Elvi Caperonis, PMP®✨

"You are more powerful than you know; you are beautiful just as you are." - Melissa Etheridge I stared at yet another client telling me they "haven't accomplished anything." This was the third one this week. Director of Product, Engineering manager, Product owners —all convinced they had nothing valuable to offer the job market. Here's the problem: We've been trained to downplay our wins and amplify our gaps. I hear this from 90% of my clients. Including—believe it or not—VPs of Sales who've generated millions in revenue. 🤯 After one hour of digging, the accomplishments always surface: → "Oh, I did lead that campaign that increased retention by 23%" → "Well, I guess managing the team through that software transition was pretty smooth" → "Yeah, I do always hit my deadlines even when budgets get slashed" "Who did all that?" I ask. "I did," they say quietly. "Can you do it again?" "Yes!" And there it is—the confidence that had been buried under imposter syndrome and societal conditioning. ✨ The first move in an effective job search isn't updating your resume. It's excavating who you really are. But here's what no one tells you about this process: Most professionals have been conditioned to see their achievements as "just doing their job" rather than evidence of their capability. That invisible question flashing over every interviewer's head isn't: "Are you nice enough?" It's: "What can you do for me, my company, my team, my bottom line?" Yet most people answer with generic responses are: "I'm a hard worker" (so is everyone else) "I'm a team player" (meaningless without context) "I'm a people person" (please, never say this) These answers get you nowhere because they don't answer the real question. Instead, think about: • Have you consistently met impossible deadlines? • Did your efforts increase customer satisfaction scores? • Have you helped reduce costs or save time? • Did you generate repeat business or referrals? If yes—those are your accomplishments. That's your value. That's what gets you hired. Your biggest obstacle in job searching isn't the market—it's your inability to see your own worth. Most of us have been accomplishing remarkable things for years. We just call it "Tuesday." What accomplishment have you been dismissing as "just part of the job"? #jobsearch #careeradvice #professionaldevelopment #womensleadership #careerchange

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How are you organizing your product teams? This question comes up constantly, and the answer matters more than most leaders realize. Get it wrong, and you create silos that fracture the customer experience. Get it right, and value flows naturally. There are two great ways to structure your PM teams: 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞 𝐛𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚 when there's clear differentiation in what different users need. Take electronic health records systems. Back office staff using billing tools have completely different workflows than doctors and nurses using clinical systems. Each group needs dedicated focus. 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞 𝐛𝐲 𝐣𝐨𝐛𝐬-𝐭𝐨-𝐛𝐞-𝐝𝐨𝐧𝐞 when your personas overlap but their goals differ. This works when multiple roles use the same tools but are trying to accomplish different things. Both approaches anchor back to value streams and how customers actually experience your product. What you should never do: organize by architecture. Too many companies split teams by "mobile," "web," and "API." The result? Fragmented features, no one owning the end-to-end journey, and customers stuck in the middle of your org chart. Your team structure should reflect how value reaches customers, not how your code is written. If you’d like to check the full breakdown episode featuring Jose Quesada and Matthew Skelton, check the latest episode of the Product Thinking with Melissa Perri podcast. How is your product team organized? What's working and what's not?

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Struggling with unclear roles in cross-functional teams? This article explains how functional managers can shift from direct supervision to focusing on strategy and skill development. We offer practical steps to clarify roles, avoid delays, and improve collaboration in matrix teams. Learn more about aligning responsibilities and building agile, effective teams here. https://lnkd.in/ewsUHNx7

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Bellese Technologies just posted a PM role — 22 hours ago. Champs, if you're not already subscribed to the TechCareers.io newsletter, you are leaving interviews on the table. Every single day, our AI agent scrapes 70–100 new product manager job postings and hiring manager referrals — and we push them straight to your inbox the moment they go live. In this market, being 30 minutes late to a referral is the difference between getting a response and getting ignored. The candidates landing PM interviews right now are not more qualified than you. They're just faster. 📬 Subscribe here and never miss another live referral: https://lnkd.in/eHKFw7Au ⚠️ Once you subscribe — check your junk or spam folder. Several of our subscribers found their first email buried there. Don't miss it. Along with daily job referrals, we also send: — Side project portfolios that just helped our students land real PM jobs — Resume templates that are working right now — Companies that received funding today (before the rest of the market knows) Speed is your unfair advantage. Subscribe and use it. #ProductManagement #PMJobs #ProductManager #JobSearch #TechCareers

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An Exclusive Interview with Jeff Gothelf and Joshua Seiden I am pleased to present an in-depth conversation with Jeff Gothelf and Joshua Seiden, globally recognized thought leaders in product management and organizational transformation. As co-authors of Lean UX and Sense & Respond, their work has shaped how companies worldwide build products, adopt agile practices, and focus on outcomes that truly matter. In this interview, Jeff and Joshua will share their perspectives on the evolution of modern product management, the role of empowered teams, and the importance of aligning business strategy with customer needs. Drawing on decades of experience, they will provide practical insights and lessons for organizations seeking to innovate, adapt, and thrive in an increasingly complex environment. This is a unique opportunity to learn directly from two of the most influential voices in the field of product development! Register here: https://lnkd.in/dQdVVhNY

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In my latest Forbes article, I delve into the crucial role of product management skills and strategic thinking in effectively leveraging AI. Reskilling your teams, reassessing funding approaches, and dismantling functional silos are just some of the pivotal elements in reshaping your operational framework for AI scalability. Check out the full article here: https://lnkd.in/e33aHanR Emergn Praxis by Emergn Forbes Boston Business Council #AI #productmanagement

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We’ve built entire systems around managing time — calendars, frameworks, dashboards — yet time itself never changes. What does change is the space we create within it. The gaps that help us think, breathe, and make better decisions. I wrote about why managing space may matter far more than managing time: https://lnkd.in/gZcZiHV3

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Product leaders often feel pulled between craftsmanship, scale, and vision. Marty Cagan, via Shreyas Doshi’s taxonomy, offers clarity: craftsperson, operator, visionary. But the starting point is always craft—the grounded understanding of product realities. Operators scale through developing people, not enforcing process. Visionary glue holds gaps—or collides with other visionaries. Real strength lies in combining craft and coaching, then layering vision when needed. What’s your leadership balance? Original article: https://lnkd.in/gsScUf-k #ProductLeadership #CraftAndScale #CoachingCulture

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Product teams don't need more customer input. They need better judgment about which input deserves weight. That is the central argument of my book, 𝘛𝘩𝘦 𝘊𝘢𝘵𝘢𝘭𝘺𝘵𝘪𝘤 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳. Catalytic Customers are experienced participants in a category who are engaged, articulate, constructively critical, and focused on utility. They are not average users. They are not influencers. They are not novelty-chasers. They are the people who can help product and innovation teams see where the category is going before the median customer can describe it. If you are responsible for product, innovation, customer insights, or strategy, I wrote this book for the decisions that still feel uncertain after the research is done. 𝘛𝘩𝘦 𝘊𝘢𝘵𝘢𝘭𝘺𝘵𝘪𝘤 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳: 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘎𝘳𝘰𝘸𝘵𝘩 𝘍𝘳𝘰𝘮 𝘵𝘩𝘦 𝘖𝘶𝘵𝘴𝘪𝘥𝘦 𝘐𝘯 𝘪𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘯𝘰𝘸. Link in comments.

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Exciting news - Meta uses Ubiquity Ventures-backed Ketryx to accelerate their medical devices and the accompanying software. Ketryx (www.ketryx.com) is the leader in helping teams building regulated software to move faster.

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Most organizations don’t fail from a lack of technology, but rather from the successful adoption of that that technology. You can build the most capable platform in the world, but if the people using it don’t understand it, trust it, or see its value, it won’t get used and becomes a waste of resources. That’s why driving technical change is as much about clarity and context as it is about code. Before launching something new, ask: 1️⃣ Do our users understand the technology they use every day? 2️⃣ Do they know what they want from it, or just what they’re used to? 3️⃣ What about the people who don’t benefit from the change? How are we bringing them along? Real transformation happens when technology becomes invisible. When teams stop thinking about “using” it and start thinking through it, past it. At ContentActive, we’ve seen that success doesn’t come from forcing people to adapt to systems. It comes from building systems that adapt to people. Systems that are connected, intuitive, and evolving with user needs. #DigitalTransformation #EnterpriseTech #Leadership #AI #ChangeManagement https://lnkd.in/gRvkjGsG

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I am sharing the 5 Essentials Prompts for Customer Discovery than any PM can use to accelerate discovery, interviews, and insight generation: https://lnkd.in/esnw2DdD

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POV - you’re an empowered product leader, your organization is now trying to align, prioritize, and deliver enterprise value across products and you’re afraid of the “revenge of the PMOs” Looking forward to sharing practical guidance from the field on how to use the right portfolio patterns to scale empowerment and agility rather than kill it. #productcircus

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I wrote The Strategic Role of Product Management in 2008 when I was a vice president and a lead instructor for Pragmatic Marketing. Read more 👉 https://lttr.ai/AhH8y #productmanagement #no_chaos

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When tasks are unclear, deadlines get missed and your teams become confused and unaligned. A solid task system creates clarity, accountability, and steady momentum, so nothing gets dropped and everyone knows what’s next. This is the 1 simple Brand Optimizer AI prompt I am using to improve task management systems. Launch the Brand Optimizer custom GPT and enter this prompt: "Help me implement a Task Management Framework using the 10-question framework from Brand Identified."

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AI is making Product Managers faster, But is it making us better learners? I just published episode 7 of our AI in Product Management series, and in it, we explore this emerging tension: AI dramatically accelerates execution. But deep product learning has historically come from friction — writing, debating, synthesizing, wrestling with ambiguity. When AI removes friction, we gain speed. But if we’re not intentional, we risk losing depth. Execution speed is valuable. Learning speed is decisive. The strongest PMs in the AI era won’t just move faster. They’ll protect the moments that build understanding. Read the full episode now live inside the PMA community. 👉https://lnkd.in/epdyS-2r I'm curious where do you see automation improving your workflow, and is it quietly reducing learning? #ProductManagement #AIinProduct #ProductLeadership #ProductStrategy #AIInnovation #FutureOfProduct #DigitalTransformation

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Awake Technologies Corporation – Product Announcement For Immediate Release Awake Technologies today announced plans for the Charge Like a Bull App, a next-generation business growth application designed to help organizations execute with precision and scale with speed. Product Highlights Framework-Driven Execution: Implements the proven Charge Like a Bull 7-Strategy Growth Model. Integrated Planning Tools: Supports goal setting, milestone tracking, and execution monitoring. Daily Performance Insights: Provides actionable guidance to drive measurable results. Seamless Connectivity: Links directly with Bullish on Business online courses and resources. Statements of Direction Future releases of the Charge Like a Bull App are planned to include: AI-Driven Coaching and Advisory Services. Community Collaboration Hub for Growth Leaders. Expanded Support for Global Business Immigration Initiatives. Awake Technologies remains committed to delivering innovative solutions that empower leaders to achieve relentless growth. Availability The Charge Like a Bull App is currently under development. General availability is planned for a future date (TBD). Pricing and availability details will be announced in subsequent product communications. Contact: Awake Technologies Corporation 📧 support@awaketech.com 🌐 www.awaketech.com

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