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Articles by Dave

  • Why On Earth Would Netflix Launch An Ad-Supported Service?

    This article was originally published in AdExchanger today. I wrote it as a response to an opinion piece in Forbes.

    2 Comments
  • Rolling Back the Ad Blocking

    The IAB just issued a report on the strategies publishers should employ to get consumers to turn off ad blocking. The…

    6 Comments
  • Ad Blocking: Rejected!

    I appeared on a panel discussing ad blocking with the "Minister of Special Affairs" for AdBlock Plus yesterday. The…

    7 Comments
  • CMO.com's Top Marketing Trends for 2016

    2016 will be more than a Presidential election year. CMO.

  • 2016 for Advertising and Marketing

    I just posted some predictions for 2016, focusing on big trends: Internet of Things, Ad Blocking and more. It's a…

  • Wearables to Injestibles and Implantables?

    Lauren Goode just spoke at the Re/code Mobile conference this morning in Half Moon Bay. One of the more provocative…

    1 Comment
  • Will Peeple Piss off People?

    Have you heard of Peeple? It's the new app that treats people like restaurants on Yelp. That's right.

    5 Comments
  • The Ad Server's 20th Birthday!

    My post on the Ad Server's 20th birthday was published in AdExchanger today. The focus was on the waves of change that…

    5 Comments
  • "Tesla P85D best car tested in 80 yrs of testing cars"

    Are you kidding me, Consumer Reports? Seriously, this makes me really proud to be an American, live in Silicon Valley…

    4 Comments
  • Huge Professional Opportunity

    Time to 'up your game' professionally? Check out this amazing Dir / Sr Mgr PM role in my organization at RadiumOne:…

Activity

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Experience & Education

  • Roofr

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Licenses & Certifications

Volunteer Experience

  • National Junior Basketball League Graphic

    Assistant Basketball Coach

    National Junior Basketball League

    - Present 2 years 9 months

    Children

    Assistant Basketball Coach for Saratoga Slayers, an elementary and now middle school club team in the NJB.

  • Volunteer

    Saratoga Public Schools

    - Present 6 years 10 months

    Education

    Father of four, dedicated parent volunteer in public school music and athletic programs.

  • Stanford University Graduate School of Business Graphic

    Volunteer

    Stanford University Graduate School of Business

    - Present 26 years 6 months

    Education

    Guest lecturer, student mentor, frequent GSB Executive Challenge Judge. Recognized as Stanford Star, which is awarded to the top 5% of all volunteers at Stanford University.

  • Member, Controller's Advisory Committee

    California State Controller's Office

    - 2 years 1 month

    Member, Controller's Advisory Committee on Information Technology, serving at the request of Steve Westly, the Controller for the State of California.

Patents

  • Automated user segment selection for delivery of online advertisements

    Issued US 8,234,166

    A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements ("ads") via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network…

    A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements ("ads") via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.

    Other inventors
    See patent

Honors & Awards

  • 2013 ARF Great Minds Award

    Advertising Research Foundation

    Award for Research Distinction For the Development of Innovative Research Ideas.

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