Jonathan Copulsky

"Enterprise Risk Management: A Common Framework for the Entire Organization" discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them… Show more

"Enterprise Risk Management: A Common Framework for the Entire Organization" discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while also showing how these principles apply to physical, financial, brand, and global strategy risks. Enterprise Risk Management is ideal for executives and managers across the entire organization, providing the comprehensive understanding they need, in everyday language, to successfully navigate, manage, and mitigate the complex risks they face in today’s global market. I contributed the chapter on Brand Risk. Show less

The authors consider current and emerging solutions to this global challenge. They suggest that organizations focus on taking incremental steps that consistently improve the status quo without losing sight of the longer-term goal of making workplaces safe, fair and humane.

The persistence of labor abuse reflects the complexity of the problem and its resistance to many of the solutions currently in place. Leaders should avoid the search for silver bullets and instead focus on incremental steps that consistently improve the status quo.

Neuroplasticity describes the capacity of the human brain to “rewire” itself in response to injury and dramatically changed circumstances. This phenomenon provides a powerful metaphor for understanding how consumers continuously and fluidly adapt their behaviors in the face of new technologies, challenging economic realities, and shifting cultural norms.

Brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. "Brand Resilience" shows companies and individuals how to play brand defense in the twenty-first century.

Most marketing organizations execute the same basic activities. But not all great marketing organizations make identical choices. Both the great brand-builder and the great product innovators can be great marketers, but the underlying capabilities and choices that allow each to succeed are different and not necessarily interchangeable. Knowing this can influence how a company invests its incremental marketing dollars.

Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace. It's a rare CMO who has not heard of Sun Tzu's "The Art of War" or Karl von Clausewitz's "On War" and quotes from these authors often are used to rally the marketing team in the face of tough competition. But military warfare has changed considerably since those works were written. Perhaps it's time to update the CMO reading list with "Counterinsurgency," a… Show more

Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace. It's a rare CMO who has not heard of Sun Tzu's "The Art of War" or Karl von Clausewitz's "On War" and quotes from these authors often are used to rally the marketing team in the face of tough competition. But military warfare has changed considerably since those works were written. Perhaps it's time to update the CMO reading list with "Counterinsurgency," a military field manual released by the U.S. Army and the U.S. Marine Corps. "Counterinsurgency" is filled with thoughtful observations and practical advice that apply to today's marketing conflicts. Show less

"How to get the most out of that bird in your hand" shares ten tips for growing profitable revenue with the customers you already have. It's a short read, with a lively style, and practical advice on what you can do to maximize the value of current customer relationships for them and for you.

Landmark article that was one of the earliest discussions of relationship marketing. Cited by more than 260 scholarly publications.

Original abstract: This year, almost 4 million expectant mothers will receive personalized letters about infant care from a disposable diaper manufacturer. A leading manufacturer of hair coloring products will send trial samples to regular users of competing brands. And at supermarkets across the country, shoppers will watch personalized advertisements… Show more

Landmark article that was one of the earliest discussions of relationship marketing. Cited by more than 260 scholarly publications.

Original abstract: This year, almost 4 million expectant mothers will receive personalized letters about infant care from a disposable diaper manufacturer. A leading manufacturer of hair coloring products will send trial samples to regular users of competing brands. And at supermarkets across the country, shoppers will watch personalized advertisements for cookies, toothpaste, and coffee at checkout counters equipped with video screens. In these instances and countless others, advertisers are finding new ways to communicate with their customers that capitalize on and leverage the long‐term relationship between the advertiser and consumer. Show less

A guide to secondary school instructors, interested in comparative religion. Review of Christianity, Judaism, and the Bible; conceptual foundations, Islam, Hinduism, and Buddhism. Includes objectives, detailed list of resources, outside activities, written assignments, vocabulary, and class plans with assignments.