Who can use this feature?
This feature is available to all Learning Enterprise admins and sub admins with the appropriate permissions.
The Campaigns feature gives admins the ability to promote content to learners on the learner homepage. Some examples of content promotion campaigns include a monthly learning challenge collection on a specific topic or a learning path created by a top executive. Using this feature, admins can guide learners towards the most relevant and timely learning content for the organization.
Please review the below frequently-asked questions about Campaigns on LinkedIn Learning.
All LinkedIn Learning admins and sub-admins with the “Recommend content” permission can run campaigns.
- Sub admins can only create and edit campaigns for groups they’ve been provided permission to assign content to by their admin.
- Sub admins can view all campaigns created within their organization, and can only edit and duplicate ones they themselves have made.
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On the admin dashboard, hover over the Content tab.
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In the dropdown that appears, click Campaigns.
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On the Campaigns page that opens, click Create new campaign in the top right corner.
You can also create campaigns from the admin library page or while searching for content on the admin platform by clicking Add+ in the navigation bar, then Create campaign.
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To the right of each campaign name, click Edit/Duplicate. In the Edit Campaign page that opens, make sure the Campaign details fields are filled and click Update.
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Campaign name: To help you manage your various campaigns on the campaign dashboard. It won’t be displayed to learners on their homepage.
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Start date: The date that the campaign starts running. This can be set to current day or can be scheduled for a future date.
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End date: Can be set to any date within 30 days of the start date. The 30-day limit on campaigns is to ensure that content stays fresh for learners.
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Audience: Learners to whom you want to provide campaign visibility in the top banner of their homepage. You can select all learners (Target entire organization) or a specific group or groups of learners (Target specific groups).
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Content: Piece of content that appears at the top of the learner homepage. This could be a course, learning path, collection, video, document, or link.
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Banner Message: Message that appears alongside the content to learners.
The campaign will appear in the top banner of the learner homepage, in the first slot of the carousel.
The campaigns appear only for learners who have their Learning account set to the same language as the campaign.
This mean if the campaign is for a French language course, the course will appear only on the homepage of users who have set LinkedIn Learning language settings to French. It will not show on the English homepage, or that of any other language than French.
On the mobile app, learners will be able to see the campaign, including the content description by hovering over the piece of content. On mobile web, learners will be able to see the campaign without the content description.
Yes. If you’d like, you can target the campaign to a specific group or groups of learners. You can also change the target audience at any time. However, you can’t target individual learners, and you must add learners to a group before you target them.
Yes. You can run multiple campaigns (in the first three slots) at the same time.
Yes. The campaigns will be ordered in a randomized fashion, taking learner impressions into account, so the learner can view both campaigns. Campaigns are randomized at the session level, so refreshing the page does not update the ordering.
You can customize up to three slots on the learner homepage banner (out of a total of five slots). Your customized slots appear before the LinkedIn Learning content library slots.
Yes. You can prioritize a campaign by checking the box next to Prioritize this campaign. If several campaigns are priority, slots 1, 2, and 3 are filled at random with those priority campaigns. They are randomized during a session, not on page refresh.
Here's a tip
If a learner is part of multiple campaigns that are checked as priority, the campaigns that appear in their first slot will be selected at random. For example, if an admin runs three campaigns to all learners, and all three are marked as priority, we randomize the order for slots 1, 2 and 3. Different learners will see different campaigns on their first slot.
There are two way you can extend your campaign longer than 30 days:
- Create an identical campaign and schedule the start + end dates to be the additional days.
- Once the first 30 days of the campaign ends, you can duplicate it and have it cover the remaining days of your campaign.
No. Learners are not formally notified of a campaign launch via email. If you’d like your learners to get a notification when you launch a campaign we encourage you share the campaign via the Recommendations or Share feature.
Currently, no. The content name and thumbnail are inherited from the piece of content that you select. As a workaround, you can create a collection and/or a learning path, then customize the content name and/or thumbnail to what you’d like.
Yes, with scheduled campaigns, admins can now set campaigns to start at a future date and monitor which campaigns are scheduled, live, or have ended.
To schedule campaigns:
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Log in to Learning Management and click Content.
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Select Campaigns from the dropdown that appears.
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Locate the campaign you'd like to update and click Edit.
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Add your preferred start and end dates for the campaign.
Campaigns Insights help you track the metrics impact of your campaigns. Insights appear in a column added to your Campaigns table, under Clicks
Important to know
When a user clicks a course or video in your Campaign, the number of unique clicks should appear within 24 hours.