David Clutter

SDRs are the backbone of every sales engine—but outdated scripts, vague processes, and one-size-fits-all outreach leave even the best SDRs frustrated and prospects cold. If your SDRs aren't hitting quota, this blog explores what makes a winning SDR strategy—from precision targeting to hands-on enablement—and demonstrates how a modern, growing playbook can open motivation, pipeline growth, and increased revenue. Check out: https://lnkd.in/gJgJG6QP #SDR #SalesDevelopment #SalesLeadership #PipelineGrowth #B2BSales #SalesPlaybook #BeyondCodes #SalesStrategy #ModernSelling

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Paramount and iSpot have co-developed a new product, called Outcomes at Scale, that represents a first: automated attribution reporting across linear and CTV video advertising. Fully integrated and first to market with this product, it’s another example of how Paramount is making TV more measurable and actionable. https://lnkd.in/edPpqKxM

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Season 2 of “Here’s the deal…” is here, and we’re kicking it off with LiveRamp CEO Scott Howe breaking down how smart marketing strategies help companies win no matter the state of the economy. Watch to learn why clean rooms are the not-so-secret weapon for smart marketers, and how they can help you figure out what’s working, what’s not, and what to do next.

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𝙒𝙞𝙡𝙡 𝙧𝙚𝙩𝙖𝙞𝙡 𝙢𝙚𝙙𝙞𝙖 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝙩𝙤 𝙜𝙧𝙤𝙬 𝙞𝙣 2025? Nearly two-thirds of marketers increased their investments in #retailmedia in 2024, despite measurement concerns. If retail media networks want to be successful in 2025, they need to stop thinking like #retailers and more like publishers, advised Forrester recently. Access to first-party #data isn’t going to be enough for marketers in a crowded retailmedia space. If retailers want their #media networks to remain appealing, they need to improve ease of use, increase on-site advertisements and enable in-store measurement. Are there other areas of improvement necessary in retail media advertising? keen to hear your thoughts ... #advertising #mediastrategy

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As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning

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Excited to announce our direct integration and partnership with Stack Adapt DSP to make Infolinks Curated Propriety Placement inventory accessible to StackAdapt advertisers. “Partnering with Infolinks gives our advertisers a unique edge,” said Gregory Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers.” Read our press release: https://lnkd.in/euKEWUSC

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Practice makes perfect, but most sellers only get real practice talking to buyers during live calls. That's risky and inefficient. Watch this clip to see how AI role play lets your sellers practice critical conversations safely and repeatedly.

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Just back from a buzzing LeadsCon in Vegas, where Zachary Saltus & I co-presented on "Building Durable Teams For The Future of Lead Gen". We tackled the current trends of consumer switching, increasingly non-linear customer journeys, and the rapid rise of AI. Organizations need to adapt by having entrepreneurial, collaborative teams that include: * "Experience Sculptors": Masters of UX, design, and customer psychology to personalize interactions * "Funnel Shepherds": Experts in navigating the complex multi-touch journey through smart media activation and attribution * "Algorithm Whisperers": Specialists leveraging AI, data warehousing, and APIs to unlock insights and automation Overall, we emphasized that underpinning these roles must be core principles of adaptability, cross-functional collaboration, storytelling; all with a clear bias to action tied to bottom-line results that builds resilient teams capable of thriving despite market volatility. #leadscon #leadgen #marketing

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