WARC

Video drives action, but not always immediately. While 80% of Meta users repost purchasing after seeing video content, 70% of those say the decision happens later – not in the moment.  This delay is measurable, and we dive deeper into it in our new report with LIONS Advisory and Meta.  It’s a paper designed to help marketers rethink how value is created and measured in app advertising. Packed with research and actionable tips, use it to start making your measurement more effective ASAP.  Out now 👉 https://lnkd.in/e99kTMUe

The 2026 men's FIFA World Cup is expected to inject US$10.5bn into the ad market, but media fragmentation is changing the game for advertisers.  WARC's Alex Brownsell talks to Omar Oakes about media trends covered in the new Global Ad Trends: FIFA World Cup 2026 report.  Listen now. Apple 👉 https://lnkd.in/e-acQF-D Spotify 👉 https://lnkd.in/es_vwNxf YouTube 👉 https://lnkd.in/eCtGsaiF Sponsored by Criteo

We don’t need to tell you that digital consumer behaviour has changed at breakneck speed.  But we can tell you how to keep pace.  Learning the value of a view and the attention it earns reveals the impact of exposure on memory, preference and future action (particularly among young audiences).  Use our new WARC x LIONS Advisory x Meta report to challenge click-led assumptions and apply more effective measurement approaches. Out now 👉 https://lnkd.in/e99kTMUe

In 2004, 12 men on Unilever’s board rejected Dove’s ‘Real Beauty’ idea. But the teams at Ogilvy UK and Dove didn’t back down. They rallied and created something that didn’t just change the board’s mind – it changed the beauty industry forever. Since then, 'Real Beauty' has shattered stereotypes, reshaped beauty standards, and driven brand growth for over 20 years. And now it's claimed top spot on the WARC Effective 100. Join WARC's Amy Rodgers and Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, as they unpack how bold ideas and emotional storytelling built one of the most iconic campaigns in history. Apple 👉 https://lnkd.in/eyHr2n7h Spotify 👉 https://lnkd.in/e_ZsV2qi YouTube 👉 https://lnkd.in/edPgVyVA

Same trusted, objective data 🤝 new ways to turbocharge your media effectiveness. The WARC Media team – along with our friends at Omdia, Walrus Intelligence and ECI Media Management – has cooked up something special: • Platform-and-category-level social media and retail network ad spend data • Peer-reviewed ROI benchmarks organised by sector, medium and market • Plus all-new AI-powered interactive dashboards to interrogate those datasets ...and a whole lot more coming soon. You can find out more here 👉 https://lnkd.in/ed8Pz2Pv Get ready to make even bolder, data-led moves.

Remember when 'Netflix and chill' meant no ads in the mix? Plot twist: there are ads. But people don't actually mind them... Netflix's approach proves that advertising can be both effective *and* welcomed by consumers. It's finding a way to crack the code by treating advertising like content itself: 👉 Premium environments 👉 Data that knows the audience better than they know themselves 👉 Formats so innovative, viewers actually engage The full story, complete with enough data to fuel your next 10 strategy decks, is waiting in Platform Insights: Netflix. Only on WARC 👉 https://lnkd.in/egdXrZPi

The rules of effectiveness aren't new. But playing by them this well, and getting these kinds of results? That is. The bold Effective 100 minds making previously unheard-of moves are here. From long-term branding to smarter measurement, check out the quotes from our third and final Rankings of 2026. Discover our Rankings tables and learn from the best 👉https://lnkd.in/exaWF_R8 Marcela Melero Fernando Ribeiro Filipe Bartholomeu Morgan Flatley Jeff McCrory John Wren Leandro Barreto Mick McCabe Shelby Saville 👏

The FIFA men’s World Cup is a big deal: 48 teams from six continents, 104 matches and billions of viewers. That much we can agree on. But its relationship with the global ad market is a bit more nuanced. The ad spend uplift from the World Cup has fluctuated since 2014. WARC Media forecasts that the 2026 tournament will inject $10.5bn into the ad market, reversing a decline from 2022 (blame rising interest rates and general economic turbulence), but lagging the total from 2018. In part, this is because World Cup advertisers are no longer competing within a single commercial surface. Brands will engage fans across touchpoints – before, during and after matches have concluded. Debate about the games matters as much as live sporting drama, and media plans increasingly include platforms that benefit from the conversation about the World Cup without the burden of bidding for rights – from creator content to podcasts. You can find out more in a brilliant new Global Ad Trends report, written by Omar Oakes and featuring commentary from Luke Stillman, CFA, James McDonald, Kate Scott-Dawkins, Kush Bhardwaj, Dan Holt and Martin Blich. Links in the comments - and a dedicated episode of the WARC Podcast to come later this month...

Everyone wants to create effective work. The Effective 100 *actually* did it. Out now, these are the campaigns, companies and people that made measurable impact over the last year. Celebrate our Effective #1s – then use The Rankings to make your own bold, effectiveness moves. Get all of the WARC Rankings here 👉https://lnkd.in/exaWF_R8 Dove Ogilvy UK Mindshare McDonald's Unilever AlmapBBDO Starcom Ogilvy 👏

Struggling to balance short-term wins with long-term brand growth? You're not alone - the Twin Pace Effectiveness Gap is a challenge for marketers across APAC. Join us on March 19th, at 1pm SGT for a live webinar where you'll hurdle exclusive survey insights, diagnose the effectiveness gap, and explore regional nuances impacting marketing strategies. Ready to bridge the gap and streamline your strategy? Let's make it happen. 📅 Register now 👉 https://lnkd.in/eECbrak4 📊 Download the report 👉 https://lnkd.in/e4bW-Wvj