Manhattan Beach, California, United States
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About

I’ve spent more than 20 years building media businesses around a fairly consistent…

Activity

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Experience & Education

  • Cricket Media

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Publications

  • The Evolving World of Marketing To Kids

    User Friendly Podcast (By Deloitte)

    What are the biggest challenges and opportunities today for advertisers trying to market to children? I share my thoughts on this episode of Deloitte’s #UserFriendly podcast.

    Other authors
    See publication
  • Interviews on Industry and Career

    -

    Variety Strictly Business Podcast: Interview with Andrew Wallenstein - "Making Sense of Sensical"
    https://variety.com/2021/digital/news/sensical-tv-kids-shows-1235023269/

    Keynote: TV Kids Festival - World Screen
    https://worldscreenevents.com/festivals/keynote-common-sense-networks-eric-berger/

    AdExchanger: Sensical Takes An Algorithm-free Approach To Kids…

    Variety Strictly Business Podcast: Interview with Andrew Wallenstein - "Making Sense of Sensical"
    https://variety.com/2021/digital/news/sensical-tv-kids-shows-1235023269/

    Keynote: TV Kids Festival - World Screen
    https://worldscreenevents.com/festivals/keynote-common-sense-networks-eric-berger/

    AdExchanger: Sensical Takes An Algorithm-free Approach To Kids Streaming
    https://www.adexchanger.com/the-sell-sider/sensical-takes-an-algorithm-free-approach-to-kids-streaming/

    PC Magazine: Best Streaming Apps for Kids in 2025 (Sensical)
    https://www.pcmag.com/picks/best-streaming-apps-for-kids

    Variety: Crackle General Manager Eric Berger Puts the Pop in the Innovative Streaming Device
    http://variety.com/2017/biz/spotlight/crackle-general-manager-eric-berger-puts-pop-innovative-streaming-device-1202630414/

    Hollywood Reporter: Sony Pictures TV Ups Crackle's Eric Berger to Chief Digital Officer
    https://www.hollywoodreporter.com/live-feed/sony-pictures-tv-ups-crackles-eric-berger-chief-digital-officer-1058039

    Cheddar Video Interview: Crackle Takes On Netflix In Streaming Wars
    https://cheddar.com/media/crackle-takes-on-netflix-in-the-streaming-wars

    Variety: Crackle GM Eric Berger on Innovation in Streaming Content
    http://variety.com/video/crackle-virtual-reality-original-content/

    NATPE Daily: Playing It Smart: Eric Berger Explains How Crackle Differs.
    https://www.natpe.com/images/2015/2015_natpe_daily/natpeDailyDay1.pdf

    Guardian: How Television is Evolving: Q&A with Eric Berger: http://www.theguardian.com/media-network/media-network-blog/2013/feb/15/television-eric-berger-sony-connected-digital

    Content Asia: Scratch, Crackle and Pop; a Crackle Overview: http://www.contentasia.tv/issuefour2013/

    USA Today: Cutting Cable: http://www.usatoday.com/story/tech/2013/11/02/cutting-cable-online-free-hulu-crackle-youtube/3315835/

    New York Times: Sony’s Bet on Sticking With Web Shows: http://www.nytimes.com/2010/08/23/business/media/23crackle.html

  • Interviews on Original Content Productions

    -

    Wall Street Journal: Crackle Exits NewFronts, Fashioning Itself a TV Player http://on.wsj.com/1ETAG1F

    Variety: The Interview Will Stream Free on Crackle
    http://variety.com/2015/digital/news/the-interview-will-stream-free-on-sonys-crackle-1201410736/

    Broadcasting & Cable: Berger -- Data Drives Programming Decisions
    http://www.broadcastingcable.com/blog/bc-beat/berger-data-drives-crackle-s-programming-decisions-tca15/137052

    AdWeek: Comedians in Cars Redefines Sony's…

    Wall Street Journal: Crackle Exits NewFronts, Fashioning Itself a TV Player http://on.wsj.com/1ETAG1F

    Variety: The Interview Will Stream Free on Crackle
    http://variety.com/2015/digital/news/the-interview-will-stream-free-on-sonys-crackle-1201410736/

    Broadcasting & Cable: Berger -- Data Drives Programming Decisions
    http://www.broadcastingcable.com/blog/bc-beat/berger-data-drives-crackle-s-programming-decisions-tca15/137052

    AdWeek: Comedians in Cars Redefines Sony's Crackle: Q&A With Eric Berger: http://www.adweek.com/videowatch/comedians-cars-redefines-sonys-crackle-150937

    Variety: Jerry Seinfeld’s ‘Comedians in Cars Getting Coffee’ Renewed by Sony Crackle for 4 More Seasons: http://variety.com/2014/digital/news/jerry-seinfelds-comedians-in-cars-getting-coffee-renewed-by-sony-crackle-for-4-more-seasons-1201167615/

    Deadline: Joe Dirt...Comedians in Cars...and Other Crackle TCA News
    http://deadline.com/2015/01/comedians-in-cars-getting-coffee-renewed-jerry-seinfeld-crackle-1201349070/

    The Wrap: Crackle's Sports Jeopardy With Dan Patrick Notches 1 Million Full Episode Streams:
    http://www.thewrap.com/crackles-sports-jeopardy-with-dan-patrick-notches-nearly-1-million-full-episode-streams-exclusive/

    Forbes: Digital NewFronts 2014: Crackle - The Online TV Network: http://www.forbes.com/sites/dianegordon/2014/05/06/digital-newfronts-2014-crackle-the-online-tv-network/

    The Wrap: Crackle Greenlights Series From Bryan Cranston, Robert Downey Jr., Dan Patrick:
    http://www.thewrap.com/crackle-programming-slate-newfronts/

    The Hollywood Reporter: Milo Ventimiglia’s “Chosen” Renewed for Second Season by Crackle: http://www.hollywoodreporter.com/news/milo-ventimiglias-chosen-renewed-second-430592

    New York Times: Taking Killers and Thrillers to the Web: http://www.nytimes.com/2013/10/15/arts/television/crackle-a-netflix-competitor-offers-new-programming.html?smid=pl-share

Honors & Awards

  • Accolades

    -

    1. Variety Digital Hall of Fame; Deloitte Leadership in Media and Entertainment Award
    2. Variety's 30 Digital Entertainment Execs to Watch
    3. Hollywood Reporter - "Silicon Beach Power 25"
    4. Hollywood Reporter- “The Hollywood Reporter Digital Power 50”
    5. Cynopsis Digital "It List"
    6. Broadcasting and Cable- “Digital All-Stars”
    7. Producers Guild of America: Digital 25
    8. CableFax Most Innovative People in MultiScreen
    9. Streaming Media…

    1. Variety Digital Hall of Fame; Deloitte Leadership in Media and Entertainment Award
    2. Variety's 30 Digital Entertainment Execs to Watch
    3. Hollywood Reporter - "Silicon Beach Power 25"
    4. Hollywood Reporter- “The Hollywood Reporter Digital Power 50”
    5. Cynopsis Digital "It List"
    6. Broadcasting and Cable- “Digital All-Stars”
    7. Producers Guild of America: Digital 25
    8. CableFax Most Innovative People in MultiScreen
    9. Streaming Media All-Stars
    10. AlwaysOn Power Players in Digital Entertainment
    11. Backstage Digital All Stars
    12. CableFax Digital Hot List

  • Advisory Associations:

    -

    1- Television Academy: Executive Committee to Governor, Interactive Peer Group,
    2- Consumer Electronics Association (CEA) Content and Entertainment Council Board of Directors
    3- NATPE - NXTGN (Next Gen) Advisory Board
    4- Charter member of IAWTV
    5- Hollywood Upfronts Board of Advisors (Digital Hollywood)

  • Keynotes

    -

    1- Variety Entertainment and Technology Summit
    2- Social Media Week
    3- Future of Television @ New York Media Festival
    4- MIPCOM - OTT & Global TV Channel Strategy Summit
    5- Next TV Summit

  • Selected Crackle Accolades

    -

    1. Emmy Award Nomination (3x): Comedians In Cars Getting Coffee (Late Night Talk/Variety series, Outstanding Special Class); SuperMansion (Voice Talent Keegan Michael Key/Chris Pine)
    2. Producers Guild Award (2x): Best Digital Series, Comedians In Cars Getting Coffee
    3. Telly Awards (Silver, Bronze)
    4. Webby Awards: Crackle, People's Voice Award, Best Entertainment Channel
    5. Mobile Excellence Awards: Crackle, Best Overall Product in Mobile Entertainment
    6. Cynopsis Digital…

    1. Emmy Award Nomination (3x): Comedians In Cars Getting Coffee (Late Night Talk/Variety series, Outstanding Special Class); SuperMansion (Voice Talent Keegan Michael Key/Chris Pine)
    2. Producers Guild Award (2x): Best Digital Series, Comedians In Cars Getting Coffee
    3. Telly Awards (Silver, Bronze)
    4. Webby Awards: Crackle, People's Voice Award, Best Entertainment Channel
    5. Mobile Excellence Awards: Crackle, Best Overall Product in Mobile Entertainment
    6. Cynopsis Digital Model D Award: Best in Online Video Content and Advertising
    7. IAB Mixx Award - Special Innovation
    8. AdWeek Hot List

  • Voting Associations:

    -

    1- Television Academy Member (Emmy organization); Interactive Peer Group
    2- Member of IADAS, the judging body for The Webby Awards
    3- Streamys Blue Ribbon Panel

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