“I was privileged to be a part of Brian's Leadership Team when he led the Match/Public Label organization. Brian leads with understanding first. He always ensures that he listens to each team member's point of view before moving to a final outcome. Brian's leadership style enabled a diverse and unique group of individuals, to find a common ground and launch two new agency models and value propositions during the pandemic. By respecting each individual's contribution and unique talent, Brian was able to gain consensus and lead the introduction of a dynamic new vision for each agency. Brian is a true believer in people - a supporter of their talents, their contributions and their ambitions.”
About
Human being. Dedicated father and husband. Loyal and passionate friend, student and…
Experience & Education
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Hearthstone Venture Group
View Brian’s full experience
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Publications
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Why Amazon is set to change advertising as we know it
DigiDay
See publicationWhen it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving people to make purchases — and the one best positioned to target those ads.
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Brand Drivers in QSR: All About the Experience
Restaurant News
See publicationA new report by Catapult Marketing finds the experience-driven marketplace includes consumer selection of where to dine out. By using proprietary research methods to uncover the drivers of brand preference in the quick-service (QSR) and fast-casual restaurant industry, Catapult’s “Unmasking The Drivers of Brand Preference in QSR” sheds light on a variety of experiential factors that are likely to determine the winners in the category.
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'Fulfilled By Amazon' Doesn't Have To Be A Brand Killer
MediaPost
See publicationet’s start with the obvious: owning and managing a brand is a harder proposition than ever before. Gone are the days of controlling a brand’s image and reputation through owned properties like traditional advertising, packaging and websites. Instead, in today’s world, customers (and non-customers) control your brand’s image and reputation. That’s because 21st-century shoppers look to their peers, and third-parties, for a more “trusted” endorsement, rather than a brand’s owned properties. To get…
et’s start with the obvious: owning and managing a brand is a harder proposition than ever before. Gone are the days of controlling a brand’s image and reputation through owned properties like traditional advertising, packaging and websites. Instead, in today’s world, customers (and non-customers) control your brand’s image and reputation. That’s because 21st-century shoppers look to their peers, and third-parties, for a more “trusted” endorsement, rather than a brand’s owned properties. To get there, they turn most often to online marketplaces, and Amazon is their marketplace of choice....
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2017 Who's Who in Shopper Marketing
Shopper Marketing Magazine
See publicationFeature Article: Catapult's Executive Vice President, Sr. Group Director and Head of Digital Integration isn't afraid to fail, approaches everything as a puzzle to solve, and isn't afraid of being pushed out of his comfort zone
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EQ is Paramount to Agency Success
Advertising Week, Huffington Post
See publicationnyone who has experienced a level of sustainable success within an advertising agency has more than likely identified one simple, humbling truth: In an agency, everyone is as smart as you are. More to the point, they probably smarter than you are about things that are outside your training. In an environment filled with entreprenurial thinkers and Type A personalities, it takes a different approach to truly make a difference.
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A Brave New World. Only companies willing to take decisive action will survive
Advertising Age
See publicationIn business, the dichotomy between winners and losers is growing starker each year. Fortune 500 companies in the retail and consumer packaged goods industries—once the bedrock of the marketplace—are hemorrhaging customers and sales, unable to keep pace with the rapid changes in the way consumers shop and conduct their lives. Meanwhile, a cadre of "new" blue chips—Apple, Alphabet, Facebook, Alibaba, Amazon—and a host of smaller insurgents including Tesla, Uber, Lyft and Airbnb continue to grow…
In business, the dichotomy between winners and losers is growing starker each year. Fortune 500 companies in the retail and consumer packaged goods industries—once the bedrock of the marketplace—are hemorrhaging customers and sales, unable to keep pace with the rapid changes in the way consumers shop and conduct their lives. Meanwhile, a cadre of "new" blue chips—Apple, Alphabet, Facebook, Alibaba, Amazon—and a host of smaller insurgents including Tesla, Uber, Lyft and Airbnb continue to grow like gangbusters. All of these companies have reimagined a business model that should remain relevant for years, thanks to their ability to consistently deliver a better customer experience.
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How Amazon Go will transform the grocery experience
Retail Dive
See publicationIt’s no secret that one of people’s least favorite parts of the grocery shopping experience is waiting in long checkout lines. And despite advancements in automated technology to make the checkout experience faster and easier, it’s still often cited as the No. 1 reason people dread going to a store.
More in link -
CPG Ecommerce in the US: Expectations and Strategies for Growth
eMarketer Report
See publicationEcommerce represents a small percentage of overall packaged food and household goods sales, but brands are striving for growth beyond brick-and-mortar retailers. While ecommerce in the consumer packaged goods (CPG) sector is expected to grow—and in some categories expand by double digits—the actual dollars spent in the channel are still small. It is estimated that just 1% to 2% of CPG sales are made digitally.
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From Brand to Buy: Build Everything Around the Customer’s Experience
Ad Week
See publicationAs far back as I can recall, we, as marketers, have been searching for the right model to illustrate how consumers go through the process of making a purchase decision. The more we learn about shopping pathways and processes and define why consumers buy the things they do, the closer these ideas come to depicting reality.
Organizations
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UCONN -Business Connections and Learning Community
Alumni Mentor
- PresentAs part of the BCLC community, work with UCONN business students to help navigate and prepare for a career in the field of business
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Path to Purchase Institute
Distinguished Faculty Member
-Appointed "Distinguished Faculty Member" by the Path to Purchase Institute, a recognition for thought leaders who have advanced the effective practice of shopper marketing through a continuous track of highly-rated speaking engagements at P2PI events. There are currently only 11 recognized with this distinction in the country.
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Bethel Baseball Association
Youth Coach, Rookie League Commissioner, Head of the Travel Coach Selection Committee
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Center of Ecommerce Excellence (CEE)
Board of Directors
The Center for Ecommerce Excellence was founded to be a catalyst for global learnings, collaboration and best-practice development for the consumer goods ecommerce industry to drive sustainable growth. Members enjoy access to our insights portal featuring proprietary research, the latest industry trends and best practices and opportunities to interact with other industry professionals across the ecommerce ecosystem through conferences, webinars, share groups and steering committees.
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Husky Mentor Network
Mentor
Provide Career Advice & Guidance for graduating seniors from UCONN as they are embarking on their careers
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Promotion Marketing Association (PMA)
Planning Committee
Assist the planning of the first and second annual PMA Digital Shopper Marketing Summit
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