Don Cook

Adobe's acquisition of Semrush highlights marketing’s evolving needs in measuring brand visibility. CMOs must prepare for an era where how accurately AI represents us matters more than clicks to your website. Learn how to improve AEO and GEO visibility in this complimentary webinar: https://gtnr.it/3LVTVFn #AEO #GEO #Semrush #CMO #Marketing

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The secret to a rebrand that actually sticks and makes an impact? Invest in communications and change management, not just change. Even the best brand rollouts can fail if they don’t bring people along for the ride. See Alloy’s VP of Client Partnerships Rhea Zigmund, MBA, Prosci's tips for a rebrand that lasts: https://lnkd.in/g7hP5Jgy

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Alignment is supposed to be the foundation of ABM. But when platforms rename the same concept, alignment breaks. MQAs, 6QAs, intent, propensity, signals… the list grows, but trust doesn’t. Our latest article explains how to cut through the jargon and build a common language Sales, Marketing, and Ops can actually use. Link in comments 👇

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We don't always have the right answers, but there are 6 questions we wish brands would ask in RFPs because they point to successful partnerships. Chief Growth Officer Zach Labenberg breaks down the questions (and the answers brands should listen for) on the DMi blog! https://lnkd.in/eDvQBjfB

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"Cutting your CPA isn't just about slashing costs—it's about targeting intent with precision.\n\nMost advertisers focus on broad reach, hoping for a hit. But what if you could connect exclusively with prospects already searching for your services?\n\nAutomation Studios leverages AI to identify high-intent leads, ensuring your ad spend directly translates into booked jobs.\n\nGone are the days of wasted budget on unqualified traffic. With our approach, precision meets performance, and every dollar works harder for you.\n\nTransform your ad strategy today and watch your CPA drop while your ROI soars."

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Marketing in regulated industries operates differently. Every message, campaign, and asset has to pass through layers of review. This guide is offers a clear path forward for leaders navigating marketing complexity inside regulated environments. Download it now: https://hubs.ly/Q046bwQJ0.

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Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust. https://hubs.li/Q03RW7TC0 Written by Cheryl Ragland of Spirent Communications

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Ethical, strategic link building remains one of SEO’s most powerful levers. Our work with MIT Sloan delivered 51 authoritative backlinks and stronger search performance where it mattered most. Learn how else we helped MIT Sloan in our case study: https://bit.ly/4lPVBye

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𝗙𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 are more than a marketing issue. They impact revenue, trust, and customer lifetime value. Organizations delivering connected experiences grow 10–15% faster than competitors. For leadership teams, the question isn’t tools—it’s orchestration across systems and teams. Is your marketing infrastructure built for connected growth? https://lnkd.in/dH8ctj_f #SalesforceMarketingCloud #CustomerJourneys #CustomerEngagement #MarketingCloud #MarTechStrategy #BusinessGrowth #SalesforceConsulting #Rialtes Ajay Tyagi Pawan Tyagi

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LinkedIn's Tequia Burt just dropped 13 essential tips for creating compelling B2B video content, and it's a must-read for association marketers looking to boost reach and relevance: https://lnkd.in/gvJZ3Ysk

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ABM Academy alumni spotlight Meet Damien Skinner, regional marketing manager for government at Pegasystems, whose journey from broadcast news media strategist to ABM leader was entirely intentional. Before Pega, Damien partnered with account executives at Washington DC. broadcast stations, crafting strategies for clients across diverse industries. His transition to ABM felt like a natural evolution – taking those same strategic skills and applying them within a structured framework. Damien's biggest risk? The 'I AM AI' campaign for California's state government – a creative play on the account executive's name (Al) that aligned with California's AI legislation priorities. The campaign drove 10,000+ landing page visits in one quarter and earned recognition for innovation in the Business to Government space. His Academy lightbulb moment transformed his perspective: marketing isn't about taking orders - it's about creating influence. ABM elevates marketing from sales support to strategic partner by building deep account intelligence that earns you a seat at the table. His advice? Never stop learning. Read the full interview to discover his approach to tools, AI, and building strategic influence here:  https://lnkd.in/ebksDa3j Check back in two weeks for our next feature. #ABM #AccountBasedMarketing #ABMAcademy #AlumniSpotlight #LifelongLearning #B2BMarketing #Pegasystems

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Want to keep up with what high-performing agencies are doing lately? This article from MarketingProfs dives into 5 transformative shifts shaping how leading agencies approach branding, AI integration, measurement, multichannel strategies, and connected tech stacks. These insights are invaluable for marketers looking to drive smarter ROI and stay competitive in today’s fast-evolving landscape. Explore the data-driven trends and practical strategies at the link below!

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