Dallas-Fort Worth Metroplex
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About

I’m an accomplished, multi-faceted executive with extensive global experience in…

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Activity

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Experience & Education

  • Benton McTaggart Coaching

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Licenses & Certifications

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Volunteer Experience

  • Staff Volunteer

    Digicel Foundation

    - 2 years 5 months

    Education

    Worked on several Digicel Foundation projects geared at empowerment through Information Communication Technologies. This involved helping to train teachers in newly-built enrichment centers to use special technologies to increase literacy rates in many primary schools across Jamaica.

  • University of the West Indies Graphic

    Student Mentor

    University of the West Indies

    - 1 year 8 months

    Children

    While living on the Preston Hall at the University of West Indies, Mona campus participated in the weekly Hope Valley mentorship programme to help state care students with matters related to public etiquette, public speaking, reading, career planning as well as other social activities such as fundraising, personal hygiene, etc.

  • LIME Graphic

    Substitute Teacher

    LIME

    - Present 14 years

    Education

    Acted as a substitute teacher to assist students with reading in the 2012 Read Across Jamaica project. Particularly took charge of literacy class for the date at the Denham Town Primary School.

Publications

  • Digicel Foundation 2008-2009 Annual Report

    Digicel Foundation

    The Digicel Foundation annual report captures the non-profit entities social investment in education, sports, health and cultural initiatives to continue to build the communities that Digicel operate in. I lead the drafting and development of corporate messages for both the Chairman & Executive Director of the Digicel Foundation as well as the story line and photos for different projects. Directed PR agency as necessary to develop layout and structure for report.

    Other authors
    • Eleen Rankine
    See publication

Projects

  • Brand Management - Distribution strategies | Data Analytics, Forecasting, Brand Strategy, Distributions |

    Analyzed scanner data of eight US states to identify key growth opportunities via distribution for a Mexican beer company named Pacifico. Developed a concise and persuasive selling story for sales team to deliver to retailers.

    Other creators

  • Coffee Connection Digital Marketing Strategy | Social Media, SEO, Brand Strategy |

    - Present

    Conducted in depth market research to evaluate Coffee Connections presence online in areas of SEO, Customer loyalty programme, engagement and relative strengths of major competitors. Jointly developed two-fold digital marketing strategy to boost offline sales and invigorate the brand's identity online.

    Other creators
    See project

  • LIME Christmas 2012 | Employee Branding, Brand Strategy, Campaign Management |

    Led the regional internal communications for the Christmas 2012 project "Merry Moments", which focused on Loyalty, Acquisition and Branding. Key to that was the Employee Referral Program that was implemented.
    http://bvinews.com/bvi/lime-brings-merry-moments-christmas-to-customers/

  • LIME Rebranding | Employee Branding, Brand Strategy, Communications, Promotions |

    Developed plan for internal rebranding project "Value Every Moment"

    Other creators
    See project

  • MY BRANDS - Product Marketing Analyst

    -

    • Forecast market potential and sales trends for 30 unique hard-to-find products. Performed Regression analysis on past sales and inventory data and projected demand for 30 products for next three quarters.
    • Developed recommendations based on demand, inventory forecasting and coupon efficacy analysis.
    • Performed Perceptual Map analysis to identify target customer segments, brand perceptions and to compare with competitors performance.
    • Developed operational and marketing strategies…

    • Forecast market potential and sales trends for 30 unique hard-to-find products. Performed Regression analysis on past sales and inventory data and projected demand for 30 products for next three quarters.
    • Developed recommendations based on demand, inventory forecasting and coupon efficacy analysis.
    • Performed Perceptual Map analysis to identify target customer segments, brand perceptions and to compare with competitors performance.
    • Developed operational and marketing strategies for the products based on the market trend forecast and conjoint analysis. Used SPSS statistics tool to perform product and customer segmentation and market research analysis.

    Other creators

Honors & Awards

  • MVP - Marketing

    Digicel

    Recognized twice by the Digicel HR and marketing teams for outstanding contribution of creative ideas for PR and social media to the marketing team. Selected from a complement of 25+ marketers.

  • Merit Scholarship Recipient

    University of Rochester

Languages

  • Spanish

    -

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