Sponsored Content advertising specifications | LinkedIn Help

Sponsored Content advertising specifications

Last updated: 4 months ago

Sponsored Content ads are available in different formats, and each format has varying advertising specifications.

Ad type	Description	Specifications
Single image ads	Single image ads include one image and appear directly in the LinkedIn feed.	Specifications
Click-to-message ads	Click-to-message ads capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re redirected to a conversation in the Focused tab of their LinkedIn Messaging inbox.	Specifications
Carousel image ads	Carousel ads allow you to display multiple images in succession in a single, carousel-style ad. They appear in the LinkedIn feed of members you want to reach. Call-to-action buttons are only available for carousels that use Lead Gen Forms.	Specifications
Video ads	Video ads display video content in the LinkedIn feed.	Specifications
Single job ads	Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn.	Specifications
Event ads	Event ads help you promote an event from your LinkedIn Page in the LinkedIn feed.	Specifications
Document ads	Document ads allow advertisers to promote documents directly in the LinkedIn feed.	Specifications

Related tasks

Create a LinkedIn Ads campaign

Learn more

Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.

The advertising specifications required for carousel ads are:
- Name this ad - Use up to 255 characters to name your carousel ad.
- Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)
- Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:
  
  Max file size: 10 MB
  
  Max image dimension: 4320 x 4320 pixels
  
  Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio
  
  Images will be scaled to 312 x 312px
  
  Rich media formats supported:
  
  JPG
  
  PNG
  
  GIF (non-animated only)
  
  Headline text for each image card is a maximum of two lines before being truncated.
Read more
With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn.

The specifications for message ads are:
- Name this ad - Use up to 255 characters, including spaces.
- Sender - Select from available senders or add a sender.
- Message Subject: Use up to 60 characters, including spaces and punctuation.
Read more