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I am the Founder of BlueTuskr, a full-service digital marketing agency for e-commerce…
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Andrew Maff shared thisA lot of brands believe the best ecommerce agency is the one with the best strategy. In reality, the best agencies are the ones that know how to execute, adjust, and improve when things are not working. No strategy works perfectly from day one. That is not how marketing works. Many brands run a campaign for 30 days, do not see instant results, and then immediately start looking for a new agency. Then the cycle repeats. New agency, new onboarding, new strategy deck and the same problems. This becomes an endless loop that slows down real progress. Of course, if an agency keeps making the same mistakes without improving, that is a problem. If execution is strong and the team is actively optimizing based on data, you are often closer to success than it feels. The agencies that win long term are the ones that adapt quickly, not the ones that pretend they have a perfect formula from the start. #Ecommerce #PerformanceMarketing #DTC #PaidAds
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Andrew Maff shared thisWhy your best-performing ad might look like it’s failing. A lot of brands are paying more for ads and getting less back. CPCs keep rising, attribution keeps getting messier, and most marketers are still trying to measure every channel in isolation. That’s the problem. In this episode 232 of The E-Comm Show, I break down why some campaigns that look weak on paper are actually driving growth across Amazon, branded search, email, and other channels. Modern customers don’t buy in a straight line anymore. They bounce between TikTok, Meta, Google, Amazon, and your website before they ever convert. You'll learn: → Why “bad ROAS” doesn’t always mean bad performance → How Meta ads influence Amazon sales → Why brands cut campaigns too early → The problem with last-click attribution → Why omni-channel thinking matters more than ever If you’ve ever turned off an ad and suddenly watched sales drop everywhere else, this episode is for you. 🎧 Watch the full episode → https://lnkd.in/ejY6vJ_N #founder #amazonseller #ecommerce #dtcbrands #channeltruth #bluetuskr
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Andrew Maff shared thisToday, at 1 PM ET, I'll be hosting a free live webinar alongside some great minds in the ecommerce industry; → Peter-Paul Maan from Intellivy (consumer research) → Joseph Phillips from BidX (AI bid strategy) → Jordyn Levine from Euka AI (partnership & growth) Together, we'll break down the exact AI toolbox top Amazon sellers are building right now to prepare for Prime Day. Date: Thursday, May 28 Time: 1:00 PM ET 🔗 Last chance to join: https://lnkd.in/eZyjxZPn #primeday #amazon #ai #ecommercemarketing #maarketing
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Andrew Maff shared thisMost Amazon agencies don’t lie to brands. They just hide the truth inside blended metrics. One of the easiest ways to spot a bad agency is to ask how they report Advertising Cost of Sales (ACOS). If all they show you is blended ACOS, you should probably look deeper. Here’s what often happens: Sponsored Products does the majority of the work and carries most of the spend, while Sponsored Brands and Sponsored Display come in later and take a large portion of the attribution credit. On paper, performance looks incredible. Behind the scenes: → Margins are shrinking → Total Advertising Cost of Sales (TACOS) is rising → Profitability is slowly getting worse That’s not real growth. That’s reporting designed to look impressive. To be clear, Sponsored Brands and Sponsored Display absolutely matter. But if your agency only focuses on blended metrics without showing what’s truly driving revenue and profit, you’re not getting the full picture. Metrics like Advertising Cost of Sales (ACOS) can help guide decisions, but they are not the ultimate goal. The real question is simple: Is the business becoming more profitable over time? The best agencies focus on profitability, efficiency, and sustainable growth, not just making dashboards look good. #AmazonFBA #AmazonPPC #AmazonAds #eCommerceGrowth #TACOS #PaidAds #AmazonSeller #GrowthStrategy
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Andrew Maff shared thisPrime Day 2026 is coming fast and most sellers aren't ready. Next Thursday, I'll be hosting a free live webinar alongside some great minds in the ecommerce industry; → Peter-Paul Maan from Intellivy (consumer research) → Joseph Philipps from BidX (AI bid strategy) → Jordyn Levine from Euka AI (partnership & growth) Together, we'll break down the exact AI toolbox top Amazon sellers are building right now to prepare for Prime Day Date: Thursday, May 28 Time: 1:00 PM ET Register here 👇 https://lnkd.in/eZyjxZPn #PrimeDay2026 #AmazonSellers #AmazonFBA #AItools #Ecommerce
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Andrew Maff shared thisUnpopular opinion: TikTok isn’t profitable for most brands and that’s okay. Here’s the reality: TikTok is a top-of-funnel customer acquisition channel. It’s amazing at introducing your product to new audiences, but it’s not designed for immediate profit. Between ad spend, content creation, posting, fulfillment, and agency or internal costs, most brands don’t see a positive ROI right away. That doesn’t mean it’s a waste. The real power comes after the first interaction. TikTok lets you find new customers, and your retention strategies; email, SMS, subscriptions, and loyalty programs turn those first-time buyers into repeat buyers. That’s where profit actually comes from. So if you’re measuring TikTok only by immediate revenue, you’re missing the bigger picture. Use it to acquire customers, then optimize for long-term value, and you’ll see the results in your DTC business over time. #DTCGrowth #CustomerRetention #PaidAds #Ecommerce #RetentionStrategy #eCommerceTips #DigitalMarketing #TikTok
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Andrew Maff shared thisMay 28th. Here is what's happening. Prime Day conversation - AI edition. Peter-Paul Maan with Intellivy - an AI powerhouse in telling you what shoppers want Joseph Philipps - an AI champion in Amazon advertising Jordyn Levine - the AI leader in TikTok Me - a guy with a podcast and obnoxiously strong feelings on omnichannel and Amazon diversification There is some type of "3 AI experts and an Amazon cynic walk into a bar...." feel going on here. .....but, in all honesty... I've seen the talking points for this event already. It's going to be absolutely wild how different this Prime Day is with all of these new AI capabilities. I'm going to have to put on one of my nicest suits to host something like this.Andrew Maff shared thisPrime Day 2026 is in June. Most sellers have weeks, not months, to execute. We're hosting a live session on the three levers that decide what your Prime Day is actually worth: the listing, the hourly ad strategy, and the TikTok halo feeding Amazon from off-platform. Our own Andrew Maff will be joined by three AI tool operators walking through the exact prep top sellers are running right now: - Peter-Paul Maan (Intellivy) on the AI listing overhaul - Joseph Philipps (BidX) demoing a new AI heat map tool for hourly bidding - Jordyn Levine (Euka AI) on activating the TikTok-to-Amazon halo Every live attendee walks away with offers from all three partners, plus a free Omnichannel Performance Review from our team.
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Andrew Maff shared thisYour data is your best asset, only if you use all of it. Don’t focus on Amazon, your website, or Google Ads separately. Pull search trends, ad performance, and customer behavior from every platform and apply it across channels. What works on Google could work on Amazon, and vice versa. Stop keeping your channels separate. Look at the big picture and let your data drive smarter, more profitable decisions. #DTCGrowth #CustomerRetention #PaidAds #Ecommerce #RetentionStrategy #eCommerceTips #GrowthStrategy #Amazon
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Andrew Maff shared thisSelling on Amazon used to feel like a growth engine. Now for many brands… it’s starting to feel like a squeeze. On this episode of The E-Comm Show, Andrew Maff breaks down why Amazon keeps raising fees and what sellers need to do to stay profitable in 2026. From rising FBA fees and ad costs to tighter margins and more competition, this episode explains what’s really going on behind the scenes and how smart brands are adapting. You’ll learn: → Why Amazon fees keep going up → How rising costs are impacting your margins → Why relying only on Amazon is risky → How DTC helps you stay in control → Why long-term customer value matters more than ROAS Amazon isn’t going anywhere but how you use it needs to change. 🎧 Watch the full episode → https://lnkd.in/exqqAr3q #EcommShow #BlueTuskr #AmazonSellers #EcommerceGrowth #DTC #AmazonFBA #DigitalMarketing
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Andrew Maff liked thisAndrew Maff liked thisWe’re looking for an E-Commerce Coordinator to help us manage our Amazon marketplace. Bring the skills you have, learn the skills you don't. And you can even do it remotely. https://buff.ly/3xF3Eol
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Andrew Maff liked thisAndrew Maff liked thisKCN Companies is excited to announce a new long-term partnership with the Sprosty Bag team! Throughout our early discussions with Adam Lowe and the Sprosty team, the cultural fit was clear: build a great business for the long term, choose great partners / suppliers, and take care of customers and employees. Nate Lien, Chris Jones and I are excited and grateful for the opportunity to partner with the Sprosty team to support continued expansion across the country. https://lnkd.in/gDbEuxtNSprosty Bag Announces Strategic Partnership with KCN CompaniesSprosty Bag Announces Strategic Partnership with KCN Companies
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Andrew Maff liked thisAndrew Maff liked thisWhat does it mean to build community via your brand? In the midst of an unparalleled global loneliness epidemic...?... It means EVERYTHING From Swift Campout to Swift Social Ride, Stoked Spoke Adventure Series and beyond, we love gathering our customer communities far and wide. If loneliness is an epidemic, then community is medicine. I'm asked time and again to help brands build community, and I'm SO flattered. Problem is, I'm currently over-employed here at Swift. So today I thought I'd just share the foundations of my skills and love for organizing and connecting humans. This is not a roadmap to brand/community building. It's a "Martina Operating Manual" but none-the-less, I hope you take something from it. 1. I want people to know they're seen. Plain and simple. It's what fills my soul. 2. I rebuke the idea that there is one way to be [insert QUEER, FEMININE, A CYCLIST, A PARENT, CREATIVE, ENTREPRENEURIAL Etc etc etc]. I'm not interested in industries, self appointed experts, or people in power who think that they determine and qualify who is a [cyclist], or what a real [adventure] is. I was just at EUROBIKE and trust me--that shit is not only pervasive, it's tired and boring. I'm here to build spaces where people are celebrated for where they're at. 3. I love platforming events where people of mixed skill levels and comfort come together and meet the entry level participants genuinely WHERE THEY ARE. We all started somewhere! I find that experienced people who want to share the hype with a newbie tend to be really fun to kick it with! Maybe that's the teacher in me. 4. Language matters! Swift Social Ride's slogan is Chill Pace | Fast Friends. It says everything. We're literally breaking down barriers over here at Swift Industries with these four simple things. https://lnkd.in/gHb7jV6m
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Andrew Maff liked thisAndrew Maff liked thisThis week has been incredibly difficult for many talented people across Meta. Behind every headline or layoff statistic are real humans — engineers, designers, recruiters, PMs, researchers, operators, and leaders who have poured years of energy, creativity, and care into building products used by billions. To everyone impacted: I’m thinking of you. These moments are heavy, frustrating, and deeply personal. But your value is not defined by a restructuring or a business decision. The talent coming out of Meta right now is extraordinary. If you were affected and are exploring what’s next, please reach out to me directly. I’d genuinely love to connect, learn about your background, and see how I can help through introductions, referrals, opportunities, or simply being a sounding board. And to my broader network: this is a moment where community matters. If your company is hiring, please post open roles in the comments or share opportunities with people who may be looking. Even one connection or repost can make a real difference for someone navigating a difficult week. Let’s help great people land in great places.
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Andrew Maff liked thisAndrew Maff liked thisBuilt in collaboration with active duty military personnel, the TayCo CombatX Brace is designed for environments where consistency matters. In a 6-week security forces training evaluation, a few outcomes stood out: ▪️ 0 reported ankle injuries in the braced group ▪️ 12% injury rate in the non-braced group ▪️ 100% training completion among those wearing the brace ▪️ 93% reported confidence in ankle stability ▪️ Low perceived restrictiveness during movement The takeaway is straightforward. Stability at the ankle supports mobility, confidence, and continuity in demanding conditions. For teams responsible for military outcomes, that translates to: ✔️ Fewer disruptions to training ✔️ Greater continuity across personnel ✔️ Reduced strain on resources over time This isn’t about adding another layer. It’s about introducing gear that holds up under load and works in real environments. 🔗 Full breakdown: https://bit.ly/4f1DLXF #Military #MilitaryGear #ActiveDuty #MilitaryTraining #TacticalGear
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Andrew Maff liked thisAndrew Maff liked thisI’m #hiring. Know anyone who might be interested?
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Andrew Maff liked thisAndrew Maff liked thisAnother banger review for the new MAINGEAR MG-1 Mk. II. Huge thanks to GameRant for the love. I'm so proud of my team for building the best gaming PCs in the world. Check it out: https://lnkd.in/eJ2GTE7z #MAINGEAR #GamingPC #PCGamingMAINGEAR MG-1 MK 2 Review: High-End Performance in a Cleaner, Smarter ChassisMAINGEAR MG-1 MK 2 Review: High-End Performance in a Cleaner, Smarter Chassis
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Andrew Maff liked thisAndrew Maff liked thisMost manufacturing companies struggle with excessive overhead cost. The problem is not simply that overhead costs are ~ 40% too high; it is that overhead is also invested in the wrong places, at the wrong layers, and for the wrong reasons. I am combining what I learned from inventing Lean Six Sigma, along with advances such as AI / LLM, to create a new philosophy I call Lean Overhead, driven by four purposes. *Maintain or expand capability *Reduce Complexity *Reduce variability *Synchronize flow Experience shows that aligning overhead to these four purposes changes the conversation from “where overhead was spent” to “how overhead can be reduced". This leads to eliminating the system root causes of overhead and can reduce these costs by up to 40%. Please comment using #LeanOverhead, if you would like to hear more.
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Andrew Maff liked thisAndrew Maff liked thisI was honored to be asked to be the commencement keynote speaker at the Sonoma State Global Wine Buiness MBA graduation this weekend. Congratulations to all the graduates!! In my remarks I found this snippet of wisdom from Robert Mondavi. This was published in 1989! History repeats itself . . . "At (my) Winery, we view wine as an integral part of our culture, heritage, and the gracious way of life. We believe wine is the temperate, civilized, sacred, romantic mealtime beverage recommended in the Bible. It is a liquid food that has been part of civilization for 8,000 years. Wine has been praised for centuries by statesmen, scholars, poets, and philosophers. It has been used as a religious sacrament, as the primary beverage of choice for food, and as a source of pleasure and diversion. Wine is the natural beverage for every celebration: the birth of a child, graduations, engagements, weddings, anniversaries, promotions, family gatherings, toasts between governments, and other festivities. There is a growing situation, however, which I believe is of great importance to all of us who enjoy wine-it is something that concerns me deeply. For the past five years, the neo-prohibitionists and anti-alcohol people have stated repeatedly that wine is a hazard and is dangerous to our way of life. This is not the truth--nowhere near the whole truth. These groups talk only of the abuse of wine-not its many benefits. When wine is drunk moderately and intelligently, it is part of gracious living." BE Gracious!
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