Shinola reposted this
Introducing Shinola's 2025 Great American, James Dewitt Yancey, better known as J Dilla. This release is the latest addition to Shinola’s Great American series, honoring American icons who have shaped, influenced and changed American culture. When I started at Shinola in 2023 I wanted to rethink what the Great American Series could be. J Dilla instantly came to me as someone who deserves to be honored. He's a true visionary who shaped the sound of a generation and changed music forever—and he’s a son of Detroit. To commemorate the launch, we partnered with Detroit native and multi-platinum superstar Big Sean to announce the release. I wanted to tell this story through Sean’s lens, as someone who was directly impacted and inspired by Dilla and his work. By doing so, we're bringing together the craftsmanship of an iconic Detroit brand with the true essence of Detroit culture. I’m beyond excited to release this watch and continue to honor J Dilla’s legacy. To me this is a perfect moment, where brand meets product meets culture meets impact. A huge thank you to Eothen Alapatt, The James Dewitt Yancey Estate, J Dilla's daughters: Ty’Monae Whitlow & Ja’Mya Yancey, Felicia Alston, Laura Mae Sorio, Roc Nation, Vitto, and the whole entire Shinola team for believing in this project and playing a role in making this moment a reality. The watch comes out next month but you can sign-up at the landing page (www.shinola.com/jdilla), to be the first to know when this limited-edition timepiece is unveiled.