Tyler K. Webster

Super excited to announce this expanded partnership between Instacart and The Trade Desk!  Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr

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Paramount and iSpot have co-developed a new product, called Outcomes at Scale, that represents a first: automated attribution reporting across linear and CTV video advertising. Fully integrated and first to market with this product, it’s another example of how Paramount is making TV more measurable and actionable. https://lnkd.in/edPpqKxM

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🚨 📺 👏 Nielsen’s latest Gauge report shows The Roku Channel breaking away as the clear leader in ad-supported streaming with 2.2% of TOTAL TV TIME – and this during a month dominated by the Oscars and March Madness.    It’s clear that consumer attention is shifting decisively to ad-supported streaming experiences. Here at Roku, we’re dedicated to serving up our viewers’ favorite TV, movies and sports – and to giving our advertisers seamless ad experiences that perform.  https://lnkd.in/euXR-B_F

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Breaking news: Nielsen Marketing Cloud data is now available in LiveRamp's Data Marketplace. This expansion further improves data accessibility industry-wide, allowing seamless integration of Nielsen's insights to drive strategic advertising and programming decisions. Learn more here: https://bit.ly/4iAf9nf

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✅🖥️ AdExchanger (4/23): “On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a single unified product. After a year or so in development, the combined SpringServe platform is about to go into another round of beta testing with Magnite clients and will be available for general audiences in early to midsummer. So far, those early clients include heavy CTV hitters like Disney Advertising, Roku, Paramount, Warner Bros. Discovery, LG Ad Solutions and Samsung. Fusing these two layers of Magnite’s business into a single entity will help to create a “more efficient supply chain for CTV buyers and advertisers alike,” said Magnite. Magnite Streaming, its CTV SPP, was itself built from a combination of technology from the company’s previous Magnite CTV and SpotX offerings and was announced in early 2023 as a CTV and OTT monetization platform. Meanwhile, SpringServe’s ad server tech was a “transformational acquisition” for Magnite back in 2021. Some of the potential benefits of consolidation are fairly straightforward – after all, logging into one platform inherently involves fewer steps than logging into two platforms.” ⬇️ #streaming #ctv #ott #dsp #ssp #avod #fast https://lnkd.in/eME_RwAY

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#Walmart is stepping confidently into the TV advertising arena, presenting a powerful new opportunity for marketers. Since closing its $2.3 billion acquisition of #Vizio in December, Walmart has begun testing the integration of its robust shopper data with Vizio’s smart TV platform—and showing promise. For advertisers, the pairing of America’s largest retailer with a leading smart TV manufacturer signals a bold new frontier for precision targeting and performance at scale. The potential to reach audiences in the living room, backed by real-world purchase behavior, is quickly turning heads across the industry. #AVOD #SVOD #CTV #videostreaming #newfront

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I wrote a piece for AdExchanger on one of the biggest gaps in CTV advertising today: the lack of real-time, outcome-based optimization. While social platforms have mastered the art of using conversion data to drive performance, CTV is still playing catch-up. In this article, I explore how a Conversion API for CTV could unlock a new era of efficiency, transparency, and full-funnel results for streaming media. Would love your thoughts — read it here 👉 https://lnkd.in/gtNB-ifB #CTV #Programmatic #AdTech #AdvertisingInnovation #IAB #StreamingAds #DataDrivenMarketing

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Snapchat is consumers’ #2 most preferred platform across the globe - per Kantar's latest Media Reaction report. Why? Because people see Snapchat ads as fun, entertaining, and less intrusive. This is a huge opportunity for advertisers to reach consumers where and when they actually want to engage. Learn more: https://lnkd.in/ekV-9-qa

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