Sensor Tower

We’re not just attending — we’re hitting the stage! Join Vlad Prelevic, Account Director at Sensor Tower, at Neudata’s NYC Summer Data Summit as he unpacks what holistic web and app behavior means for navigating today’s digital economy. 📅 When: May 8th | 8am to 5pm 📍 Where: 225 Liberty St., NYC 🗣️ Topic: Exploring holistic digital behavior across app and web It’s going to be a deep dive into smarter market intelligence. Hope to see you there!

We’re taking the stage at Pocket Gamer Connects Dubai! Join us as Sensor Tower Account Director Josh Skinner speaks on the state of gaming, and how alternative data can serve as a vital resource for developers and brands. 📅 May 7–8 📍 Dubai World Trade Centre 🗣️ Josh Skinner, Team Lead & Account Director @ Sensor Tower 🧠 Topic: State of Gaming

Sensor Tower in the news! One of the biggest stories of the year - #tariffs imposed by the US administration have set off trade wars and volatility across world markets in the last couple months. How has this turbulence affected digital and mobile advertising across major e-cmmerce brands like, eBay, Mercari US, Poshmark, ThredUp, and in particular, Chinese brands like Temu, struggling through the largest tariff increases? The biggest stories require the most accurate, timely data. We’re proud to be a trusted source for top media publications like The Associated Press, CNBC, WIRED, and ADWEEK. Does your data know? Ours does. #DigitalAdvertisingInsights #MobileAppIsights #CompetitiveInsights #News #TradeWar

We’re heading to Neudata’s NYC Summer Data Summit! Join Sensor Tower on May 8th at Convene in Brookfield Place as we explore the latest in alternative data and digital behavior. 📍 Where: 225 Liberty St., NYC 📅 When: May 8th | 8am to 5pm 🧠 What: Trends, tech, and the future of data Let’s connect and talk about how app and web insights can level up your strategy.

Sometimes you just report the story. And sometimes, you become part of the story. As Sensor Tower celebrates our Company Kickoff this week in #Barcelona, the massive power outage across #Spain, #Portugal, and parts of #France put our team in the center of the storm. But, what happened across mobile during the blackout? Users shifted their mobile app behavior in real time…and we captured it.  🇪🇸 X saw a spike in usage in Spain, though time spent per session declined.  📉 Temu's usage and time spent both dropped.  🍭 #CandyCrush DAUs increased (people were bored!) but users spent about the same amount of time in-app. 📞 WhatsApp usage spiked at the beginning and end of the outage, showing how people turned to messaging to stay connected. Moments like this highlight just how responsive mobile behavior is to real-world disruptions — and why real-time app intelligence matters. #blackout #poweroutage #mobileapps #mobileappinsights #digitaladvertisinginsights #competitiveinsights

Headed to Pocket Gamer Connects Dubai? 🌆 We are too, and we’re bringing the latest insights in mobile gaming trends and alternative data with us. Let’s talk about how the right data can supercharge performance, optimize strategy, and give your game a competitive edge. 📅 𝗠𝗮𝘆 𝟳–𝟴 📍𝗗𝘂𝗯𝗮𝗶 𝗪𝗼𝗿𝗹𝗱 𝗧𝗿𝗮𝗱𝗲 𝗖𝗲𝗻𝘁𝗿𝗲 We’ll also have Sensor Tower’s own Josh Skinner speaking at the event — more details to follow. Hope to see you in Dubai!

🏆 Leading Japanese app publishers gather at Sensor Tower’s APAC SUMMIT 2025 Our APAC AWARDS Ceremony was a success in Tokyo! 🇯🇵 With nearly 70 attendees, APAC SUMMIT 2025 brought together industry leaders including 9 of the 12 award-winning Japanese publishers from the APAC AWARDS 2024. We'd like to extend a huge congrats to the talented winners: 🎮 𝗕𝗲𝘀𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗟𝗮𝘂𝗻𝗰𝗵 𝗚𝗮𝗺𝗲: Pokémon Trading Card Game Pocket 🛠️ 𝗕𝗲𝘀𝘁 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗚𝗮𝗺𝗲: Gakuen Idolmaster 🎨 𝗕𝗲𝘀𝘁 𝗗𝗿𝗮𝘄𝗶𝗻𝗴 𝗔𝗽𝗽: ibisPaint X 🏪 𝗕𝗲𝘀𝘁 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 𝗦𝘁𝗼𝗿𝗲 𝗔𝗽𝗽: 7-Eleven App 🚕 𝗕𝗲𝘀𝘁 𝗧𝗮𝘅𝗶 𝗔𝗽𝗽: GO 🎥 𝗕𝗲𝘀𝘁 𝗩𝗶𝗱𝗲𝗼 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗔𝗽𝗽: U-NEXT ✈️ 𝗕𝗲𝘀𝘁 𝗧𝗿𝗮𝘃𝗲𝗹 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗔𝗽𝗽: Japan Travel by NAVITIME 👯♀️ 𝗕𝗲𝘀𝘁 𝗢𝗻𝗹𝗶𝗻𝗲 𝗛𝗮𝗻𝗴𝗼𝘂𝘁 𝗔𝗽𝗽: Parallel 🛴 𝗕𝗲𝘀𝘁 𝗠𝗶𝗰𝗿𝗼𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝗽𝗽: LUUP #APACAwards

Working out in time for summer? ☀️👙 Today we're unpacking ad strategies of top athleisure brands: https://bit.ly/42I2xo1 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗿𝘂𝗻𝗱𝗼𝘄𝗻: 🎽 Fabletics led the pack with the biggest budget and over 50% of total impressions — powered by celebs like Khloe Kardashian. 💡 New Balance spent the least on Instagram — but still generated +8pts more impressions than spend share. 👟 Gymshark stood out for its creator-first strategy, allocating 29% of its ad budget to YouTube — more than any other brand. 📉 Vuori & New Balance both bet big on OTT… but saw underperformance by -19 and -30 points, respectively. 💰 lululemon was the second-highest spender — but fell short on efficiency: 17% of spend = only 15% of impressions

Temu's domination of the U.S. retail market has come to a screeching halt...for now. As the Chinese eCommerce giant freezes ad spend in the states in the face of pressing macroeconomic concerns (👋 tariffs), here are five fast facts that unpack what's going on: 1️⃣ Temu’s Facebook ad spend (>50% of its U.S. budget) dropped 99% from April 6–19 2️⃣ Daily Facebook impressions also plummeted 99% during that window 3️⃣ U.S. app downloads are down 63% in the past 30 days (Mar 23–Apr 21) 4️⃣ Temu fell from #5 to #83 on the overall App Store chart 5️⃣ Within the Shopping category, it slid from #1 to #9

🎤 Excited to share that Dmitrii Ilinov will be speaking at 𝗔𝗽𝗽𝗛𝘂𝗯 𝗪𝗮𝗿𝘀𝗮𝘄 (𝗔𝗽𝗿𝗶𝗹 𝟮𝟯–𝟮𝟱), where he’ll present Sensor Tower’s State of Mobile 2025. From global app trends to evolving user behavior, Dmitrii will dive into what’s shaping the mobile landscape in the year ahead. 🗣️ 𝗪𝗵𝗼: Dmitrii Ilinov 📍 𝗪𝗵𝗲𝗿𝗲: Google Campus, Warsaw, Plac Konesera 10 📆 𝗪𝗵𝗲𝗻: April 23rd - 25th 📖 𝗪𝗵𝗮𝘁: State of Mobile 2025