Articles by Dave
Activity
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Salesforce just released a major expansion of the Marketing Cloud Engagement platform - and one that's the biggest proof point yet for the Headless…
Salesforce just released a major expansion of the Marketing Cloud Engagement platform - and one that's the biggest proof point yet for the Headless…
Liked by Dave Zinman
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At a wedding last weekend, I ran into a friend I used to code with. Within five minutes, he was telling me how much he hates what AI has done to…
At a wedding last weekend, I ran into a friend I used to code with. Within five minutes, he was telling me how much he hates what AI has done to…
Liked by Dave Zinman
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The industry talks outcomes. Few can actually prove them. At InMarket, we're changing that - AI-powered measurement that connects every ad to…
The industry talks outcomes. Few can actually prove them. At InMarket, we're changing that - AI-powered measurement that connects every ad to…
Liked by Dave Zinman
Experience & Education
Licenses & Certifications
Volunteer Experience
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Assistant Basketball Coach
National Junior Basketball League
- Present 2 years 9 months
Children
Assistant Basketball Coach for Saratoga Slayers, an elementary and now middle school club team in the NJB.
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Volunteer
Saratoga Public Schools
- Present 6 years 10 months
Education
Father of four, dedicated parent volunteer in public school music and athletic programs.
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Volunteer
Stanford University Graduate School of Business
- Present 26 years 6 months
Education
Guest lecturer, student mentor, frequent GSB Executive Challenge Judge. Recognized as Stanford Star, which is awarded to the top 5% of all volunteers at Stanford University.
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Member, Controller's Advisory Committee
California State Controller's Office
- 2 years 1 month
Member, Controller's Advisory Committee on Information Technology, serving at the request of Steve Westly, the Controller for the State of California.
Patents
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Automated user segment selection for delivery of online advertisements
Issued US 8,234,166
A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements ("ads") via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network…
A system, method and computer program product is provided that automatically selects certain user segments for and excludes certain user segments from receiving online advertisements ("ads") via various publisher Web sites included within an online ad network. By automatically determining which user segments should be targeted for the delivery of online ads on each publisher Web site, an embodiment of the present invention can advantageously increase the performance of the online ad network while reducing the amount of cost, time and potential errors involved in managing the network.
Other inventorsSee patent
Honors & Awards
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2013 ARF Great Minds Award
Advertising Research Foundation
Award for Research Distinction For the Development of Innovative Research Ideas.
Recommendations received
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I have never spent this much time alone before. Not in my whole adult life. Most of my career was spent with other people, in meetings…
I have never spent this much time alone before. Not in my whole adult life. Most of my career was spent with other people, in meetings…
Liked by Dave Zinman
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How fast 20 years fly by when you're having fun and doing cool sh&*t. ------------------------------------ MSA, You know how I love a good email…
How fast 20 years fly by when you're having fun and doing cool sh&*t. ------------------------------------ MSA, You know how I love a good email…
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Work life balance vs. work life blend? Lately, I fall into the blend more than the balance side and it seems to be working for me. This weekend…
Work life balance vs. work life blend? Lately, I fall into the blend more than the balance side and it seems to be working for me. This weekend…
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Bay to Breakers is amazing. SurveyMonkey is proud to partner with this iconic event. Such an amazing day and celebration of San Francisco. I love…
Bay to Breakers is amazing. SurveyMonkey is proud to partner with this iconic event. Such an amazing day and celebration of San Francisco. I love…
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Jon and I married this weekend! My name is now Susan R. Zuber professionally and personally. I previously published and worked under Susan Epstein —…
Jon and I married this weekend! My name is now Susan R. Zuber professionally and personally. I previously published and worked under Susan Epstein —…
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At the Needham & Company’s Media, Technology, & Consumer 1x1 Conference, our CEO Andrew Casale joined Bob Lord (Horizon Media) and Todd Morris…
At the Needham & Company’s Media, Technology, & Consumer 1x1 Conference, our CEO Andrew Casale joined Bob Lord (Horizon Media) and Todd Morris…
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My 10+ observations on the greatest opportunities in AI agents right now: And some ideas that are keeping me up at night. 1. The new buyer on the…
My 10+ observations on the greatest opportunities in AI agents right now: And some ideas that are keeping me up at night. 1. The new buyer on the…
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HEADLESS More “dashboard” software companies will push to become headless stores (that is, become “pipes” companies) is for three reasons: (A)…
HEADLESS More “dashboard” software companies will push to become headless stores (that is, become “pipes” companies) is for three reasons: (A)…
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Most GraphQL systems are thin layers over microservices. Viaduct takes a different approach: a shared central schema with hosted business logic, what…
Most GraphQL systems are thin layers over microservices. Viaduct takes a different approach: a shared central schema with hosted business logic, what…
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Every once in a while in life, you encounter moments that you remember for the rest of your life. Today was one such day for me, because of the…
Every once in a while in life, you encounter moments that you remember for the rest of your life. Today was one such day for me, because of the…
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Surprise and delight! When you go above and beyond for a customer, when you can show appreciation for a business relationship, and when you can model…
Surprise and delight! When you go above and beyond for a customer, when you can show appreciation for a business relationship, and when you can model…
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