Devyn Wood

Think SEO is just about your website? Not anymore. In this episode, I sat down with Rafi Arbel, founder of Market JD, Inc. to unpack how top firms optimize for Maps, organic search, and AI overviews to stay ahead. Check out the full episode in the comments below. #LawFirmSEO #LawFirmMarketing #LegalMarketing #LawFirmGrowth #ParetoLegal #LegalSEO

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A new post is live in the #Klaviyo community written by yours truly - Top Marketing Strategies for Regulated Industries 🚀 Marketing in regulated industries is all about building smarter systems that thrive within compliance. After working across cannabis, craft beer, healthcare, telecom, financial services, spirits, and more as a Klaviyo Champion, I've learned that the most successful brands don't see regulations as roadblocks. They see them as competitive advantages that keep competitors out who can't adapt. Most of your competitors are struggling with the same challenges. Dial in compliant marketing systems, and you'll outpace everyone still treating compliance as an afterthought. My latest blog breaks down proven marketing strategies for staying compliant while driving competitive growth. https://lnkd.in/gpCYB3zC #KlaviyoChampion #Community #Klaviyo #RegulatedMarkets #Marketing #MarketingStrategy

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Podcasts are still massively underrated as an SEO and authority channel. I was recently quoted by GoDaddy on how podcasts can help businesses build long-term search visibility and brand trust. The key insight: Podcasts don’t just create content, they create signals. Mentions, branded searches, expert positioning, and yes… links. This is precisely why more companies are using podcasts as part of their growth stack, not just as a “content experiment”. If you’re thinking about podcasts beyond downloads, this is where the real value starts. Article in the comments. #podcasting #marketing

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Does color matter in your brand? It most definitely does. It's an important component of your brand. Color improves your brand recognition by 80%. It has more of an impact on your clients' perception of your business than you may realize. Today's Mountain View Marketing Minute provides some statistics and insight on color in branding.

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Pro Tip: Stop overwhelming your website visitors! A clean, focused website always wins because simplicity boosts clarity, speed and conversions.

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Not to my younger self: stop obsessing over getting more clients. Growth usually comes from serving the clients you already have… better. Every extra video we ship for a happy client… Every system we build to make delivery smoother… Every insight we share that helps them grow… Turns into renewals, referrals, and upsells. The fastest path to scaling isn’t adding strangers. It’s doubling down on the people who already trust you. #Partnerships #Entrepreneurship #Sales

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Do you get these marketing terms mixed up? People tend to use them interchangeably, but they're not the same. 📌A Positioning Statement explains how your product/service is different than the competition (features/benefits, price, convenience, etc) 📌A Value Proposition explains how your product/service addresses customer pain points (meets the customer need faster, easier, cheaper, better) 📌A Unique Selling Proposition (USP or UVP) combines the two and forms the framework for all of your messaging (customer communication) ✨𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘯𝘰𝘵 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘥𝘳𝘪𝘷𝘦𝘴 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴

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Great marketing doesn’t just attract the right people—it repels the wrong ones. Here's what I had to say on a panel at Jolt about building high-converting websites for advisors, how SEO is changing, and the impact of AI.

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Justin Woll: Eight Figure E Commerce Entrepreneur, Digital Marketing Strategist, and Founder of Beyond Six Figures Justin Woll is an eight figure e commerce entrepreneur, digital marketing strategist, and portfolio owner of scalable online businesses, widely recognized for building high performance digital brands and developing structured growth systems for modern entrepreneurs. As the founder and CEO of Beyond Six Figures, Woll has spent over a decade operating at the intersection of e commerce, performance marketing, and business scalability. Woll’s reputation is rooted in measurable results and long term execution rather than short lived tactics. Over the course of his career, he has generated multi eight figure revenues through his ventures and earned multiple industry recognitions, including Two Comma Club awards and the distinguished Eight Figure Award for surpassing $10 million in sales within just one of his portfolio companies, a milestone achieved by only a small fraction of digital entrepreneurs. A Systems Driven Approach to E Commerce Growth Justin Woll’s work centers on building durable growth infrastructure for online brands. His strategies emphasize conversion optimization, customer acquisition efficiency, and scalable advertising systems across platforms such as Shopify, Facebook Ads, and Google Ads. Rather than relying on trend driven methods, Woll’s frameworks focus on strengthening the underlying mechanics that enable predictable and sustainable growth. Through both his own companies and advisory roles, Woll has helped founders navigate the most common scaling challenges, including advertising volatility, funnel inefficiencies, and margin compression. His insights frequently highlight the importance of unit economics, positioning, and disciplined decision making, principles that have become increasingly critical in today’s competitive digital economy. Beyond Six Figures and Entrepreneurial Influence As the founder of Beyond Six Figures, Woll has built a globally recognized business education and mentorship platform designed to help entrepreneurs develop practical, execution focused skills. The program has attracted thousands of operators seeking clarity on brand building, paid advertising, and business scalability, reinforcing Woll’s standing as a trusted authority in the e commerce and digital marketing space. His broader business career includes collaborations and strategic work associated with nationally recognized brands, high growth companies, and performance driven operators. Across these engagements, Woll is known for prioritizing structural advantage, operational efficiency, and long term value creation. Entrepreneurship, Education, and Long Term Vision Beyond commercial success, Justin Woll is recognized for his commitment to entrepreneurship education and founder development. #ecom #dtc #shopify

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VisualFizz is one of the few agencies that integrates into sales departments instead of pushing against them. That makes a monumental difference when companies have 6, 12, 24+ month long sales cycles.

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Before HubSpot fully opens up to AI agents as described in Duncan Lennox's article last week, there's one thing they need to do: expand sandboxes. If AI agents can do anything on the platform that humans can do, there are bound to be mistakes. Erroneous workflows, deleted records, reports that look accurate but aren't quite. And that's not even getting into the potential data security issues. Testing deployments will be critical, and those tests should happen in non-production environments. But today, sandboxes are locked behind enterprise-level licenses and half of what you can build in them can't be directly deployed to production. I know the product team is already working on that second part, but what about the first? Will they open up sandboxes as widely as they're opening up the API and MCP? They should.

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#B2B marketers need to think #omnichannel just as much as B2C marketers. Here's a great piece that explains why and how from Invision: https://lnkd.in/ejGENxHi #marketing #marketingstrategy

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B2B buyers need tailored experiences at every stage. Our guide shows you how to map the customer journey—from spark of interest to post-sale excellence—so you can delight clients and set your brand apart. Read more 👉 https://lttr.ai/Aqy19 #LifecycleMarketing #BuildingTrust #DrivingLoyalty

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Every product launch is a countdown to liftoff. High stakes. High visibility. High chance of failure if systems aren’t in sync. Misaligned messaging, unready sellers, vaporware promises. There are endless ways to completely blow it. In this episode, Melanie Marcus (Surescripts), Kevin Brooks (Surescripts), and John Hale (Consilio LLC) dig into what it takes to pull off a successful launch. They explain why alignment cannot be assumed, how preparation has to be disciplined and ongoing, and why CMOs need to surface tough truths before the market does. Marketing may set the pace, but lasting success only happens when the entire company rallies behind the story and delivers it together. In this episode:  🏅 Melanie shares how to stretch a brand into new markets without losing credibility  🚀 Kevin explains the launch-tiering framework that keeps efforts focused and sales-ready  👂 John reveals why the secret weapon is “ours, not mine” and how humble listening drives alignment Plus:  + How to avoid the vaporware trap that kills trust fast  + Why one sharp value prop beats a laundry list of features  + What leading indicators to track before revenue shows up  + Where the real magic happens once a launch hits the market floor   If you want to hear how CMOs line up a launch and deliver when it matters most, this one’s for you. Listen via the link in the comments.

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