Review of Ramsøy's "How to Make People Buy" in QRCA Views

Branded Newspapers are having a moment and we are here for it. We’re seeing a surge in requests for branded newspapers and it’s no surprise why. A branded newspaper isn’t just a piece of print, it’s a storytelling platform. It gives you space to: Share your brand’s values in a tangible, memorable way. Showcase projects, people, and partnerships with depth and authenticity. Create a keepsake that audiences actually want to hold onto. Repurpose content across digital channels for even greater reach. The content opportunities are insane from thought leadership features to behind-the-scenes stories, customer spotlights and community updates. And when you look at the cost per impression, the value for money in your marketing budget is undeniable. In a world of fleeting digital scrolls, a branded newspaper slows people down. It invites them to engage, reflect, and connect with your brand on a deeper level. ✨ Print is not dead. It’s evolving and it’s working harder than ever for brands who dare to use it. Video - From Gorgeous Retail Group hosting a media day for L'Oréal

Great creative ideas deserve great research. But when ad research is overly rigid or rushed, it stops being helpful, and starts getting in the way. Learn how to avoid the 3 most common pitfalls in advertising research 👇 https://lnkd.in/g_gtP62k

📖 Every small business has a story—but are you telling yours in a way that customers will remember? Discover how storytelling can transform your local advertising strategy and why it’s the missing piece in many small business marketing plans. https://lnkd.in/e6CPqP77

I almost wrote an ad that would’ve flopped. Not because the idea was bad, but because I forgot to ask myself three brutally simple questions. Every time my copy performs poorly, it’s never because of the product or the platform. It’s because I skipped these. Now I never start writing without running every line through this filter: 𝟭. 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝗻𝘆𝗼𝗻𝗲 𝗰𝗮𝗿𝗲? Because most ads talk about the brand, not to the buyer. Nobody cares about your innovative features or best-in-class solutions. They care about the relief or result your product brings to their life. 𝟮. 𝗪𝗵𝗮𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 𝗮𝗺 𝗜 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝘁𝗿𝗶𝗴𝗴𝗲𝗿? Good copy doesn’t just inform. It moves curiosity, FOMO, pride, and relief. If your reader doesn’t feel something, they’ll scroll. 𝟯. 𝗖𝗮𝗻 𝗜 𝘀𝗮𝘆 𝘁𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲𝗿? If it sounds smart, I rewrite it. Clever copy might impress marketers, but clarity is what converts strangers into buyers. That’s my 3 Question Rule. Simple, fast, and deadly effective. Every high-performing ad I have ever written passed all three. Every flop failed at least one. I keep this rule on my wall because the best copy is not written, it is felt. 𝗣.𝗦. Should I share how I come up with ad hooks that stop the scroll next?

Most brands lose the sale before the ad even starts. Not because the product is bad. Not because the copy is weak. But because the first 3 seconds didn’t make anyone stop. Those 3 seconds decide if people watch… or scroll. Think about it: You’re on your phone, scrolling fast. 🌀 A boring intro? You swipe. Something curious, funny, or relatable? You stop. That’s what your audience does every single time. 🧠 Here’s the truth: Your ad doesn’t compete with other brands. It competes with distraction. So your hook — the first few seconds — must punch through the noise. It needs to say: “Hey, this is about you.” 🔥 The best hooks do one of three things: 1️⃣ Show a problem — something your audience instantly relates to. 2️⃣ Trigger emotion — surprise, curiosity, or satisfaction. 3️⃣ Break patterns — something unexpected that makes people pause. 🎯 Example: ❌ “Introducing our new vacuum cleaner.” ✅ “Most vacuums can’t reach this spot — but watch this.” See the difference? One talks at you. The other pulls you in. 💡 Here’s the formula: First 3 seconds = Attention. Next 10 seconds = Proof. Last 5 seconds = Action. If you lose the first 3… you’ll never earn the rest. Takeaway: Stop starting your ads with intros. Start them with impact. Because the first 3 seconds aren’t just the start of your ad — they’re the start of your conversion. 💥 🎬 As you can see down below — this is one of our ads using that exact formula. The hook grabs attention fast, the body shows the proof, and the CTA seals the deal. 👉 If you are a European e-commerce company, message me and we will create custom creatives for the product you’re currently running and share the exact system we use to create winning ads and scale them across Europe—in a detailed PDF format, completely free.

One of the first things I do when auditing a brand? I read reviews. Lots of them. 50, 100, sometimes more. Why? Because your customers have already written your ad copy. They’ll tell you their pain points. They’ll tell you what made them buy. They’ll even tell you how they describe your product to their friends. Skip this step, and you’re guessing. Do it, and your ads stop sounding like ads, they sound like the customer.

One ad copy test made me $10K/month. Most eCom brands write one “safe” ad and pray it works. But ads are like poker hands, you only win if you play enough rounds. I was running Google Ads for a store stuck at break-even. Traffic was steady, but conversions were flat. Instead of launching new campaigns, I went deep on copy. I wrote 12 headline variations and 6 descriptions. Each version leaned into a different angle: → 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 → 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 → 𝗨𝗿𝗴𝗲𝗻𝗰𝘆-𝗯𝗮𝘀𝗲𝗱 𝗖𝗧𝗔𝘀 → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 𝗰𝗹𝗮𝗶𝗺𝘀 I rotated them through the same campaign, no budget increase. After 3 weeks, one headline crushed the rest: “𝗦𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝗫 → 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗼𝗽𝘁𝗶𝗼𝗻.” That single line flipped the campaign from $0 profit to $10K/month in profit. The big win wasn’t a new channel, bigger budget, or fancy funnel. It was words. If you’re testing ad copy: → 𝗟𝗮𝘂𝗻𝗰𝗵 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 5–10 𝘃𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝗼𝗻𝗰𝗲 → 𝗧𝗲𝘀𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗻𝗴𝗹𝗲𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗿𝗲𝘄𝗼𝗿𝗱𝗶𝗻𝗴 → 𝗞𝗶𝗹𝗹 𝗹𝗼𝘀𝗲𝗿𝘀 𝗳𝗮𝘀𝘁, 𝘀𝗰𝗮𝗹𝗲 𝘁𝗵𝗲 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 → 𝗞𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗼𝗽𝘆 𝗶𝗻 𝗿𝗼𝘁𝗮𝘁𝗶𝗼𝗻 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 Have you ever had one line of copy make the difference between flat sales and growth?

Your best ad copy is already written. It’s hiding in your customer’s words. Most business owners brainstorm ad ideas in a vacuum. The winners? They mine their reviews, testimonials, and even competitor feedback for gold. That’s where the real magic comes from: 💬 Real pain points 🔥 Real emotional triggers 📈 Real angles that buyers already respond to Not “clever” copy. But copy that feels like you read their mind. Because ads don’t win with creativity alone. They win with clarity + resonance. Here’s the formula: Collect customer language (reviews, DMs, call notes) Highlight the exact phrases they use to describe pain & results Turn those into hooks, headlines, and offers Test → refine → scale When your ads sound like your customer, they stop scrolling. When they stop scrolling, they start buying. --- Enjoy this? ♻️ Repost it to your network and follow Stefan Fernandez for more.

The one question I ask every client before running ads Everyone wants better ads. More clicks. More sales. More “results.” But before I touch a single campaign, I always ask one question: 👉 “If tomorrow, all your competitors had the same budget… why should someone choose you?” Silence. Every. Time. Because most businesses don’t have an ad problem — they have a clarity problem. You can’t outspend confusion. You can only out-position it. Once a brand answers that question clearly, everything else becomes easy: ✅ The copy writes itself. ✅ The visuals make sense. ✅ The offer actually converts. Ads don’t create demand — they amplify clarity. 🔥 Before you launch your next campaign, ask yourself: “Would my customer still choose me if price and ad spend were equal?” If the answer isn’t an instant yes… it’s time to fix your message before you boost your next post.

🔥 Stand Out or Stay Behind: Why Your Marketing Content Needs a Refresh In today’s fast-moving market, businesses that keep their catalogs, brochures, and profiles consistently updated stay ahead. Outdated visuals or messaging can make even strong brands look stagnant, while fresh, well-designed materials build trust, attract attention, and clearly communicate your value to clients. An engaging catalog or brochure isn’t just about design. It’s a powerful sales tool that positions your brand above competitors and helps your audience feel the confidence to choose you. ✨ Ready to elevate your brand presentation? Let’s create marketing materials that sell your story as powerfully as your products. #BrandGrowth #MarketingStrategy #BusinessDevelopment #BrochureDesign #CatalogDesign #BrandIdentity #GulfMarket #MarketingSuccess