Business Manager roles and permissions

Business Manager is a platform designed for organizations to easily manage their LinkedIn Pages, ad accounts, and the people or teams working on them. To control access, Business Manager uses two levels of permissions: one for managing Business Manager itself and another for managing individual ad accounts and Pages. By adding people to Business Manager, you can quickly assign them the access they need to your Pages and ad accounts, all from a central location—eliminating the need to grant access to one account or Page at a time.

Before you can add people to ad accounts or LinkedIn Pages using Business Manager, you must first invite people to your Business Manager. There are three roles available in Business Manager:

Assigned role	Role permission level
Admin	Gives access to every Business Manager permission available, including: Adding or removing people, ad accounts, and LinkedIn Pages Managing partner Business Manager accounts Managing monthly invoicing for ad accounts Managing shared assets for ad accounts, including Matched Audiences, allow and block lists, and syncing CRM data We recommend that you assign at least two admins in Business Manager to help ensure that there's always an active admin. Because of the level of access, we also recommend that admins are limited to senior-level employees at your company.
Employee	Allows a user to be added to ad accounts or Pages but doesn’t allow them to take administrative actions in Business Manager.
Contractor	Like employees, allows a user to be added to ad accounts or Pages but doesn’t allow them to take administrative actions in Business Manager. Differentiate the people who work outside of your organization from your employees by using the contractor role.

Assigned role

Role permission level

Admin

Gives access to every Business Manager permission available, including:

Adding or removing people, ad accounts, and LinkedIn Pages
Managing partner Business Manager accounts
Managing monthly invoicing for ad accounts
Managing shared assets for ad accounts, including Matched Audiences, allow and block lists, and syncing CRM data

We recommend that you assign at least two admins in Business Manager to help ensure that there's always an active admin. Because of the level of access, we also recommend that admins are limited to senior-level employees at your company.

Employee

Allows a user to be added to ad accounts or Pages but doesn’t allow them to take administrative actions in Business Manager.

Contractor

Like employees, allows a user to be added to ad accounts or Pages but doesn’t allow them to take administrative actions in Business Manager. Differentiate the people who work outside of your organization from your employees by using the contractor role.

Ad account and LinkedIn Page roles and permissions

After you add people and assign their roles in Business Manager, you can then give them access to ad accounts and Pages. When you add a person to an ad account or Page, you’ll select their role to determine what actions they can take.

Here's a tip

If someone on your team needs access to advertise on behalf of your organization, they’ll need access to both the ad account and LinkedIn Page. Learn more about the permissions needed to create or sponsor ads.

Ad account roles include:

Assigned role	Role permission level
Billing admin	Gives access to every ad account permission available, including adding or editing payment information. There can only be one billing admin per account.
Account manager	Gives access to almost every ad account permission available, except for adding or editing payment information. Account managers can edit account details and manage user access, in addition to creating and editing campaigns, ad sets, and ads, viewing performance, and downloading reports.
Campaign manager	Create and edit campaigns, ad sets, and ads.
Creative manager	Create and edit ads in existing campaigns and ad sets.
Viewer	View campaign performance and download reports.

LinkedIn Page roles include:

Category	Assigned role	Role permission level
Page admin	Super admin	Gives access to every Page admin permission available, including adding and removing any type of admin, editing Page information, creating job postings, and deactivating the Page. Your main landing page is the super admin view.
	Content admin	Create and manage Page content, including posts (as well as boosting posts), and events. Your main landing page is the content admin view.
	Analyst	Monitor the Page’s performance through analytics to help drive goals. Analysts have limited access to the Page in third-party tools. You’ll only have access to the Analytics tab of a Page, which is also your main landing page.
Paid media admin	Sponsored Content poster	Create Sponsored Content ads on behalf of an organization or to sponsor organic posts in Campaign Manager. This role doesn’t grant access to boosting organic posts directly on a Page (see content admin information above).
	Lead Gen Forms manager	Download leads received from Lead Gen Forms created in Campaign Manager.
	Landing Pages manager	Create and edit Landing Pages that are associated with your Page. You can create and manage Landing Pages in Campaign Manager.

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Reach out to our support team for help with your Business Manager.

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