We’re grateful for every mile made safer and for the teams and customers who make it possible. From all of us at Motive, Happy Thanksgiving. 🍂
Motive
Software Development
San Francisco, California 599,135 followers
Empowering people who run physical operations with tools to make their work safer, more productive, and more profitable.
About us
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. We serve nearly 100,000 customers, across a wide range of industries including construction, field service, energy, trucking and logistics, and the public sector, among others. Please visit gomotive.com or email us at feedback@gomotive.com for more info.
- Website
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http://gomotive.com
External link for Motive
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Electronic Logging Devices, Fleet Management, Vehicle GPS Tracking, Driver Vehicle Inspection Reports, IFTA Reporting, Electronic Logs, and Dashcams
Locations
Employees at Motive
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Richard Davis
I help companies execute through their stages of growth; pre- and post IPO, and beyond.
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Ian White
Head of Insurance @ Motive | On a mission to prove how tech mitigates risk
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Amir Dekel
Senior Sales Engineer, Enterprise at Motive
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Joel Rogers
Regional Vice President at Motive
Updates
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Dual-facing AI dash cams are becoming the enterprise standard — and for good reason. They show what happens and why it happens, giving organizations with fleets the context they need to protect drivers and reduce risk. Read how dual-facing dash cams transformed the safety culture at two organizations, delivering measurable results: https://lnkd.in/eBhG6QVj
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When AI gets it wrong, drivers tune it out. When it gets it right, safety programs transform. In our new blog, Agmark Logistics and FusionSite explain how Motive’s accurate AI restored trust, cut claims, and helped their teams coach with confidence. Accuracy matters. Trust follows. https://lnkd.in/eD2T544c
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🚛 “Motive’s mission to solve real-world problems at scale? That’s what brought me here.” — Kartik Aiyer, Embedded Software Engineer From tackling edge AI to building impactful fleet tech, Kartik shares what drew him to Motive and why engineers looking to shape the future should take note. Read Kartik’s full AI Spotlight on the Motive blog: https://lnkd.in/e3pC3uXT
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🚀 Introducing the new Workforce Hub: your central place for managing driver data and team operations. Workforce Hub is a new dashboard bringing all driver profiles, qualifications, and time tracking into a single view. Fleet users get instant access to key metrics, compliance status, document reviews, timecards, and prioritized leaderboards, all in one place.
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“Our job is to be the safest, most reliable transportation company in Hawaii. Motive helps us achieve that.” — Sale Mangarero, State Safety Officer, Robert's Hawaii, Inc. With a 600-vehicle fleet serving schools, tourists, commuters, and local communities, safety is non-negotiable for Robert’s Hawaii. After replacing a patchwork of disconnected tools with Motive’s AI-powered platform, the results speak for themselves: ✨ 25% decrease in overall safety events 📵 71% decrease in distracted driving 🚫 94% decrease in miles spent speeding Read the full case study: https://lnkd.in/eup3HFes
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Risk reduction starts with precision. Top organizations using Motive report 69% greater AI accuracy, allowing safety teams to focus only on critical events. The result: 92% report fewer accidents, cleaner data, and lower costs across the board. Download the report now: https://lnkd.in/edxBjCeZ
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Safety continues to be one of the biggest challenges for organizations with fleets today, and it’s only getting tougher to manage. CCJ — Commercial Carrier Journal covered new insights from the 2026 Motive ROI Report, showing how disconnected tools and limited visibility are creating real safety gaps. But the data also shows what changes when teams have accurate AI and connected workflows, with top respondents sharing that since adopting Motive: → 92% reported fewer accidents → 83% saw a steep decline in accident-related costs Behind those numbers are real customer stories, like Agmark Logistics catching distracted driving on day one and Estes Forwarding Worldwide reducing accidents by 89% as a result of using the Motive AI Dashcam. Read the full feature: https://lnkd.in/eqdycMQ4
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In-cab audio alerts are now live for AI-powered Smoking Detection. Drivers will now hear a real-time alert in the cab if smoking is detected — building on the AI-powered Smoking Detection feature we launched earlier this year. This upgrade makes it easier to support proactive coaching, reinforce no-smoking policies, and encourage safer driving behaviors right when it counts.
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Motive’s Safety Leader Bootcamp recently made a stop at the Dallas Cowboys Headquarters, bringing safety leaders together to explore new methodologies and frameworks for operational safety. Led by Gary L. Johnson and Jim Higby, the session focused on practical approaches safety leaders can use to drive deeper engagement and build stronger safety cultures. Thank you to everyone who joined us.
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