Dynamic ads are personalized ads that are tailored to each member based on their LinkedIn profile data.
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Each member sees their personalized information; member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads.
Learn about the advertising specifications required for Dynamic ads, which are available in these formats:
Follower ads encourage members to follow your LinkedIn Page or Showcase Page. These dynamic ads are tailored to each member as they feature their profile photo next to your logo, plus their first name and your company name in the ad copy.
Learn about the advertising specifications required for follower ads.
When LinkedIn members click on your spotlight ad, they’ll instantly go to your website or landing page. These dynamic ads are tailored to each member based on their LinkedIn profile data, like profile photo, company name, or job title.
You can also add an optional, custom background.
Learn about the advertising specifications required for spotlight ads.
Job ads are personalized and promote one or more job opportunities to qualified LinkedIn members in your target audience. The ads are dynamically generated into these types: Jobs You May Be Interested In, Picture Yourself, and Jobs Page.
Learn about the advertising specifications required for job ads.
To further personalize your dynamic ads to members, learn how to create LinkedIn ads with macros.