Jeff Bloomfield

The Road to Successful Book Publishing In this episode of What’s the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving. Rick’s journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children’s book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies. LISTEN here: https://bit.ly/30x66oA WATCH here: https://lnkd.in/dQuupZKZ #author #bookmarketing #bestseller #bookpublishing #stressfreebookmarketing #whatsthepoint

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Crafting Unforgettable Keynote Speeches: The Essential Message Great keynote speeches inspire and transform! We explore how to create content that not only resonates but also offers actionable solutions. Learn the secrets to delivering a memorable message that engages and impacts your audience long after the event. Full episode at https://lnkd.in/dt4w_5wC #KeynoteSpeeches #PublicSpeaking #SpeechWriting #EngagingContent #InspiringTalks #TransformationalMessages #AudienceImpact #MemorableSpeeches #ActionableInsights #SpeakingSuccess

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Season 3️⃣ is HERE! And we are incredibly grateful to Dr. John Tuders, DBA for a fantastic discussion on the Kristi and Tanqueray "On the Rocks" podcast. Your expertise is truly valued! Dr. Tuders provided invaluable insights into the evolving demands of effective leadership, moving beyond outdated models to embrace a more sustainable and impactful approach. Key takeaways for leaders include: ☑️ The increasing importance of human skills in leadership roles. ☑️ The concept of Filter Quality (FQ) is a crucial component of resilience. ☑️ The strategic significance of silence, trust, and emotional intelligence in modern leadership. It was a pleasure to learn so much during this engaging conversation. For leaders seeking to enhance their effectiveness in today's environment, I highly recommend listening to the full episode: 👇 🎙️ https://lnkd.in/eYT5Hxu2 #OTR #Leadership #ExecutiveDevelopment #LeadershipStrategy #EmotionalIntelligence #ProfessionalDevelopment

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Stop selling speeches. Companies don't hire speakers; they hire smart people who speak. Public speaking is simply a medium of communication; a platform from which we deliver solutions to problems. In this clip, I explain.

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It’s not the price, it’s the prestige. Brian Tracy explains why people don’t buy based on price...they buy based on perceived value and status. 💼 Whether it's a $50,000 Birkin or your latest offer, your brand must elevate the buyer. 🎧 Full episode → Copywriting, Branding, and Becoming Unforgettable in Business: https://bit.ly/3KAvOM2 #MarketingPsychology #ConsumerBehavior #BrandPower

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Small business owners grow their business: 1) organically, and 2) through acquisition. Acquiring a complementary business through franchising is the least risky path for accelerated growth. https://lnkd.in/gMfj4eGj The least risky and slow path is organic growth doing what you’re doing. Accelerated growth means an increased risk. Acquiring a complementary business through franchising reduces the risk because you’re acquiring a proven business model and blueprint to expand your current business’s impact on your community. When thinking about growth through acquisition, consider the landscape of your local market and identify gaps or areas where you could diversify your offerings. Connecting the dots between your current business and a complementary franchise can be the missing link to accelerated, yet controlled, growth. The least risky path to accelerated growth is not avoiding it but choosing the right strategy. Acquiring a complementary business through franchising provides a structured and proven approach, reducing the risks associated with expansion. It's not just about growing for the sake of growth; it's about strategic, sustainable, and synergistic business expansion. Pros of Purchasing a Franchise: 1. Established Brand Recognition: Joining a national franchise provides immediate brand recognition, leveraging the reputation and trust associated with a well-known name. 2. Proven Business Model: Franchises come with a tested and proven business model, reducing the uncertainty and risk of starting from scratch. This includes operational processes, marketing strategies, and customer acquisition methods. 3. Training and Support: A select few franchisors take the extra step and work with us to present Franchise Owner Forums increasing the leadership capacity of their business partners. 4. Marketing and Advertising Assistance: National franchises often have established marketing and advertising strategies. This support can be crucial in attracting customers and competing effectively in the market. 5. Economies of Scale: The franchise may benefit from bulk purchasing discounts on supplies and equipment, leading to cost savings that an independent business might struggle to achieve. I help you analyze which brand fits best with your current vision and culture. I then introduce you to each brand you have an interest, and support you through the due diligence process. Take the first step and schedule our conversation with the link in the comments. #94XMovement #Franchising #ComplementaryAcquisition

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When businesses let fear, fear of losing customers or market share, drive their decisions, they often end up executing reactive strategies that do more harm than good. Instead, the best approach is to stay focused on what you do really well. Invest your energy in improving and building on your strengths, not in defending what you already have. Positive, proactive strategies fuel growth. Fear-based, defensive moves only hold you back. #growth #proactive #strategy #fear #organization #ceocoach #ceocoaching

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You don’t need to be everywhere. You need to be in the right places—with the right message. In this episode of the Serve First, Sell Later Marketing Podcast, Dr. Susan Korb Bernstein shares how she built a thriving divorce coaching practice from the ground up. If you’re a coach or service provider wondering where your next client is coming from— You’re not alone in that uncertainty. But what if the problem isn’t your offer... It’s how (and where) you’re showing up. Susan dives deep into: ✅ How to build referral networks that send the right clients ✅ Avoiding common marketing mistakes most coaches make ✅ Reframing imposter syndrome so it no longer runs the show ✅ Creating visibility through free sessions without burning out The path to sustainable growth isn’t overnight. But it’s absolutely possible with the right structure, support, and mindset. Success doesn’t mean shouting louder. It means connecting smarter. 🎧 Listen now and start mapping your next step with intention: https://lnkd.in/gUg5uXke #DivorceCoaching #ServeFirstSellLater #CoachingBusinessTips #ClientAttraction #MindfulMarketing

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Storytelling in theory is nice. Storytelling in action is essential. If your buyers are hesitant… cautious… stalled… It’s time to shift from strategy decks to stories that stick. Because in uncertain times, your customers don’t just need information. They need belief. 📖 Your stories can be the bridge between doubt and decision.

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Every leader, executive, entrepreneur, or company has a story, but do you know how to tell yours in a way that inspires, influences, and connects? In the latest episode of The Lida Citroën Podcast, Param Venkat and I break down the story archetypes every professional should master. Learn how to use storytelling to make your message memorable, humanize your leadership, and move your audience to action. 🎧 Tune in to Mastering Business Storytelling: How to Wrap Data, Win Buy-In & Drive Business Results Through Story (Part 2) to uncover how powerful stories can drive business results, build trust, and strengthen your personal brand. Listen now 👇 🎧 Apple Podcast: https://lnkd.in/gguEcfy5 🎧 Spotify: https://lnkd.in/gQUaYaJt 🎧 Amazon Music: https://lnkd.in/gYs3FYMa 🎧 YouTube: https://lnkd.in/gDxrkxz4 🎧 Deezer: https://lnkd.in/g3ES_k7r 🎧 iHeart Radio: https://lnkd.in/gCuszCFW 🎧 PodBean: https://lnkd.in/gD24mgzy #businessstorytelling #influence #leadershipdevelopment

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“Leadership isn’t about being the loudest voice in the room. It’s about knowing when to lower your voice, to meet others where they are, and to lead from that place of grounded service.” - Isreal Duran Discover how servant leadership can build authentic influence through empathy, strength, and vision. In this episode, Israel Duran shares practical strategies—including the Four Laws of Influence and Four Questions of Purpose—that empower leaders to lead with clarity, kindness, and purpose. What if the true measure of leadership isn't control or charisma—but how clearly, compassionately, and consistently you show up for others? Spotify: https://lnkd.in/gZAJfYHE Apple: https://lnkd.in/d6Jns5EP

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