Brookie Scholl

Good news for AT&T customers. Today we're announcing a $23B investment to strengthen our 5G wireless capacity across the country, provide enhanced coverage, even greater reliability, and faster speeds. This move will enhance our customers’ wireless experience in virtually every market across the country. This puts AT&T at the forefront of enabling connectivity for emerging AI and IoT use cases, such as AI-native devices, autonomous vehicles, and advanced robotics. #ConnectingChangesEverything #AIready Full details here: https://lnkd.in/gsQSqRX9

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There’s a quiet retention risk happening inside corporate teams right now. In the past few months, I’ve had the fortunate time to reconnect with many former colleagues from Airbnb, Salesforce, FinancialForce and TriNet Zenefits and leaders in my Santa Clara University Leavey School of Business network. Here’s what I’ve been hearing. High-performing women are questioning whether corporate structures are built for long-term sustainability. Not because they lack ambition. Not because they don’t want to grow. But because the structure of work doesn’t always evolve with major life stages. From my years leading global revenue enablement where there was a huge focus in aligning onboarding, field execution, and cross-functional strategy, I learned that performance is rarely about talent alone. It’s about clarity, infrastructure, accountability, and aligned expectations. When strong leaders leave during caregiving years or other life transitions, companies don’t just lose a person. They lose knowledge, momentum, and future leadership bench. Replacing mid-to-senior talent can cost 1.5–2x salary. That’s a business issue. If we want to sustain top talent over decades, we have to think differently about career design, the same way we think about revenue enablement or org design. 👉 Leaders with talented women and working parents on your teams, I am curious what are you doing to make sure they stay engaged, continue growing, and help the business grow long-term? And if you’ve seen companies do this well, drop their names in the comments. I’d love to highlight models that are getting it right. Cheers.

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How do you transform a legacy giant into a platform for innovation? AT&T’s CTO Jeremy Legg gave us a glimpse this week. AT&T now has millions of subscribers running on its 5G standalone core, a milestone that unlocks advanced capabilities like network slicing, automation, and edge services. Just as important, the company has over 600 AI models in production, powering everything from trouble ticket resolution to spectral efficiency. What stood out to me: Strategic modernization: AT&T is “starving�� legacy tech debt while pushing investment into cloud-native, open RAN, and AI-driven infrastructure. AI for operations: By loading every trouble ticket into its generative/agentic AI systems, the company is moving toward code-writing and automated fixes, with human-in-the-loop oversight. Open ecosystem thinking: Using SDKs and RDKs to let partners plug into the network mirrors the hyperscaler playbook and signals a new era of monetization. This isn’t just about technology. It’s about organizational discipline, balancing short-term business pressures with long-term transformation, and re-skilling teams to work on “the new” instead of maintaining “the old.” For telecom leaders, the lesson is clear: AI + open architectures aren’t optional. They’re the foundation for competitiveness in 5G and beyond. How do you see operators balancing the urgency of today’s business demands with the need to re-platform for the future? #5G #AI #Telecom #FutureOfWork #NetworkTransformation

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According to Verizon's chief revenue officer, the company continues to gain ground against cable MVNOs like Comcast's Xfinity Mobile and Charter Communication's Spectrum Mobile. "I think they've peaked," Verizon's Frank Boulben said during an investor event Wednesday. Boulben, the chief revenue officer for Verizon's consumer business unit, said Verizon's customer "port ratios" have been improving against the mobile offerings from US cable providers. A "port ratio" is the number of mobile customers a wireless provider gains from its competitors through number porting (switching carriers while keeping the same phone number) compared to the number of customers it loses to competitors. The figure indicates a company's relative competitive strength against its rivals. "And now they are probably – even if they don't disclose it – starting to incur some churn," he said of the mobile offerings from cable providers. "That's how we can explain that the port ratios are starting to improve." MORE: https://lnkd.in/gjNXNb7q

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We're seeing a major push to reestablish American leadership in network infrastructure—driven by public investment, private innovation, and a growing emphasis on secure, domestic supply chains. This article explores where we are today, what's working, and what challenges remain. I would love to hear your thoughts—how do you see U.S. telecom manufacturing evolving over the next 5 years? https://lnkd.in/gAmY7TCj #5G #telecom #manufacturing RCR Wireless News

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Most people think you compete with giants. Smart companies figure out how to complement them. Everyone loves the David vs Goliath story.  Small startup takes on industry giant and wins through scrappy determination. That's Hollywood nonsense. The real world works differently. Verizon has infrastructure we could never build. Cell towers, fiber networks, regulatory relationships that took decades to establish. We have something they don't. Speed. While they're running ideas through committees and approval processes, we're already testing solutions in the field. While they're analyzing market research, we're talking directly to customers in rural communities. When a new technology becomes available, we can integrate it in weeks. They need months to navigate internal processes. When a customer has a problem, we can implement a fix the same day. They need to file tickets through multiple departments. The giants gave us the infrastructure to reach rural America. Being small lets us serve rural America the way it deserves to be served. Both sides win. But most importantly, rural customers win. Stop trying to beat the giants. Start figuring out what you can do that they can't.

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Network effects sustain the durable growth. But how do you spot and build them? At Decasonic, we’re focused on the predictive signals that lead to network effects. And yet ironically, with AI accelerating innovation speed, more network effects are possible. That’s why my colleague Abdul and I teamed up to publish our latest piece: "Predictive Signals for Network Effects." This blog is not about what already happened. It’s about what’s about to happen. In the post, we break down how to: - Move beyond vanity metrics and narrative spikes - Analyze lagging, present, and predictive indicators - Assess narrative strength, product-market fit, and execution velocity through the lens of network formation We also unpack how these signals evolve from onset, to reinforcement, to the flywheel moment where true defensibility is built. The best founders bring the non consensus to consensus. The best investors underwrite conviction before it’s obvious.

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What won’t change matters just as much as what will! Jeff Bezos once said: “Don’t ask what will change in the next 10 years—ask what won’t.” That mindset deeply shaped my thinking during my time at #Amazon. While we chase innovation and adapt to change, it’s the unchanging expectations—like speed, trust, and value—that should ground us. But here’s the balance: embrace change boldly, as long as it serves what customers will always care about. Here are 3 timeless + timely tips: 1️⃣ Deliver Consistently – Trust is earned by showing up reliably, every time. 2️⃣ Evolve With Purpose – Innovate, but stay anchored in what matters most to your customers. 3️⃣ Respect Time & Attention – Whether through speed or simplicity, this never stops mattering. And even as #AI reshapes how we operate, it’s still the timeless needs—speed, trust, value—that will separate brands that thrive from those that fade. What’s one customer truth you think will never change? 👇 #Leadership #Business #Strategy #Innovation #Culture

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