Shinola’s cover photo
Shinola

Shinola

Consumer Goods

Detroit, MI 36,105 followers

Beautiful, enduring handcrafted goods to be lived in, worn out, and well-loved.

About us

Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.

Website
http://shinola.com
Industry
Consumer Goods
Company size
501-1,000 employees
Headquarters
Detroit, MI
Type
Privately Held
Founded
2011
Specialties
Watches, Leather Goods, Bicycles, Journals, Home Audio, and Jewelry

Locations

Employees at Shinola

Updates

  • Shinola reposted this

    View profile for Phil Pirkovic

    Director of Brand, Shinola | Formerly Google, Noble People, Mother New York | 2020 + 2021 Adweek CMO Mentee

    Introducing Shinola's 2025 Great American, James Dewitt Yancey, better known as J Dilla. This release is the latest addition to Shinola’s Great American series, honoring American icons who have shaped, influenced and changed American culture. When I started at Shinola in 2023 I wanted to rethink what the Great American Series could be. J Dilla instantly came to me as someone who deserves to be honored. He's a true visionary who shaped the sound of a generation and changed music forever—and he’s a son of Detroit. To commemorate the launch, we partnered with Detroit native and multi-platinum superstar Big Sean to announce the release. I wanted to tell this story through Sean’s lens, as someone who was directly impacted and inspired by Dilla and his work. By doing so, we're bringing together the craftsmanship of an iconic Detroit brand with the true essence of Detroit culture. I’m beyond excited to release this watch and continue to honor J Dilla’s legacy. To me this is a perfect moment, where brand meets product meets culture meets impact. A huge thank you to Eothen Alapatt, The James Dewitt Yancey Estate, J Dilla's daughters: Ty’Monae Whitlow & Ja’Mya Yancey, Felicia Alston, Laura Mae Sorio, Roc Nation, Vitto, and the whole entire Shinola team for believing in this project and playing a role in making this moment a reality. The watch comes out next month but you can sign-up at the landing page (www.shinola.com/jdilla), to be the first to know when this limited-edition timepiece is unveiled.

  • View organization page for Shinola

    36,105 followers

    Elevate your holiday gifting. It's never too early to think about corporate gifting. Acknowledge the depths of your relationships and the dedication of your teams with refined corporate gifts including monogram-ready desk clocks, journals, etched watch boxes, and gift cards. Interested? Learn more here: https://lnkd.in/gYZi9HvA To ensure holiday delivery, place your customized orders by December 2nd and regular orders by December 8th. #corporategifting #employeerecognition

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  • View organization page for Shinola

    36,105 followers

    Make it an event to remember. A branded experience with Shinola can take your corporate events to new heights. Host your networking or business functions at one of our 21 stores nationwide, where Shinola artisans add a touch of craft through debossing journals and leather goods. And give the gift of choice to your guests with discounted gift cards. Host memorable experiences in the following cities: • Ann Arbor • Denver • New York • Boston • Detroit • San Fran • Chicago • Grand Rapids • Venice • Cleveland • Minneapolis • Washington DC • Dallas/Plano Interested? Learn more here: https://lnkd.in/gYZi9HvA

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  • View organization page for Shinola

    36,105 followers

    This morning, we carved out time to do what we love most: celebrate. Shinola is built on the employees who keep our stores, factory, design studio, logistics, and office operating at full speed. We honored some of the longest-tenured of those people with a gift to commemorate 10 years of working together. This is an important group among the many who simultaneously fight fires and puts smiles on countless customer faces every day. First in. Last out. They're the ones that presidents have asked to meet when visiting #Detroit. Every Shinola product carries their fingerprints. And they are a reminder that a brand isn't what a company sells -- it's the people behind those products. In the words of our founder (which one of our 10-years overhead in an elevator once upon a time) "Is this the best f-in company, or what?" It is.

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  • View organization page for Shinola

    36,105 followers

    David, we'd love to host you and that brief case in Indianapolis when we open our doors. Or, drop us a line when in the Motor City

    View profile for David E.

    VP & Editor-in-Chief

    Word on the street is a Shinola Hotel is coming to #Indianapolis, sticking to its Midwest thematic (we wrote recently about its flagship #Detroit property; see below). Shinola has been one of the rare retail-first companies to segue effectively into the hospitality space. RH, née Restoration Hardware, has a 10-room hotel in New York, though it's website points out that "This is not a hotel." You've got Armani Hotel Dubai and Bulgari Hotel Group. There are others I surely missed. The next iteration of a Shinola hotel is still in the early stages but is being developed by Boxcar Development, owned by Herb Simon, who also owns the Indiana Pacers, as part of a multi-use development that could include a large music venue operated by Live Nation Entertainment. Sage Hospitality Group, which manages the Detroit Shinola, has been tapped to do the same in Indianapolis. Full transparency: I own a Shinola leather briefcase and for Mother's Day, some years ago, I purchased a Shinola watch for my mom.

  • View organization page for Shinola

    36,105 followers

    thank you, Scott Christian Hooser and all who attended / participated to make this a memorable moment in the Shinola story.

    View profile for Christian Hooser, MPS

    Experimental Marketer & Brand Strategist

    Last night, I attended the Shinola launch party for the Mooncraft Monster: Apollo 11 Limited Edition Watch. An evening filled with music, conversations, and exquisite timepieces. Hearing Greg Verras, the Director of Watch Design, share the inspiration behind this watch and its ties to the Apollo mission & Detroit was truly enlightening. Brands with a compelling narrative always captivate me, and this watch certainly has a remarkable story to tell. The Mooncraft Monster stands as Detroit's tribute to the historic lunar mission and the dedicated workforce behind it. Limited to just 500 pieces, this timepiece, with its titanium case, blue aluminum bezel, and custom manual-wind chronograph movement, exemplifies American design and craftsmanship at its finest. A collector's dream and a symbol of impactful history. #MooncraftMonster #ShinolaLaunch #AmericanCraftsmanship

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      +5
  • Shinola reposted this

    Barack Obama, the former 44th President of the United States, takes the role of ambassador on all things American beyond the Oval Office, as he was recently spotted wearing a Detroit-assembled Shinola Runwell watch. Influenced by vintage American pocket and trench watches, the Runwell embodies classic American craftsmanship and style, a fitting choice for someone who continues to represent the nation's spirit. Check out GQ Magazine for more details: https://lnkd.in/eMDPHWSQ

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