Andy Holloway

The sports betting industry in the Midwest is experiencing significant growth, with Missouri positioned as a key player. This analysis from Vegas Aces discusses the state's proactive approach to legalized sports wagering, its economic benefits, and future growth opportunities. A must-read for professionals in the gaming and sports industries. https://lnkd.in/g65uDASy #SportsBettingIndustry #Gaming #MidwestBusiness #SportsLaw

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Your Quality Score isn’t just a “nice-to-have” It’s a cost control weapon Example: Raising Quality Score from 6 → 9 can cut CPCs by 30–50% without touching bids How? - Match headlines to query exactly - Improve LP load speed + relevance - Remove low-CTR ads from rotation - Tighten ad group theming A high QS is compound interest - you’ll pay less for the same clicks forever as long as you keep it high

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“Online sports betting operators have struggled to find a path into California. And if a path doesn’t emerge, prediction markets will become increasingly appealing, especially if DraftKings and FanDuel feel like they’re losing ground to Kalshi and Polymarket,” Chris Grove, told The Post. I offered those and a few other thoughts on the California conundrum facing OSB operators to Erich Richter at the New York Post. Link in the comments.

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The Hudl Instat x Hudl Sportscode integration is here. Ice Hockey analysts can now pull full game video and aligned data from Instat directly into Sportscode utilizing the Competition Database. This update bridges the gap between your source data and your analysis engine, allowing for a seamless transition from the game library to your timeline. Available now in the Hudl Sportscode app.

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An operator asks for something custom? How daring of them. Some platforms treat that like a crime. As if every GEO, every flow, and every player behaves the same. Providers stick to templates, roadmaps, and what usually works. But the “usual” stops working after the first million in GGR. If your numbers have been hovering between $500K and $1M for a few months, something’s off. Plateaus aren’t stable in iGaming; they slowly slide. Engagement dips. Bonuses underperform. CRM flows go stale. And the provider says, “It works for others,” then moves on. That’s not how you scale. The front end should be unique for every project. Casino setup, CRM flows, bonus campaigns, even sportsbook margins — all of it should flex. It does at GR8 Tech. Not for the sake of style. But to move past the plateau. Turns out “one template fits all” fits no one after millions of GGR. #GR8Tech #sportsbook #igamingplatform #bettingprovider

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A few companies executing buy > build in sports right now: ❼ Hudl ❻ Catapult ❺ Sportradar ❹ Teamworks ❸ Sony Sports ❷ Fastbreak AI ❶ Genius Sports Why it works well in sports specifically: – Customers hate switching core systems – Distribution is harder than building product – Trust + incumbency compound faster than features – Adoption beats innovation in most buying decisions 𝐓𝐡𝐞 𝐁𝟐𝐁 𝐬𝐩𝐨𝐫𝐭𝐬 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐨𝐟𝐭𝐞𝐧 𝐫𝐞𝐰𝐚𝐫𝐝𝐬 𝐚𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐢𝐨𝐧, 𝐧𝐨𝐭 𝐩𝐞𝐫𝐟𝐞𝐜𝐭𝐢𝐨𝐧.

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The dealer literally moved the shoe away from the scanner and pretended to deal blackjack rounds. The cards were away from the scanner. Nothing was scanned. The dealer then saw the card values → scanned them in a preferred order, giving one player a perfect bonus on a blackjack side bet. Our Fraud BO detected it and flagged an account before withdrawal. But one thing deeply frustrates me… We try to prevent everything. We even build shoes with locked scanners… shoes that physically can’t be moved (basically, chained to the table). But it affects regular players. And I’ve always believed fraud prevention shouldn't affect normal players. We shouldn’t overdo it. And operators could easily reduce collusion: If someone registers 5 minutes ago, deposits $5,000 and suddenly wins $200,000, just put the payout “on hold”. Go ask the provider. And we now have information the people organizing hit-and-run cases are running a real business. They know their target providers, run trainings, infiltrate dealers into companies. The dealer passes a two-week training period. Their plan isn’t work, but collusion. — — — If you’re a provider or operator and want advice on a winning player or suspicious activity, message me. Free of charge, we consulted 2 providers during SiGMA.

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The best youth sports directors don’t start with spreadsheets. They start with service. Here’s what the great ones all have in common: They genuinely care about their players. They pour into their community. They’re passionate about the people they serve. That’s the foundation. Without it, no business plan can save you. But here’s the trap most directors fall into: They lead with passion, but ignore the business. And that’s how great programs collapse. The top leaders understand this balance: ✅ Lead with a heart of service. ✅ Build systems that make the program sustainable. ✅ Prepare the next generation of leaders so the mission outlives their tenure. Because the real measure of a director isn’t how many kids they coach today. It’s whether the program thrives long after they’ve moved on. Service first. Business second. Legacy always. — 👇 Stay ahead of the $50B youth sports disruption. The Youth Sports Investor newsletter drops 1x/week with sharp takes on where the industry’s heading, who’s deploying capital, and how we’re reshaping the market from the inside out. Subscribe here: https://lnkd.in/erUZ8YbH

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Wishlists are becoming the new vanity metric. It’s not that they don’t matter, but they don’t explain why players care. And it’s rough whenever I see teams fixate on wishlists as the end goal (sometimes almost to obsession), missing the reason behind it. So when growth stalls, they start asking: • “Should we run more ads?” • “Do we need better screenshots?” • “Maybe a new trailer will fix it?” • “Will this event get us more?” But here’s the problem: those questions assume more exposure is the solution. In reality, exposure only works when the foundation is right. Here’s what actually drives wishlists: • Clear value proposition → Players instantly know why this game matters to them • Emotional connection → It speaks to a need they feel, not just features on a page • Authentic communication → You’re talking to people, not demographics The real work isn’t chasing a number. That’s a result. It’s understanding the deeper why behind someone choosing your game over every other one fighting for their attention. When you get that right, the wishlists follow naturally. Stop chasing the signal. Start serving the person.

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In sports partnerships, overselling never pays off. What separates the right agent? Honesty and transparency. Set clear expectations. Deliver what you promise. Build trust. Relationships last longer than any flashy pitch ever will. The long game always wins. #SportsMarketing #Sponsorships #BrandPartnerships #Integrity #LongTermSuccess

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🚨 🏈 Revenue Sharing & The Transfer Portal: A New Financial Game College football's transfer portal just got a money upgrade. With revenue sharing entering the playbook, players won't just move schools for playing time-- they'll move for pay structure. Here's how the game changes: 💰 Schools with higher athletic revenue can offer larger revenue-sharing payouts. 📊 Players will start comparing financial packages, just like NIL deals. 🏦 The portal becomes a mix of free agency and financial planning--where athletes evaluate opportunity, exposure, and income potential. This shift means football players need to think like pros: ➡️ Evaluate the total value of the transfer-- not just the number on the field ➡️ Understand taxes, long-term earning potential, and your money buckets. Because in the new college football economy. the best move isn't always the biggest paycheck-- it's the one that builds your financial future. #StudentAthleteFinance #RevenueSharing #CollegeFootball #PlayForTheFuture #FinancialLiteracy #FinancialEducation #MoneyMoves #LearnMoney #SpeakMoney #FinancialEmpowerment #MoneyVehicleMovement #MoneyForBeginners #BusinessAthlete #FinancialPlaybook #MoneyPlaybook

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