Create document ads for Classic Campaigns in Campaign Manager

Last updated: 4 weeks ago

With document ads, you can promote documents directly in the LinkedIn feed and on the LinkedIn Audience Network. Document ads include a document, headline, introductory text, and a  download button. If you select lead generation as your campaign objective, you’ll need to attach a Lead Gen Form.

Who can use this feature?

You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a document ad.

Prerequisites

Before creating a document ad for a Classic campaign, create a new campaign and select brand awareness, engagement, website visits, website conversions, or lead generation as the objective. You can also create new ads for an existing document campaign by editing your campaign. 

Create a new ad 

To create a new ad: 

  1. Go to the Ads in this campaign page in Campaign Manager.  

    • New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings. 
    • Existing campaign - To add an ad to an existing campaign, you can edit the campaign from the Ads in this campaign page. 

  2. Click Create new ad. 

  3. Complete the following fields:  

    • Name this ad (optional) - Only visible in Campaign Manager.   
    • Introductory text - Content will appear above the document preview. 

  4. In the Document section, click the Upload or select button to select an existing document or upload a new document. The Document Library dialog opens. 

    • To find an existing document, you can use the search bar, the Filters dropdown menu to filter by page counts, or the Sort by dropdown menu to sort documents by newest, oldest, or alphabetically.  
    • To upload a new document, click the Upload button, select the document, and click the Add to library button. The Preview and Add dialog opens.
    • In the Filename box, you can rename your document up to a maximum of 255 characters.
    • Click the Select button to choose the document for your ad campaign.

  5. If you selected lead generation, website visits, or website conversions as your campaign objective, move the slider to select how many pages can be previewed. 

  6. Enter a Headline. By default, the headline is pre-filled with the file name. 

  7. If you selected lead generation as your campaign objective, complete the Form details section. 

    • The lead generation objective has a single default Unlock full document CTA option. 
    • You can select a previously created Lead Gen Form or create a new Lead Gen Form.

  8. If you selected website visits or website conversions as your campaign objective, enter a destination URL and use the dropdown menu to select a Call-to-action button. 

  9. Click the Save ad button in the lower-right corner.  

Important to know

  • You can select and upload up to five documents. 
  • Some documents might be unavailable for selection. This is due to a technical limitation related to any documents uploaded before November 2023 that were used in lead generation, website visits, or website conversions campaigns, and a preview page selection was made. If you’d like to select one of those documents, upload it to the Document Library again. 

When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings. 

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