiple vehicles with consistency, efficiency and uncompromising performance. Beyond the technology, this day was essential to ensure end-to-end alignment across all key stakeholders, including our suppliers. Because delivering Alpine’s future requires more than innovation — it requires flawless execution, shared understanding, and collective commitment. Thanks for the continued support from our suppliers and other key stakeholders for having shared a fruitful day. Together we will ensure to be #futuREady #Alpine #ASONE #Innovation #Performance #TechDay #APP #futuREady #trustREady
Experience & Education
-
Mere Mortals
View Jeff’s full experience
See their title, tenure and more.
or
Projects
-
Super Bowl 2014 - Jaguar "British Villains" + F-TYPE launch
-
See projectLed team responsible for creating Jaguar's first-ever appearance in Super Bowl which won Global and North American Effie awards in 2015. Campaign was the six month effort to introduce the new brand positioning for Jaguar as a progressive challenger luxury brand, led by the launch of the all-new Jaguar F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by…
Led team responsible for creating Jaguar's first-ever appearance in Super Bowl which won Global and North American Effie awards in 2015. Campaign was the six month effort to introduce the new brand positioning for Jaguar as a progressive challenger luxury brand, led by the launch of the all-new Jaguar F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The award-winning creative drove unprecedented brand visibility and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts. The New York Times's Stuart Elliott covered the brand campaign in a positive profile: http://www.nytimes.com/2014/01/14/business/media/dastardly-british-and-brand-new-to-the-super-bowl.html
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move".
Honors & Awards
-
Global Effie + North American Effie
Effie Awards, 2015
Transformative brand work for Jaguar reintroducing the brand with a dramatic new modern progressive British challenger image combining the authenticity of the brand with a fresh modern perspective and typical British humor. Using the world's biggest stage, The Super Bowl, the brand's largest ever marketing investment created unprecedented buzz and new levels of awareness for Jaguar's reinvented line of performance luxury vehicles, leading to a surge in sales.
The Global Effie recognized…Transformative brand work for Jaguar reintroducing the brand with a dramatic new modern progressive British challenger image combining the authenticity of the brand with a fresh modern perspective and typical British humor. Using the world's biggest stage, The Super Bowl, the brand's largest ever marketing investment created unprecedented buzz and new levels of awareness for Jaguar's reinvented line of performance luxury vehicles, leading to a surge in sales.
The Global Effie recognized Jaguar's British Villains campaign as the world's best automotive campaign of 2014/2015. Overall, the campaign was awarded a Silver Effie placing it just behind Dove's ground-breaking #LikeAGirl work. The Jaguar brand was also named as the #1 most effective automotive brand in the Effie's Marketing Effectiveness awards in June 2015 - the first time the brand has ever won this ranking. Overall, the Jaguar brand was listed in the Top 20 among all Consumer product brands in Effectiveness - a huge achievement for a small luxury marque and the first time the brand has ever made the overall brand index ranking by The Effie's.
The "British Villains" campaign was a six-month effort to introduce a new brand positioning for Jaguar as a progressive challenger luxury brand, led by the all-new F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The creative drove unprecedented brand coverage and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts.
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move". -
Multiple AME Awards = Platinum for #1 Brand in North America + Gold for Top 3 Brands Globally
AME Awards for Best Marketing and Advertising Effectiveness of 2015
2015 AME Regional Platinum Award/North America was awarded to Jaguar for the brand transformation work that included the brand's first ever Super Bowl campaign and the introduction of an all-new modern British challenger brand global positioning. The development of this global campaign was led from the USA by the Jaguar North America brand group under my direction. The AME awards gave Jaguar its first-ever Gold award indicating the brand as #1 marketer in North America. It also earned a…
2015 AME Regional Platinum Award/North America was awarded to Jaguar for the brand transformation work that included the brand's first ever Super Bowl campaign and the introduction of an all-new modern British challenger brand global positioning. The development of this global campaign was led from the USA by the Jaguar North America brand group under my direction. The AME awards gave Jaguar its first-ever Gold award indicating the brand as #1 marketer in North America. It also earned a Platinum award as one of three brands awarded with global recognition as top marketers worldwide.
The "British Villains" campaign was a six-month effort to introduce a new brand positioning for Jaguar as a progressive challenger luxury brand, led by the all-new F-TYPE Coupe, the first Jaguar sports car in 40 years. The campaign included creative with top talent including Tom Hiddleston, Mark Strong and Sir Ben Kingsley with filmic content directed by Oscar-winner Tom Hooper. The creative drove unprecedented brand coverage and generated over $150M in earned media coverage and doubled the brand's YouTube audience. It was also named the #1 Super Bowl campaign by Twitter users and NFL.com as well as the top automotive category advertisement by industry analysts.
Most importantly, the campaign resulted in the successful introduction of the F-TYPE Coupe which became the focal point for consumers and media signaling the emergence of Jaguar as a "brand on the move".
Languages
-
English
-
-
French
-
Recommendations received
1 person has recommended Jeff
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content