Daniel Enson

https://lnkd.in/ewfB4YDt Anyone concerned about fraud in market research should read this article by Tina Launey in the recent Quirk's Media. Fraudulent respondents are using AI in online qualitative research. The article lists several tips to combat this fraud. Another tip I will add, is to check the source of the sample. We at Rare Patient Voice recruit many patients in person at events such as disease conferences, so we know they are real patients.

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𝐒𝐢𝐱 𝐨𝐟 𝐭𝐡𝐞 10 𝐌𝐅𝐏 𝐃𝐫𝐮𝐠𝐬 𝐀𝐫𝐞 𝐂𝐮𝐭𝐭𝐢𝐧𝐠 𝐋𝐢𝐬𝐭 𝐏𝐫𝐢𝐜𝐞𝐬 𝐢𝐧 2026 📉 New analysis from 46brooklyn Research shows that manufacturers are making substantial list price cuts—42% to 75%—on six drugs subject to Medicare’s Maximum Fair Prices (MFPs) under the Inflation Reduction Act. These moves are clearly aimed at closing the gap between list and MFPs, per my December article (https://drugch.nl/4a6KtJ0). This is more evidence that the gross-to-net bubble is deflating and that the industry is entering the Net Pricing Drug Channel (NPDC) era—where net prices, not list prices, drive access, economics, and competitive strategy. Resetting the relationship between list and net prices will make prescription drugs more affordable for patients, while triggering significant shifts in the business models of pharmacies, wholesalers, PBMs, and manufacturers. Source: https://drugch.nl/4pQUXAM

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𝐘𝐮𝐩, 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐳𝐞𝐝 𝐆𝐞𝐧𝐞𝐫𝐢𝐜𝐬 𝐋𝐨𝐰𝐞𝐫 𝐏𝐫𝐢𝐜𝐞𝐬 New Health Affairs study confirms: When an authorized generic (#AG) competes with a first-to-file ANDA generic, NADAC prices drop by 𝐮𝐩 𝐭𝐨 18% during the 180-day exclusivity period. AGs have strong pro-competitive effect—consistent with an older FTC study. Full study 👉 https://drugch.nl/4ndhDv5

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Survey open ends can be an extremely useful tool for researchers looking to gain a deeper understanding behind consumer motivations. To improve the quality of open-end responses, the experts in survey design best practices at Profiles by Kantar found that employing a word limit resulted in a more thoughtful response compared to the unrestricted group. Read more about how an empathetic survey method results in higher quality data in our latest report: https://lnkd.in/euf3UA2V #marketresearch #surveydesign #empatheticsurvey #researchdesign #openend

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Will rising ACA premiums lead to more Direct Patient Contracting? Deft Research will soon publish its 2025 Individual and Family Plan Digital Tools Study. The main purpose of the report is to examine what ACA consumers need when it comes to digital shopping, what constitutes a great portal experience, how members want to receive healthcare digitally, and how they utilize health apps like Hims and Hers outside of their coverage. One small portion of the report that also examines how ACA members access healthcare outside of their plan specifically looks into the growing potential of Direct Patient Contracting (DPC). For years, providers have sold subscription-like services to patients who want more time with their provider, extra access to their provider, or just any sort of access when the doctor they want to see is not in their network—or any network for that matter. Originally, these services were reserved for consumers with significant financial means as these “country club” subscriptions generally ran in the thousands-of-dollars-a-year range. However, there are newer, more economical models that can be as reasonable as $50 a month. And with ACA premiums set to potentially jump 20%-- or much, much more if the Advance Premium Tax Credits are not renewed—one has to wonder if ICHRA and non-ICHRA consumers who are not well-subsidized (or not subsidized at all)—will potentially opt for leaner ACA coverage to save on those higher premiums but then enhance their middling access through a reasonably priced DPC arrangement. According to the slide below from the Individual and Family Plan Digital Tools Study, members who have experience with DPC and are currently ACA members indicate two-to-one that access through DPC is easier, and they are also more likely to indicate that the DPC experience is better than what they currently have through the ACA. Much still has to be settled regarding 2026 ACA costs, but should costs balloon, one has to wonder if that will be a significant jolt for DPC. Between expected premium pressures and the fact that ICHRA contributions and HSA dollars can now be used for DPC subscription services, the arrow is pointing up for DPC in the near term. Deft Research has been providing market research services and insights for the senior and commercial health insurance markets for the last 20 years in an effort to help our clients drive better business decisions.

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My review of Thomas Zoëga Ramsøy's 2024 book, How to Make People Buy, appears in the latest issue of QRCA Views. Ramsøy discusses extensively the importance of attention in advertising. Attention is critical, but he argues that it must be channeled properly for an ad to work. He illustrates several examples of ads that were visually stunning, won bookshelves full of awards, and generated all kinds of media attention but ultimately had little market impact because the brand played no clear role in the ad's story. He also offers a number of very practical tips that creatives and clients should attend to when developing and assessing potential ads. I did disagree with his critique of metaphor in advertising. My perspective is that most successful ads use metaphor in some way. Don't avoid using metaphors; avoid using confusing metaphors. (But the differing opinions are part of the fun of reading a book like this!) TL;DR: Excellent book. If you work in marketing or market research, you should add it to your reading list. https://lnkd.in/gnPbY4R5 #marketresearch #mrx #bookreviews #marketing

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Over the past 20+ years as a market researcher, I’ve witnessed how technology has revolutionized our ability to uncover deep consumer and customer truths—but often qualitative research goes underappreciated. It’s not just about collecting quotes or video snippets; it’s about understanding the why behind behaviors. By leveraging qualitative couple with quantitative research delivers powerful, actionable insights that drive smarter business decisions. I wrote the recent blog article, "The Evolution of Qualitative Research in Market Research," which dives into how platforms like EthOS are reshaping the qualitative and hybrid research landscape. Real-time video capture, AI-driven moderation and analysis, and hybrid methodologies enable us to scale efforts while preserving and exploring depth. It’s a game-changer for businesses looking to move beyond surface-level data and unlock meaningful consumer and customer insights. https://lnkd.in/dev9A-wX #ovationmr #ethosapp #insights #qualitative #innovation #mrx #restech #marketresearch #AI

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🔍 5D reinforces its commitment to qualitative research Strategic consulting firm 5D expands its qualitative research and brand strategy division with the addition of Erryn Balzan as Senior Consultant, reporting to Melissa Gilson, Director of Brand & Qualitative Research. This move strengthens 5D's ability to understand the complexity of consumer behavior and generate strategic insights that impact brand decisions. 💡 Learn how 5D combines behavioral science, quantitative and qualitative analysis to deliver more human and effective solutions: https://lnkd.in/gDW2MRm9 #QualitativeResearch #BrandStrategy #ConsumerInsights #5D

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