As an admin, you can manage permission settings for other admins to access your LinkedIn Page. You can also manage ad accounts through Business Manager for people and business partners to access your Page.
Here's a tip
We recommend that you manage access to Pages for people on your Business Manager directly in Business Manager instead of from the Page. From the Page, super admins will see users who are accessing the Page through Business Manager, as well as those who haven’t been invited to Business Manager yet.
If you need to change a person’s Page access who hasn’t been added to your Business Manager, you’ll need to make those changes from the Page.
Manage Page access in Business Manager
As a Business Manager admin, you can add Pages that you have super admin access to and approve Business Manager requests from the LinkedIn Page’s admin tools.
| Before you add a Page to Business Manager | You must invite an existing Page super admin to your Business Manager. You can then request to add the Page and a request will be sent to the super admins on that Page that are already on the Business Manager for approval. Page super admins can approve Business Manager requests from the LinkedIn Page’s admin tools. |
| After the Page is added and the request is approved | Anyone from your Business Manager who had admin access to that Page will be assigned the same admin role. You can also grant access to other people from your Business Manager to the Page. |
When you add people to a Page, you can assign a specific role to determine the actions available to them. If they also work with ad accounts, they may need Page permissions to take certain actions in Campaign Manager such as creating Sponsored Content ad sets or downloading leads from Lead Gen Forms.
Partner Roles and Permissions for shared Pages in Business Manager
When a Page is shared to a partner, the owner of the Page assigns the admin roles available to the partner when the partner adds their people to it. Multiple roles can be provided, depending on the needs of you and your partners. The following table describes how to manage permissions when a partner shares a Page in Business Manager.
| Organic content | There are three Page admin roles that exist, including analyst, content admin and super admin. The analyst admin has the least number of permissions, the content admin has more permissions, including the ones of an analyst, and the super admin has the most amount of permissions. Learn more about LinkedIn Page admin roles permissions. |
| Sponsored content | Each paid media admin role is assigned individually. If you assign a partner a role as a Sponsored Content poster, Lead Gen Forms manager, or Landing Pages manager, your partner can assign people to your Page as the specific roles you’ve provided. |
By visiting the Partner page in your Business Manager, you can view which roles have been assigned for each Page.
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