“Football is culture first and that’s where PUMA shows up.” — Dominique Gathier, VP Teamsport at PUMA As the countdown to FIFA World Cup 2026™ begins, PUMA is preparing for its strongest World Cup presence in two decades, equipping 11 national teams across four continents as football commands the world’s attention. From Portugal and Morocco to Paraguay and New Zealand, PUMA’s presence spans the globe, with players taking the stage in FUTURE, ULTRA and KING football boots in the bold SHOWTIME colorway. For Dominique Gathier, the tournament represents more than performance on the pitch. It’s where football, culture and emotion come together and where unforgettable moments are created. The World Cup is fast approaching and the ambition is clear: “We are ready to steal the show.” 💥
About us
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
- Website
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http://about.puma.com/en/careers
External link for PUMA Group
- Industry
- Retail
- Company size
- 10,001+ employees
- Headquarters
- Herzogenaurach
- Type
- Public Company
- Founded
- 1948
Locations
Employees at PUMA Group
Updates
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PUT ON A SHOW ⚽ Today, unveils the new SHOWTIME PACK featuring FUTURE, ULTRA & KING- built for players ready to perform on football’s biggest stage. Inspired by the iconic TRICKS packs of 2014 and 2016, SHOWTIME brings back the bold energy that changed the game. Neon pinks, blues, and yellows collide in a color story designed to stand out, disrupt, and be seen. As Dominique Gathier, VP Teamsport at PUMA, says: “The SHOWTIME PACK is all about self-expression and the confidence to perform at your absolute best on the biggest of stages.” But SHOWTIME is bigger than football. In 2026, PUMA goes all in: unifying football, running, basketball, and golf through one bold creative direction and one unmistakable energy showing up louder than ever across sport’s defining moments. Not just part of the show, but the ones stealing it.
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PUMA CEO Arthur Hoeld sat down with Sueddeutsche Zeitung for his very first interview since stepping into the role, sharing a clear and honest take on where PUMA is headed next. From sharpening the brand and putting sport back at the centre, to doubling down on key growth drivers like football, running, and training, Arthur makes one thing clear: PUMA is here to be bold, spark conversation, and reclaim its place among the top three global sports brands by daring to do what others don’t. Click through the slider for a selection of standout quotes from the interview👇 *Note: The original interview was conducted in German. Quotes have been translated into English.
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Step inside innovation. Step into speed. 👟 At PUMA, performance starts with the athlete and comes to life in the NITRO LAB. Located in Dillenburg, Germany, and developed in partnership with orthopaedic experts, this high‑performance testing facility brings together biomechanics, data, and real athlete feedback to shape the future of our footwear across running, football, and HYROX. From motion analysis to running economy testing, every insight helps push performance further. Swiss middle-distance runner Audrey Werro recently stepped into the lab, contributing valuable feedback to the next generation of running innovation- some of which is still in development. Because whether you’re racing a marathon, training for HYROX or chasing a new PB, innovation should work for everyone.
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Welcome, Mark! Our new CFO Mark Langer had his first day at our HQ in Herzogenaurach today. He started the day with a townhall meeting with his new teams. After being officially welcomed by our CEO Arthur Hoeld, Mark took the time to answer questions about his priorities, his leadership style and also his favourite football team. Please join us in welcoming Mark to PUMA.
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When legends stop by, the energy speaks for itself.⚡ Our London Flagship was built to bring the best of PUMA closer to consumers- combining performance innovation, immersive storytelling and community in the heart of Oxford Street. During one of our London Marathon activations, we were proud to welcome Usain Bolt, the fastest man in the world and a true icon of sport, to the space, where runners, fans and athletes came together to celebrate the energy of race week. From product innovation to unforgettable moments, this is what modern retail should look like.
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As one of the world’s leading sports brands, our history is rich. And so is the cat. 🐾 Few logos are as instantly recognisable as PUMA’s jumping cat. Born from Rudolf Dassler’s vision of speed, strength and agility, the version we know today was inspired not in a design studio, but during a stroll through Nuremberg Zoo. Introduced in 1968, the updated cat made its first leap across the PUMA wordmark and into sporting history. While the logo has evolved over time, its essence remains unchanged as a symbol of performance, endurance and ambition. Swipe through to see its evolution. 👇
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We have just announced that Bertrand Blanc will join PUMA as Vice President Global Wholesale. In this newly created position, Bertrand will develop and execute our sales strategies, drive our global revenue growth agenda and ensure the PUMA brand is elevated at major wholesale accounts around the world. Welcome to PUMA, Bertrand!
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