Alan Hart

Advising leading companies on marketing strategy, customer strategy, and innovation.

Advising leading companies on marketing strategy, customer strategy, and innovation.

Founding member of Club CMO, formerly known as Club CMO. Was a member of The CMO Club since ~2010.

Companies and individuals I have advised:
The CMO Club, CMO Huddles, Keith Ferrazzi and Ferrazzi Greenlight, Cal Fussman, Dr. Augustine Fou (Ad Fraud research/audits), New Mind Education, Duke School, Uncompany, Ayzenberg, AList, Chartwell Advisory Group, Palo Alto Networks, Yard Agency, Salesstrong, Share Your Genius, Wellthly, and Eastman Chemical.

I created Avid to unleashing potential companies and teams. I provide interim marketing executive leadership, marketing consulting, and… Show more

Companies and individuals I have advised:
The CMO Club, CMO Huddles, Keith Ferrazzi and Ferrazzi Greenlight, Cal Fussman, Dr. Augustine Fou (Ad Fraud research/audits), New Mind Education, Duke School, Uncompany, Ayzenberg, AList, Chartwell Advisory Group, Palo Alto Networks, Yard Agency, Salesstrong, Share Your Genius, Wellthly, and Eastman Chemical.

I created Avid to unleashing potential companies and teams. I provide interim marketing executive leadership, marketing consulting, and advisory services to companies and boards looking to drive growth. Show less

Marketing Today podcast that goes behind the scenes with the world's best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround? Where is marketing going in the future? Learn from the stories of these great leaders and how you can unleash your potential. Marketing Today has been featured on CMO.com, C-Suite Radio, C-Suite Network, Inc.com, A-List, MediaPost, and The CMO Club.

On iTunes @… Show more

Marketing Today podcast that goes behind the scenes with the world's best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround? Where is marketing going in the future? Learn from the stories of these great leaders and how you can unleash your potential. Marketing Today has been featured on CMO.com, C-Suite Radio, C-Suite Network, Inc.com, A-List, MediaPost, and The CMO Club.

On iTunes @ http://apple.co/2dbdAhV
On Spotify @ http://spoti.fi/2mCUGnC
On Google Podcasts @ http://bit.ly/2Vq3m3C
On Stitcher @ http://bit.ly/2e8stUC
On TuneIn @ http://bit.ly/2dqVSon
On Google Play @ http://bit.ly/2e0wTgT
On iHeart Radio @ http://bit.ly/2ENitIU

Also on Facebook - https://www.facebook.com/themktgtoday/
and YouTube - https://www.youtube.com/channel/UCCuwecL_yjtVmC1o2qi-qog

I speak on the following topics :
- the future of marketing,
- branding in a fragmented media landscape,
- next-generation marketing talent,
- failures of digital marketing and how to avoid them,
- top marketing trends for CMOs,
- experience: the new economy and how to compete,
- innovation: from products and services to business models. Show less

Lead the growing Enterprise Brand Insights Team. In close partnership with key marketing partners (e.g., Brand Strategy, Advertising, Media, LOB Marketing Teams, etc.), this insights group is responsible for research inclusive of Brand Health Tracking, Mass Media Creative Testing, the Tech/Digital LOB Product Marketing Learning Agenda, and the Enterprise Brand Strategy Learning Agenda. As a result, this team influences the overall brand building strategy at Capital One, as well as go-to-market… Show more

Lead the growing Enterprise Brand Insights Team. In close partnership with key marketing partners (e.g., Brand Strategy, Advertising, Media, LOB Marketing Teams, etc.), this insights group is responsible for research inclusive of Brand Health Tracking, Mass Media Creative Testing, the Tech/Digital LOB Product Marketing Learning Agenda, and the Enterprise Brand Strategy Learning Agenda. As a result, this team influences the overall brand building strategy at Capital One, as well as go-to-market strategies/tactics for individual campaigns. Show less

Insurance done right. Giving employers control and huge savings on health benefits. Give us 20 minutes to see how you could save an average of 20% and get control again. https://www.wellthly.com

Strategic advisor to CEO, developed new agency positioning on brand experience and led new consulting operations for the national creative agency with clients including Samsung, S&P Global, TuneIn, Carmax, Sherwin Williams, Jared (jewelry), DuPont Corian, Blacture, and ESPN.
• Developed new agency positioning for brand experience and refined internal strategy processes, research and frameworks which the agency converted into a 1500% improvement in new business success.
• Led strategy for… Show more

Strategic advisor to CEO, developed new agency positioning on brand experience and led new consulting operations for the national creative agency with clients including Samsung, S&P Global, TuneIn, Carmax, Sherwin Williams, Jared (jewelry), DuPont Corian, Blacture, and ESPN.
• Developed new agency positioning for brand experience and refined internal strategy processes, research and frameworks which the agency converted into a 1500% improvement in new business success.
• Led strategy for successful S&P Global pitch to launch the financial services technology company’s new intelligence software platform resulting in significant lifts in familiarity and consideration among banking and financial service professionals.
• Achieved customer acquisition targets of 300%+ by leading music streaming media company in analyzing marketing activities and helping to model and forecast new marketing investment scenarios to achieve sales
• Enabled a national battery brand to improve marketing ROI through reconciling their conflicting prior marketing analytics models and determining the correct planning inputs.
• Helped the CEO of Global Education Company and leadership team attain greater traction on projects and growth targets and aligned their vision with operations through progressive goal setting (10, 3 and 1 year)
• Enabled team to double the number of offerings through improved efficiency (enhanced decision-making and role clarity) by implementing an agile marketing and operations system
• Launched consulting banner for company that was later folded back into the business core capabilities.
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Recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private U.S. Companies, and receiving recognition as the 7th fastest growing company in North Carolina. Keen focuses on unleashing potential of clients through smarter, faster and more confident growth decisions. Serving clients such as AT&T, Campbell Soup Company, Eastman Chemical, Mylan Pharmaceuticals, Philips, Orkin, and Sealed Air.

- Founding partner leading firm, which includes marketing, business development… Show more

Recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private U.S. Companies, and receiving recognition as the 7th fastest growing company in North Carolina. Keen focuses on unleashing potential of clients through smarter, faster and more confident growth decisions. Serving clients such as AT&T, Campbell Soup Company, Eastman Chemical, Mylan Pharmaceuticals, Philips, Orkin, and Sealed Air.

- Founding partner leading firm, which includes marketing, business development, financial management and client delivery.
- Led NA project delivery to repositioned B2C brand which resulted in 5X category growth taking share from branded and private-label competitors.
- Led global project for $8B diversified company to improve their value proposition and market-driven customer insight that resulted in 2 new business models greater than $100MM in size and the identification of $138MM in additional value provided to customers.
- Led NA project for Fortune 500 CPG firm to optimize marketing investment across the 11 NA brand portfolio which resulted in $30MM in savings and 5% incremental growth in revenue.
- Produced video and podcast series with some of the world’s top marketing professionals and business leaders. In partnership with Effie Worldwide, the videos have reached the industry’s most influential agency and marketing executives. Published articles in CMO.com, Economist.com, Effie.org and other marketing publications.
- Led marketing capabilities study with the Business Marketing Association (marketing.org) and CMO.com to benchmark and study the differences among a database of different companies
- Co-developed first five Keen solutions Brand Value Maximizer®, Fit-based Innovation®, MIDA®, Trade Promotion Optimizer™ and Customer Value Maximizer® Show less

Lead corporate and brand strategy, marketing, business development, fundraising, investor relations, finance, supply chain and operations globally. Operations and staff transitioned to the now Evofem Biosciences (NASDAQ: EVFM)

- Led global restructure of organization and legal structure with 4 subsidaries across the US, UK and Europe including US not-for-profit, UK Charity and US & UK commercial companies to attain a "hybrid" social enterprise
- Managed identification, development and… Show more

Lead corporate and brand strategy, marketing, business development, fundraising, investor relations, finance, supply chain and operations globally. Operations and staff transitioned to the now Evofem Biosciences (NASDAQ: EVFM)

- Led global restructure of organization and legal structure with 4 subsidaries across the US, UK and Europe including US not-for-profit, UK Charity and US & UK commercial companies to attain a "hybrid" social enterprise
- Managed identification, development and negotiation for licensing, partnerships, mergers, acquisitions and joint ventures opportunities totaling over $200M in future revenues
- Proposal development for foundations and governments totaling over $50M Show less

-- Developed strategy regarding VoIP for consumer notebook product lines to result in $26MM of margin.
-- Delivered graphics/visualization industry analysis and recommendation regarding consumer and corporate product offerings, contributes $265MM in margin.
-- Led redesign and launch of supplier funding program that delivers $5MM in OPEX relief.

Co-founded indoor advertising company in the Raleigh-Durham-Chapel Hill area. Interpoll was the first to market for indoor advertising (restroom and common space) in the triangle. Sold business to regional competitor looking to expand operation.

Founded design services company that provided corporate identity packages, web design, and advertising design to small businesses in the Raleigh-Durham area. Sold business to partner in February 1999.