Fred Ehle

More good news about CourtAvenue's acquisition of BotsCrew, a leading AI firm from Ukraine, strengthening our ability to deliver next-gen AI-powered solutions for global brands. 🤖 Why does this matter? AI is rapidly transforming how brands engage, operate, and scale. With BotsCrew’s world-class conversational AI and automation expertise, we’re unlocking new ways for our clients to drive efficiency, customer engagement, and business growth—at scale. Some examples: 🔹 Retail & CPG – AI-powered shopping assistants that provide instant product recommendations, automate customer support, and boost conversion rates in eCommerce. 🔹 Healthcare & Pharma – Conversational AI that enhances patient support, automates compliance-driven communication, and simplifies provider interactions. 🔹 Automotive – AI-driven customer journeys that streamline test drives, service scheduling, and post-sale engagement. 🔹 Financial Services – Intelligent virtual agents that provide real-time financial guidance, fraud prevention alerts, and seamless customer service. 🔹 Government & Public Sector – AI solutions that enable secure, automated citizen services and improve digital accessibility. 🌎 A Global Impact This isn’t just about growth—it’s about merging the best in AI, strategy, and customer experience to drive real impact for businesses worldwide. By combining CourtAvenue’s expertise in experience transformation with BotsCrew’s AI-driven automation, we’re creating the future of how brands engage. 📢 What’s next? We’re already integrating AI solutions into our clients’ ecosystems, driving measurable results in personalization, efficiency, and automation. Curious how AI can future-proof your business? Let’s talk. 🔗 Read the full story in the Cincinnati Business Courier here (behind paywall): https://lnkd.in/gf8VSyP2 Thanks Lonny Schwartz for the connection. Thanks Kenny Tomlin for driving, and welcome Nazar Hembara Max Gladysh Oleh Pylypchak and the entire Botscrew team! Thanks to Liz Engel and the Cincinnati Business Courier for their continuing coverage of us. #AI #Innovation #DigitalTransformation #CourtAvenue #BotsCrew #ConversationalAI #Marketing #CustomerExperience #Automation #BusinessGrowth #Acquisition Dan Khabie Julie Koepsell Bourke Kelley Rosie McGuire Jeannine Wheeler, CPA, CGMA Jana Roszkowski David Dettmer Clayton Massey Anders Hopkins Brett Koetsier Kayla Brodman Scott Hamm Alyssa Chico Ravine Caleb "Barbara" Hudson Tenley Marsteller Jenny Johnson Elijah Schneider Nico Coetzee Michael Maginnis Matthew Morey Lindsey Harris Jaime Kalb Antonio García Amy Pyles Kelli Owens Andrew Solmssen Marc Blaskey

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In this episode of their hit “Agency Business” podcast from Madison and Wall, hosts Brian Wieser, CFA and Olivia Morley discuss “how Known is applying AI to optimize media, and why the agency’s consulting-inspired business model is designed to align directly with client outcomes.” https://lnkd.in/eWJ3v6tR

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July’s Zeta Economic Index (ZEI) is out, and the data tells a compelling story.   While discretionary spending and credit intent eased slightly, consumer optimism is quietly building beneath the surface.   Here are some of July’s #ZEI insights, highlighting a pivotal shift: - Consumers aren’t spending more. They’re spending smarter. - Time spent browsing is up. - Relocation intent is rising. - Technology and automotive sectors are gaining traction. - AI and digital adoption continue to fuel growth.   Amid macro stability, this nuanced view of selectivity over excess gives marketers an edge. With the #ZEI, Zeta Global is helping brands transform economic uncertainty into actionable clarity—anticipating demand instead of reacting to it.   Read more here: https://lnkd.in/e9ehjffv

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“What CMOs need is a measurement system that maps marketing activities to business impact. And they need their CFO to validate it. That’s how you get the rest of the C-suite on board. When the CFO signs off on brand investment, suddenly, people stop questioning it.” Robert Tas, McKinsey & Company https://lnkd.in/eAiijmes

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Tune in as Susan Baier of Audience Audit joins host Drew McLellan to reveal powerful insights from Agency Core's latest research on agency leadership. Susan shares eye-opening data, discusses the key challenges agencies face, and highlights the strategies that set top-performing agencies apart—making this episode a must-listen for any agency leader looking to improve and grow. Click the link to listen to the full episode: https://lnkd.in/gWfJEBYq

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B2B measurement is shifting from vanity to value — from "what happened?" to "what should we do next?" 78% of CMOs say proving ROI has become more critical, yet most struggle with: 🌀 182-day average sales cycles vs monthly reporting demands 📊 87% can't measure long-term campaign impact ⛓️‍💥 90% report sales-marketing misalignment 💡 The solution? A four-phase measurement strategy that connects marketing exposure to revenue outcomes. Leading brands are moving beyond CTRs and MQLs to focus on metrics that actually drive business growth. Ready to bridge the gap between marketing activity and business impact? Read full story → https://lnkd.in/eT4MPREs

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I had the chance to join AdFed Minnesota's session on AI, advertising, and the law this morning. A timely discussion led by Courtney Thompson and Steve Helland highlighted how agencies and brands can use AI with eyes wide open based on the laws today... Key takeaways: --There is no single U.S. law governing AI today, but state-level rules like Colorado’s 2026 AI Act are shaping what’s to come. --Trade secrets and client data can be compromised when fed into free AI tools. --Paid or enterprise versions offer stronger protections. --Copyright protection requires meaningful human authorship. AI-generated elements may not be transferable in contracts. --Publicity rights and deepfakes are a growing area of legal risk, with federal legislation on the horizon. --The FTC has made clear that AI is no excuse for deception. Fake reviews, testimonials, or synthetic influencers carry real penalties. Don't be stupid. --AI is accelerating creativity and efficiency, but the fundamentals remain the same: Do not mislead, do not misuse identities, and always protect client IP. Thanks to AdFed for facilitating the session. It was certainly worth paying $31 for less than two hours in a downtown Minneapolis parking garage. Maybe AI can find a way to fix that? 😎 #ai #generativeai #futureofcreativity #ailaw #adfed #minnesota

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The Marketbridge marketing effectiveness measurement (MMM and MTA) approach actually is different from other providers: We are *the* open-source measurement consultancy: ·      Built in your infrastructure ·      Radically whitebox ·      Near real-time data connectivity We are specialists in complex measurement: ·      Bespoke complex builds ·      B2C and B2B flexibility ·      Right-size performance marketing We deliver actionable brand measurement: ·      Quantify your brand’s long-run impact ·      Consider both paid and earned media ·      Measure the right brand attributes Intrigued and want to learn more? We wrote in more detail on each of these core principles on our blog--check the comments for the link! #marketingeffectiveness #marketingmeasurement #marketinganalytics

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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If marketers want a seat at the table, they need to speak the language of the boardroom. In our latest episode of The Marketing Architects Podcast, we spoke with Kimberley Sweet Gardiner, the CMO of Tractor Supply Company, about how marketing earns respect inside the business. What stood out is how clearly she ties marketing back to growth. Not in vague terms, but in financial outcomes. Kimberley shared that at Tractor Supply, marketing doesn’t start with campaigns, channels, or creative ideas. It starts with questions like: How will this drive traffic and transactions? How will it grow margin, net income, or customer lifetime value? Only then does her team decide what messages and channels will deliver. That discipline reframes marketing from a cost center to an investment. Every dollar isn’t spent, it’s invested with the expectation of a return, whether that’s in the short- or long-term. She also challenged the tired separation of “brand” and “performance” marketing. For her, every brand moment should drive action, and every performance touchpoint should build brand equity. Customers don’t live in funnels, they live in the real world where every impression shapes perception and behavior. The result is a marketing team that is small but mighty, customer-obsessed, and financially fluent. Thank you for joining the pod, Kimberley! Lots to learn here about how to lead a high-performing marketing team at a respected, values-driven brand. Link to listen in the comments. 👇 Image below from The B2B Institute

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AI is the game-changer in modern marketing. Too many brands still rely on vanity metrics and generic insights when real intelligence - powered by AI - can fuel hyper-personalization, sharper analytics and profitable growth. In my interview with Marketing Tech Outlook, I break down how Zeta Global is closing the Intelligence Gap by making data actionable, powering better experiences for consumers and delivering measurable impact for brands. Read the full interview here: https://lnkd.in/eqnpbYmM

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Ulta’s shopper isn’t calculating price per ml. They are reacting to the number on the shelf tag. We pulled pricing data across Ulta.com and found the same pattern everywhere. From top search terms to sponsored placements to bestsellers across skincare, makeup, and hair, most winning products sit between 20 and 40 dollars. That $20 to $40 window is where growth is happening without discounts. It is where products convert and where the shopper says yes, even when the price per ml is higher. A $26 mini outselling a $52 full size isn’t a fluke. It is strategy. If you are launching at Ulta or trying to scale, absolute price matters more than you think.

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