Business Manager allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. To get started with Business Manager:  Related tasks Learn more Create a Business Manager…

When you sign in to Campaign Manager, you’ll start on the Overview page. You can use the Overview page to gain insight into the overall performance of your advertising campaigns on LinkedIn. From the Overview page, you can: Review the sections…

The conversion value optimization goal helps you increase your Return on Investment (ROI) and Return on Ad Spend (ROAS) by optimizing your website conversion ad sets to deliver ads to members most likely to return the greatest value per conversion…

Use the conversion value optimization goal for your website conversions ad set to deliver ads to member accounts most likely to return the greatest value per conversion. Prerequisites Before you create your ad set, we recommend taking the following…

To get started with creating ads on LinkedIn, you must first create an ad account in Campaign Manager. Your ad account allows you to: Control who has permission to create ads or view campaign performance Determine how you’ll pay for your…

With the Brand Safety & Suitability Hub, you can monitor and control your brand safety and suitability levers on LinkedIn and across our network of publishers. Use the tabs at the top to manage the brand safety for your ad account and ad sets…

The LinkedIn Ad Grants program offers eligible nonprofits the ability to apply for free advertising on the LinkedIn platform. Eligible organizations are nonprofits that are focused on workforce development and environmental sustainability. Learn…

If you have access to multiple ad accounts in Campaign Manager, you can switch between them to manage your advertising needs across accounts. To switch between ad accounts in Campaign Manager: Related tasks Access ad accounts in Campaign Manager…

Campaign Manager is LinkedIn’s online tool for creating and managing ad accounts and advertising campaigns. Navigate to Campaign Manager to create a new ad account or view ad accounts you have access to. To go to Campaign Manager from your LinkedIn…

You can navigate between pages in Campaign Manager to set up, manage, and measure your advertising campaigns and account assets. To navigate between pages in Campaign Manager, you’ll primarily use the menu on the left side of the page. The left menu…

When you run a LinkedIn ad campaign, your creatives appear in a variety of locations on LinkedIn. Learn more about where text, Sponsored Content, Sponsored Messaging, and Dynamic ads appear below. Text ads LinkedIn text ads appear: Learn more…

Business Manager is a platform that allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. With Business Manager, you can: Business Manager uses a two-tiered permissions…

Campaign Manager notifications provide alerts about actions related to your ads and ad sets, helping you stay informed and take timely actions to optimize your campaigns. Types of notifications You can turn on notifications for various alerts…

Campaign Manager provides a comprehensive suite of measurement and optimization tools to help you analyze and improve the performance of your ad campaigns. These tools allow you to measure the success of your campaigns, uncover actionable insights…

After you’ve created your ad account, you can start setting up your first ad campaign. Your ad campaign has three levels: the campaign, ad sets, and ads. Each level has settings or features that help determine the objective of your ads, who your ads…

Campaign Manager is LinkedIn’s self-service advertising platform. It allows you to create, manage, and measure ad campaigns that reach professionals across LinkedIn’s network. To launch ads, you’ll work within a structured hierarchy made up of four…

You must associate a LinkedIn Page with your ad account to create ads or utilize all features in Campaign Manager. If needed, you can quickly create a Page for your company or organization when creating an ad set or editing your ad account settings…

After people are added to an ad account in Business Manager, they can access the ad account through Business Manager or Campaign Manager. After reviewing the user permissions, we recommend you follow these steps for how to add an account:Add a user…

Campaign Manager is LinkedIn’s self-service ad management tool that helps you create, launch, and evaluate the performance of your LinkedIn ad campaigns. The first step to get started with Campaign Manager is to create an ad account. To create an…

Learn more about what comes next after you launch an advertising ad set, whether through Campaign Manager directly or by boosting a post from your LinkedIn Page. After launching an ad set, it can be helpful to understand our ad review…

When you advertise on LinkedIn, an auction system determines when your ad is served and how much you’ll pay for the ad. Your ad competes with others that have similar formats and target audiences. The winning ad maximizes value for both the member…

When you launch an ad campaign on LinkedIn, what you’re charged for is determined by your campaign or ad set’s optimization goal and bidding strategy, while the cost of your ads is determined by an online auction system. How advertising cost and…

A marketing objective is a specific, measurable goal that guides your advertising efforts. It helps you focus your campaign or ad set on achieving a particular outcome, such as increasing brand awareness, driving website traffic, or generating leads…

To improve clarity across Campaign Manager, we’re updating the naming of entities within the campaign hierarchy. This hierarchy, also known as the ad campaign structure, defines how campaigns are organized and managed. Starting in October 2025…

When you accept a Business Manager invitation and confirm your identity, you'll associate your work email with your LinkedIn profile to create a Business Manager profile. You’ll use this new profile to access Business Manager and the ad accounts and…

You can add users to your LinkedIn Ads account in Campaign Manager to give them access to view, edit, or create campaigns and ads. If your ad account has been claimed or added to Business Manager, user access must be managed through Business Manager…

Monthly invoicing is a payment method available to eligible businesses, which reduces the number of transactions you have by letting you pay monthly for your accrued advertising costs. You must manage your ad accounts in Business Manager to qualify…

LinkedIn has adopted Business Manager as the platform for managing monthly invoicing for ads. Starting on January 21, 2025, all new LinkedIn Ads accounts that require monthly invoicing must be managed through Business Manager. This change…

From your account settings in Campaign Manager, you can manage who has access to the account, billing information and receipts, and URL parameters. You must have the correct user role permissions on the ad account to access some settings.

To access LinkedIn Marketing Solutions Help: Related tasks Access ad accounts in Campaign Manager Sign in to your account in Campaign Manager. Click the  Help icon in the upper-right corner of the page. Search for answers to your questions by…

After you’ve set up one ad account in Campaign Manager, you may want to create additional ad accounts, depending on the size and scale of your advertising needs. Examples of when you may need multiple ad accounts include:  To create additional…

The LinkedIn Customer Learning Centers and Marketing Labs are sites that offer free online courses about LinkedIn Talent, Sales, and Advertising solutions to help you discover customer learning content.   To access these sites, you must…

Create a Business Manager account so your organization can centrally manage its ad accounts, LinkedIn Pages, and the people and businesses that work on them. To create a Business Manager account: After you create a Business Manager account, you…