Document ads are a type of Sponsored Content ad that appear in the LinkedIn feed and on the LinkedIn Audience Network. They allow you to upload a document to display in the ad, which viewers can then download.
To help optimize the performance of your document ads, review the best practices in the sections below.
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For the best quality document, we recommend using a PDF file.
- Keep in mind, for accessibility purposes, members who view your ad can download your document as a PDF regardless of the original file type. Converting a different file type into a PDF reduces the quality of the original document.
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Keep the file size under 100 MB for an optimal download experience.
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Use one of the standard layouts:
- Letter: 8.5 by 11 inches
- Tabloid: 11 by 17 inches
- Legal: 8.5 by 14 inches
- Statement: 5.5 by 8.5 inches
- Executive: 7.25 by 10.5 inches
- Folio: 8.5 by 13 inches
- A3: 11.69 by 16.54 inches
- A4: 8.27 by 11.69 inches
- B4: 9.84 by 13.90 inches
- B5: 6.93 by 9.84 inches
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To avoid the content in your document becoming outdated, we recommend minimizing the use of URLs, pricing, and other content that changes often.
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Minimize the number of PDF layers. PDFs with multiple layers render poorly.
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To help make content easily findable, avoid lengthy documents. The document player doesn’t provide search functionality.
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Avoid using call-to-actions (CTAs) in your documents. Links and CTAs aren’t clickable in the document player.
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Avoid using multiple columns of text and small font sizes. Multicolumn text is harder to read and scan, and small font sizes cause readers to strain their eyes.
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Check for accessibility-compliant color combinations. Many free tools will check if color combinations have sufficient contrast. Be sure to check those combinations paired with your font size, as some combinations become compliant when the font is large enough.
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