Good read shared by Dave. As you know, Sedso isn’t approaching AI discovery like SEO. It goes beyond visibility. We focus on how AI represents, compares, and recommends your brand, so you can manage AI-driven discovery. Our founders are always keen to speak with marketers exploring this. You have our contact, let's catch up! #SEO #DigitalMarketing #CMO #GEO #AEO #Search
This WSJ article on AI search is timely. Lots to take from it. My top thought: AI search is making everyone act like it’s 2010 again. A lot of teams are trying to game AI to show up in AI answers. Most will lose. My insights: 1) AI search is not the same as SEO Traditional SEO still matters, but it’s no longer enough. There are no rankings to climb, no stable algorithm to reverse engineer, and no clear feedback loop. 2) You can’t game what you don’t control Most teams are still using the old playbook (e.g. more content, better structure, “AI-friendly” pages). There’s merit to it, but it should be treated as hygiene. You won’t win by just doing this. 3) The real risk isn’t traffic If you’ve done the basics, you’ll appear. Then what? In a world where people converse with AI, the journey isn’t linear. It goes deeper, shifts, and takes unexpected turns. The real risk is losing influence over how AI represents your brand, how it frames you, and who it compares you against. And in those moments, AI isn’t just surfacing information. It’s shaping the answer and influencing the decision. --- Just my 2 cents. If you’re a marketer trying to understand this shift or figure out how to approach it, happy to chat. DM me or drop a comment and let’s set something up. --- Article: https://lnkd.in/gq_aW3ec #AISearch #AIDiscovery #SEO #Marketing #Brand #CMO