Create an A/B test using the placement variable to test two ad sets with different ad placements. For example, you can show your ads on the LinkedIn Audience Network for only one of your ad sets in the A/B test. This A/B test only applies to Classic…

Create an A/B test using the ad variable to test two ad sets with different ad formats or ad content, such as copy or media assets. This A/B test only applies to Classic ad sets.To maximize result reliability, an A/B test and a Brand Lift test can't…

Create an A/B test using the audience variable to test two ad sets with different target audiences. This A/B test only applies to Classic ad sets.To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same…

Compare an Accelerate ad set to a Classic ad set by selecting the Accelerate versus Classic ad set variable in the A/B test flow. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account. Keep in…

When creating a Classic brand awareness, website visits, engagement, video views, lead generation, or website conversions ad set, you'll have an opportunity to create an A/B test to compare performance to LinkedIn's AI-powered Accelerate ad set. A/B…

To help maintain our high standards for platform performance, there are some limits to the number of ads and ad sets that can be created within a single ad account. Learn more about the maximum number of campaigns, ad sets, and ads allowed in the…

Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations  Audience attributes such as company…

When you create a new Classic ad set, the forecasted results pane automatically generates expected ad set performance details in real time as you walk through the ad set process and select various ad set settings.To calculate the forecast, Campaign…

Depending on the Sponsored Content ad format selected and how your ad was created, you may be able to make edits to the ad. Sponsored Content ads include the following ad formats: Related tasksCrop an image for single image ads in Campaign…

When you create a Classic ad set, you can set a budget, schedule, and bid at the ad set level to control your spending. If your campaign uses budget optimization (also known as Dynamic Group Budget), budgets and schedules are managed at the campaign…

You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…

Create a Classic ad set when you want control over how your campaign runs. Classic ad sets let you choose from a variety of objectives, audience options, placements, and ad formats—giving you the flexibility to tailor your ad delivery, bidding, and…

Follower ads are a dynamic ad format designed to grow your Page audience. They allow the use of macros to automatically adapt the ad content to each LinkedIn member’s profile to display a personalized ad with your logo…

Learn best practices on how to set up your ad set's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn member accounts most likely to take action on your ads. Learn moreExplore our free, 45-…

When you create a new Classic ad set in Campaign Manager, you'll need an audience that helps meet your goals. You can build your own audience or use Auto-Targeting, which combines LinkedIn’s professional audience, platform signals, and your inputs…

Save audiences you create for reuse in future campaigns with our Saved Audiences feature. When you save an audience, you can reduce the time it takes to create ad sets, refine your…

Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

When you create an ad set in Campaign Manager, you can create an Accelerate or Classic ad set depending on your advertising needs.  Accelerate ad sets  Accelerate is LinkedIn’s AI-powered ad set type. Accelerate ad sets aim to improve your…

Use the bulk import CSV template to create new LinkedIn advertising campaigns and edit existing ad set settings in bulk. After downloading your template, fill out or edit fields in the template and upload the file to Campaign Manager. Download CSV…

You can check the status of your ad set to help determine if your ads can be displayed to members of your target audience. For an ad to be displayed, the campaign status, ad set status, and ad status must be active. Related tasks Reactivate an ad…

You can duplicate an existing Classic ad set to quickly create a new ad set with the same settings and ads. When you duplicate a Classic ad set, you can choose which ad account the new ad set is in and which ads to keep in the new ad set. You can…

Bulk actions allow you to complete the same action across multiple ad sets at one time. With bulk actions, you can change or set the status of multiple ad sets within the same campaign. Currently, you can: Here are some things to remember: Learn…

You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets.  Depending on your needs, you can duplicate ads to add them to other ad sets, or you can duplicate ads while…

After you’ve saved an ad set, you can create additional ads within the ad set.  To create an ad in an existing ad set:  Related tasksSign in to Campaign ManagerEdit a Classic campaignTest ad variations with LinkedIn Ad rotationCreate…

You can view the status of each bulk import CSV file you upload from the Bulk Imports page for your account. To get to your Bulk Imports page for your campaigns: Results: The following table provides the import status for each bulk import. Related…

Once you’ve created or edited your campaign settings in the bulk import template, you must import the CSV file into Campaign Manager. To import a CSV file: Related tasksDownload a CSV template to create campaigns in bulkView bulk import status in…

You can duplicate ads in Classic ad sets to create variations of your ads or to quickly reuse your existing ads in other ad sets. Learn more about how to duplicate ads within the same ad set. To duplicate ads into other new or existing ad…

Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

LinkedIn audience templates are sets of pre-populated targeting options that help advertisers reach their targeted audiences. You can apply an audience template to a new ad set when you set up your audience in the ad set creation flow. To select an…

LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…

As you set up targeting for your Classic ad sets, you can discover more about your audiences using the Forecasted Results window on the right of the ad set creation page. Below Target Audience Size, you can click Show segments to get more…

As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad set within a certain time period. How frequency cap…

Media Planner is a tool in Campaign Manager that can help you determine your potential return on investment (ROI) on LinkedIn, so that you can optimize your audience and budgets before creating your ad…

As an advertiser, you can use the bulk import CSV template to create new campaigns and edit existing campaign settings in bulk. To do you, you must download the CSV template, complete the fields and import the file to Campaign Manager. …

Text ads are simple, easy-to-create ads that appear on the right rail of a variety of LinkedIn desktop pages. Each ad contains a headline, brief text, and small image. They appear on the right side of the LinkedIn desktop feed. Step 1: Make sure you…

LinkedIn spotlight ads allow you to drive traffic to your website or landing page. Spotlight ads can feature your product, service, event, and more.  Spotlight ads are a type of dynamic ad, which means they’re personalized for each member. Each…

Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed and are a quick and easy way to promote a specific job posting on LinkedIn. It pulls directly from your existing job listing, so you don’t need to create…

In Campaign Manager, you can use the article and newsletter ad format to sponsor standalone articles or newsletter articles posted natively on your Company Page.  Prerequisites Before creating an article or newsletter ad in Campaign…

With LinkedIn jobs ads, you can promote job opportunities to encourage members to apply to your company. Members will see one of three jobs ad formats, depending on their profile information.  Jobs ads are a type of dynamic ad, which means they…

After creating a LinkedIn Event, you can promote your event to a target audience with an event ad set. Create new event ads or sponsor existing posts with event URLs from your LinkedIn Page to increase event registrations.  Using the event…

With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a  download button. If you select lead generation as your ad set…

Carousel image ads are a Sponsored Content ad format that displays in the LinkedIn feed. Ads display multiple images in succession in a carousel-style format. You can also add an optional Lead Gen Form. Videos can’t be added to carousel image ads…

You can delete LinkedIn ad sets that were created by mistake or aren't needed.   To delete an ad set:  You can view deleted ad sets that had performance metrics in Campaign Manager. To view deleted ad sets: Related Tasks Learn…

You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the…

When you create an ad set with the lead generation objective, you’ll need to add a Lead Gen Form to the ads in the ad set. If you create a new ad, you can create a new form or select your form while creating your ad. If you select an ad from your…

When creating a new Classic ad set, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your ad set is optimized for is highlighted by a Key Result icon. The key result for your ad set…

You can pause an ad set by adjusting its status in Campaign Manager. To pause an ad set: Related tasks Archive campaigns, ad sets, and adsReactivate an ad set in Campaign Manager Learn more Ad set status definitions in Campaign Manager Go to your ad…

Campaign Manager allows you to save time by reactivating completed ad sets. An ad set’s status switches to Completed when the ad set reaches its lifetime budget or end date. This functionality helps you continue running ad sets that have built up…

After you’ve created a Classic ad set, you can edit the ad set’s settings such as the audience, placement, or ads in the ad set. You can’t change the objective or ad format after an ad set has been launched.  To edit ad set details: Related…

We don't currently offer the option to show your ads at specific times. However, we may offer this feature in the future.

As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad set within a certain time period. To set a frequency…

Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for an existing…

Rotating ad variations and testing advertising variables can help optimize your ad set results. LinkedIn offers the ability to rotate your ad variations and change elements in your creatives to test performance. To set up ad rotation for a new ad…

LinkedIn Audience Network is a feature available for Sponsored Content ad sets. It extends the reach of your content by delivering your ads to LinkedIn professional audiences engaging on third-party sites beyond the LinkedIn feed. You can enable or…

After creating a new conversion, you can add it to an existing ad set to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the ad set. To add conversions to existing Classic ad sets:…

When you create single image, video, and document ads in Campaign Manager, you can use AI to quickly generate your ads. The AI features available for creating these ads vary depending on the type of ad set: Accelerate or Classic.  …

Direct Sponsored Content ads are Sponsored Content ad formats created directly in Campaign Manager. You can edit Direct Sponsored Content ads by editing your ad sets. You'll need ad account and LinkedIn Page permissions to edit Direct Sponsored…

You can preview your ads for Classic ad sets in Campaign Manager after you’ve saved ads to an ad set. The preview is a representation of the information you entered such as the text, image, and URL. Previews are available in Campaign…

You can archive campaigns, ad sets, and ads to filter them from your view in Campaign Manager. Related tasks Delete campaignsEdit campaigns Delete an ad setEdit ad sets in Campaign ManagerDelete a LinkedIn Ad Go to your ad account in Campaign…

When you create a LinkedIn advertising campaign, you can select from one of 35 profile languages for your target audience. Keep in mind:When you select English, your ad set will target all member accounts in the location your ad set is targeting…