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Meijer Selects Pentaleap to Solve This Core Problem: Today, retailers operate their websites in two silos: Paid vs. Organic. But shoppers don't care whether a product is sponsored. They care about relevant search results. And retailers care about margin. Our data across multiple retailers shows that, when Sponsored Products are served the legacy way, they get only about 50% of the CTR of organic products and convert at an even lower rate (~40% of organic). When paid and organic are run separately, retail underperforms, media underperforms, and the overall page monetization falls short. Meijer, a leading Midwest grocery and general merchandise retailer, uses Pentaleap's unified ranking and relevance-first ad serving layer, where sponsored and organic products compete by the same rules. ❌ No separate logic. ❌ No paid-organic silo. ✅ One system focused on maximizing margin across retail and media. We built our product on top of the enterprise search and personalization technology retailers already use and already pay for, unlocking more than a decade of AI expertise from the leaders. Meijer benefits from ... 🔹 more relevant Sponsored Products and better alignment between merchandising, media, and shopper experience 🔹 the flexibility to work with its preferred campaign frontend or one of our omni-channel orchestration partners 🔹 direct access to incremental demand from Search and Programmatic players through Pentaleap I’m thrilled to welcome Meijer to a growing group of Pentaleap clients, including CVS, The Home Depot, Macy’s, and many more, putting unified ranking to work. 🚀