Naylor Association Solutions (Naylor, LLC)

Did you catch this week’s guest recommendations from Dan Cole, CEM Fellow and Sean Soth? On the Association Adviser Podcast, they highlight Never Split the Difference by Chris Voss and Reset: How to Change What’s Not Working by Dan Heath, two books focused on communication, negotiation, and solving difficult challenges. For association leaders working through revenue, partnership, and team challenges, both offer practical ideas that apply well beyond sales conversations. #Associations #AssociationsManagement #Leadership #AssociationsCommunity

We’re here at ASAE: The Center for Association Leadership’s MMC+Tech.  If you’re here today, stop by to connect with the Naylor team, pick up some swag, and talk about how associations can unlock new revenue, expand membership, and stay ahead of the curve. Grow with Naylor at Booth 449! #MMCTech #Associations #AssociationLeadership 

In this new Association Adviser Leaders' Table conversation, Meredith Ellison, DBA, CAE, Executive Director of the Association for the Advancement of Artificial Intelligence (AAAI), shares perspective on the opportunities, challenges, and conversations shaping AI research. Read it now: https://lnkd.in/eHKFQiGK #Associations #ArtificialIntelligence #AssociationLeadership

Many associations rely on sponsorships and exhibits for revenue, but too often those relationships are treated as one-time transactions. On this week’s episode of the Association Adviser Podcast, Christine Shaw talks with Dan Cole, CEM Fellow of AVIXA and Sean Soth of PAR and Hi-Fidelity Group, Inc. about how associations can strengthen partnerships and improve long-term business development efforts. They discuss changes in sponsorship sales, shifting attendee expectations, and practical ways lean association teams can improve their sales approach. 🎧 Listen now: https://lnkd.in/equhvzkv #AssociationAdviserPodcast #Leadership #AssociationManagement

🎙New Episode Alert!🎙 Hosted by Christine Shaw, CEO & President of Naylor Association Solutions, the Association Adviser Podcast features conversations with association leaders on revenue, membership, and strategy. This week, Christine sits down with Dan Cole, CEM Fellow of AVIXA and Sean Soth of PAR and Hi-Fidelity Group, Inc. to discuss how associations can move beyond transactional sponsorships and build stronger long-term partnerships. The conversation covers sales strategy, sponsor relationships, trade show changes, and what associations should be doing now to support more sustainable revenue growth. 🎧 Listen now: https://lnkd.in/equhvzkv #AssociationAdviserPodcast #Leadership #AssociationManagement

At Naylor, we pause this Memorial Day to honor and remember the brave service members who gave their lives in service to our country. We reflect with gratitude on their sacrifice and hold in our thoughts the families, loved ones, and communities who continue to carry that loss. Today, we remember their service, their courage, and the legacy they leave behind.

ASSOCIATION LEADERS who are looking for ways to 💰 increase revenue (without raising membership fees) know that their annual event is an ideal place to focus and find growth opportunities. For an absolute master class in how to do this, listen to this podcast episode featuring Lori Anderson, FASAE, CAE, the CEO of the International Sign Association for the last 20 years, and Christine Shaw, CEO of Naylor Associates, on the Association Advisor podcast. They walk through a simple and powerful way to increase engagement, trust, loyalty, and yes, financial commitment to your annual event, and this podcast episode breaks it all down for you. It is all about values of course! Because when you know what matters most to people, what they value, everything gets easier. 😊 https://lnkd.in/eREqhYwc

Did you catch this week’s guest recommendation from Lori Anderson, FASAE, CAE? On the Association Adviser Podcast, Lori highlights The Death of Demographics: Valuegraphic Marketing for a Values-Driven World by David Allison, a book that examines why shared values are more predictive than demographic data alone. For associations looking to better understand member behavior and build stronger engagement strategies, it offers a useful framework for thinking beyond traditional segmentation. #Associations #AssociationsManagement #Leadership #AssociationsCommunity

In this new Association Adviser article, Benjamin A. Hopper, MBA, Association Success Manager at Naylor, examines how associations can align internal teams around shared revenue goals to create a more seamless sponsor experience. Read the article: https://lnkd.in/d7ebE3Yv #Associations #Sponsorship #NonDuesRevenue