Roles Guides help you gain clarity on what it takes to succeed in a role – and how to get there. LinkedIn offers 39 out-of-the-box Role Guides for in-demand roles. These guides cannot be edited — if you need to make changes, you’ll need to create a new Role Guide. Role Guides created or uploaded by your organization can be edited.

Role Guides offer the following benefits to learners:

• Get started with 39 pre-built role guides for high-impact functions, grounded in LinkedIn’s data and expertise. 
• Customize your own titles, descriptions, and skills to match your internal talent language and role truths.  
• Upload your talent architecture or use AI to scale Role Guide creation and fill in the gaps across descriptions and skills. 
• Empower employees with visibility into what success looks like in every role at the company. 

To see a current list of all available role guides, customers can be sent to our role guides product page here. See below for a list of our 39 available out-of-the-box Role Guides: 

• Accountant
• Business Analyst
• Business Development Manager
• Customer Service Manager
• Customer Service Representative
• Cyber Security Analyst
• Cyber Security Specialist
• Data Analyst
• Data Engineer
• Data Scientist
• Data Specialist
• Database Administrator
• Financial Analyst
• Full Stack Engineer
• Graphic Designer
• Human Resources Manager
• Human Resources Specialist 
• Information Technology Specialist
• Java Software Engineer
• Javascript Developer
• Marketing Manager
• Marketing Specialist
• Network Engineer
• Operations Manager
• People Manager
• Photographer
• Product Manager
• Program Manager
• Project Manager
• Python Developer
• Recruiter
• Sales Manager
• Salesperson
• Social Media Manager
• Software Engineer
• Supply Chain Specialist
• System Administrator
• User Experience Designer
• Web Developer

We selected the most in-demand roles according to data and insights from LinkedIn. Specifically, we look at how many people on LinkedIn were in that role and cross-reference that number with Job Alerts for open roles.  

Role Guides are more in-depth and provide more types of content than learning paths. In addition to surfacing courses and learning paths, the Career Plans will showcase top skills for certain roles, as well as communities and posts from experts on LinkedIn, pre-certifications, and more. 

LinkedIn Learning offers 39 “off the shelf” Role Guides that reflect today’s most in-demand roles. These cannot be edited directly. If you want to adapt them, you’ll need to create a new Role Guide based off of one of these titles and customize the rest. 

Any Role Guide that your organization creates (one at a time or in bulk) can be edited after publishing. These can be created in two ways: 

• One at a time: Enter a role title, map it to a standard LinkedIn title, and use AI to generate a description and skills. We’ll then auto-populate the guide with role-specific videos, skills-based course recommendations, career paths, and relevant open roles at your company.
• In bulk: Upload multiple roles via CSV or integration. AI-powered suggestions for skills and descriptions will appear on the “In Review” page, where you can edit and finalize each role.

We select the most in-demand roles based on data and insights from LinkedIn. Specifically, we cross-referenced how many people on LinkedIn were in that role with Job Alerts for open roles and also listened to what learners want.

All learners can access Role Guides. However, only bound learners can view the Communities to Follow module and the Skills Gap Analysis. 

Yes. As an admin, you can create your own Role Guide(s) under the following conditions:

• Off the shelf Role Guides (39 provided by LinkedIn): Cannot be edited. To adapt them, create a new Role Guide.
  
• Organization-created Role Guides (CSV, integration, or one-at-a-time): Fully editable by admins via 2 paths: 
  • Create a new Role Guide (one at a time): Add a role title, map it to a standard title, and use AI to suggest skills and a description.
  • Upload multiple Role Guides (CSV or integration): Bring in multiple roles at once, then review and edit suggestions in the “In Review” page.

For an overview of role customization you can share with customers, click here.

Not all content recommendation sections are customizable. 

• Understand the basics for this role with short videos: Not customizable. These videos are AI-powered and generated from LinkedIn’s economic graph data based on the role title. 
• Build skills for this role: Customizable. This section reflects the custom skills selected in the “in-review” state. If a customer uploads skills that are not in LinkedIn’s standard taxonomy, those will be dropped and will not appear in the Role Guide. 

If the skills shown in the published Role Guide do not match what appeared in the in-review flow, submit a support ticket for investigation. 

To customize a role, you must start with a Role Guide your organization has created or uploaded. 

1. Navigate to Talent Architecture > Roles, select the Role, and click Edit. 
2. Customize titles, descriptions, skills, and content.
3. Publish changes to update the role guide for learners. 

1. Use Add new roles > Create a new role in Content > Roles. 
2. Populate all fields (titles, description, skills, content). 
3. Use AI help as needed. 
4. Optionally mark as priority role (max 10). 
5. Publish to finalize. 
   

This is a critical scenario in which you can leverage our intelligent Talent Architecture solution. Admins can upload as many roles as they want either with a simple CSV upload or by sending from Workday HCM. 

• Upload via CSV template or ingest from Workday: including titles, descriptions, skills, levels, and families (Only titles is mandatory to upload!) - roles will populate the “In-Review” tab. 
• Roles missing skills or descriptions will receive LinkedIn-provided suggestions based on real-time data from the Talent Marketplace and our 1 billion members and their careers. 
• Admins can download a CSV with their ingested data and the li-provided suggestions for offline review. 

Once they accept the suggestions, they can publish the roles. 

Yes. In addition to customizing the 39 “off the shelf” Role Guides, admins can create Role Guides unique to their organization. There are three paths:

• Customize an existing Role Guide: Start from an off-the-shelf guide and tailor it using AI or manual edits.
• Create a new Role Guide (one at a time): Add a role title, map it to a standard title, and use AI to suggest skills and a description.
• Upload multiple Role Guides (CSV or integration): Bring in multiple roles at once, then review and edit suggestions in the “In Review” page.

For an overview of role customization you can share with customers, click here.

Admins can select Mark a role as priority in Role Guides (up to 10 roles) and the role will be recommended under the Try these roles at your company when they set up their career goals. To complete this task, toggle to the Role Guides tab in the Admin homepage, click the More icon for the role you would like to mark as priority, then select Mark as priority role.

Role Guides cannot be entirely disabled. However, admins and sub-admins can hide single role guides from learners by clicking the  More dropdown icon next to a role in the Roles tab of the Admin portal.

Roles Guides are available in the 11 languages (EN, DE, FR, ES, BP, JP, ZH, TR, PL, KO, and ID), depending on the specific role.

Yes. Full and sub admins have the ability to promote Role Guides in Campaigns in LinkedIn Learning. 

There are two ways to promote Role Guides in Campaigns. On the admin homepage:

• Hover over Content and select Role Guides. Click More then click Create campaign to begin the campaign creation flow.  
• Hover over Content and select Campaigns. Click Create new Campaign to begin the campaign creation flow. To find a Role Guide, search for a Role Guide in the search bar or select Role Guide under content Type to the left.

Yes. Admins can view unique viewers and clicks for each individual role guide from the Roles tab of the admin portal under Content, as well as more insights in the Careers tab under Admin Reporting.

Click the title of the Role Guide you want to delete.  Click the ellipsis icon (...) in the upper-right side of the Role Guide page.  Click Delete to remove the Role Guide.

There is no limit to the number of Role Guides you can create.

AI can help you speed up the process of creating and customizing Role Guides in two ways:

When creating one role guide at a time:

1. Select Create new role guide.
2. Enter Role title and map it to a standard LinkedIn title.
3. Click Draft with AI next to the description and skill boxes to auto-populate the role description and skill. Content recommendations will auto-populate on the backend and will appear on all published Role Guides.

When uploading multiple Role Guides (CSV or integration):

• After your upload completes, AI-powered suggestions for descriptions and skills will appear in the “In Review” page.
• From there, you can edit or finalize each Role and add responsibilities manually.

Sub-admins can edit and recommend Role Guides.

There are three ways you can create Role Guides in Career Hub:

• Customize an existing Role Guide: Start with one of the 39 off-the-shelf guides and tailor the title, description, skills, and content using AI or manual edits.
• Create a new Role Guide (one at a time): Add a role title, map it to a standard LinkedIn title, and use AI to generate a description and skills. We’ll then auto-populate the guide with role-specific videos, skills-based course recommendations, career paths, and open jobs at your company.
• Upload multiple Role Guides (via CSV or integration): Bring in multiple roles at once, see AI-generated descriptions and skills in the “In Review” page, and add responsibilities manually.

Once a you create a Role Guide, LinkedIn Learning automatically enriches it with:

• Role-specific videos and skills-based course recommendations
• Career paths (via Next Role Explorer)
• Any open jobs at your company tied to that role

This feature gives employees clarity on role expectations as well as opportunities for growth and mobility.

Sub-admins can edit and recommend Role Guides.