Video ads are a Sponsored Content ad format that appear in the LinkedIn feed. Review the specifications below to help you create your video ad. Pixel and aspect ratio requirements Videos must meet height and width specifications, as well as aspect…

Dynamic ads are personalized ads that are tailored to each member based on their LinkedIn profile data. Learn about the advertising specifications required for Dynamic ads, which are available in these formats: To further personalize your dynamic…

As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to…

Sponsored Content ads are available in different formats, and each format has varying advertising specifications. Related tasks Create a LinkedIn Ads campaign Learn more Sponsored ContentDirect Sponsored ContentClick-to-message ads

Document ads allow advertisers to promote documents (ex: e-books, case studies, white papers, infographics, and presentations) directly in the LinkedIn feed and on the LinkedIn Audience Network. Below are the advertising specifications for document…

Text ads include a headline, brief text, and an image. They might be placed on the right rail of a variety of LinkedIn desktop pages. Below are the specifications required for text ads: Ad image: 100 x 100 pixels; upload a JPG or PNG file that is…

Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through. The advertising specifications required for carousel ads are: Ads can be rejected if they do not meet our…

With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. The specifications for message ads are: Related tasks…

Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. The ads are seen on desktop and are tailored to individual members based on their LinkedIn profile data, like profile…

Follower ads are a Dynamic Ad format tailored to LinkedIn members. The ads encourage members to follow your LinkedIn or Showcase Page on desktop. They are personalized with the member’s profile photo next to your company’s logo, plus their first…

Jobs ads are dynamic ads that are personalized and promote one or more job opportunities to qualified LinkedIn members in your target audience. The ads are dynamically generated in three types: Jobs You May Be Interested In, Picture Yourself, and…

With LinkedIn Connected TV (CTV), you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience.  The following table lists specifications your video ad must meet to be…

Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising…

As an advertiser, you can use a click-to-message ad to capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re…

Lead Gen Forms are templates that you can attach to a single image, carousel image, video, message, document, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled with…