McCann Worldgroup

The Everyday Tactician strikes again.   Another win for the Xbox team (McCann London & Craft London) — this time Branded Entertainment/Content Campaign of the Year at the Ad Age Creativity Awards.   And a special shoutout to Mihae Mukaida (McCann New York), named Creative Technologist of the Year, a quiet genius who skillfully leverages tech to level up brand experiences for Mucinex, Prudential and more.   Congrats to our teams and thanks to Ad Age and the Creativity Awards jury for a fun Wednesday night.   #TruthWellTold

SEVENTEEN reasons to celebrate today! We're thrilled to announce our wins at The Clios and so proud of all the hard work and creativity across our global network.   A special shout out to our gold winners: - The Everyday Tactician (Xbox & McCann London, Craft Worldwide) - Room for Everyone (Mastercard & McCANN Poland) - T-Search (Cappuccino Brazil & NGO Mães da Sé) Thank you to our clients for their ongoing partnership and trust and hats off to everyone across the network who made this year’s wins possible — you keep raising the bar, and we’re lucky to call you our own.   #TruthWellTold

Save the Children Perú and McCann Lima have launched a powerful new campaign to spotlight the emotional toll of school bullying. “Bullying Can Destroy a Child’s Happiest Place” transforms once joyful environments—like playgrounds and schoolyards—into stark reminders of how deeply bullying can impact a child’s sense of safety and belonging. The campaign encourages families, educators, and communities to recognize the signs, speak up, and take meaningful action. #TruthWellTold Javier Campopiano

Why is Prasoon Joshi singing?   McCann India just won AOY at Spikes Asia!   Congrats to the entire APAC team who took home 9 awards at the festival including one Grand Prix, three Gold and 1 Glass.   Among the big winners was “Fit My Feet” for shoe brand Buckaroo India. The Design Grand Prix honoree was a product and d retail innovation that tapped into India’s vast street-cobbler network to bring customized footwear to more than 200,000 individuals with club feet. #TruthWellTold

You know about SPF, but today on Earth Day, it’s time to make room for RPF. Reef Protection Factor is the new sunscreen certification making waves to protect coral reefs. RPF was developed by McCann Worldgroup and our partners at University of Derby as a new standard for reef-safe sunscreens. With “reef-safe” sunscreen claims still largely unregulated, this new certification is helping to set an industry standard and help protect reefs from harmful chemicals that can bleach and kill coral.  Along with Stream2Sea and incredible flagship partners in key marine regions, we've been around the world spreading the word about RPF and raising awareness through exciting events like an Amnesty Boat with Amazing Thailand Co., LTD on Railay Beach in Krabi, Thailand, an enormous sand art display in Northumberland, UK, and partnerships with organizations in Malaysia, Puerto Rico, the Bahamas and beyond.  Learn more about RPF and how you can join our mission to help turn the tide on coral bleaching here: https://rpf.world #TruthWellTold Javier Campopiano

Please join us in congratulating our leaders from across the globe who will be serving as jurors at Cannes Lions International Festival of Creativity 2025, setting the tone for excellence in creative and effective work. In categories from Luxury to Creative Effectiveness to Film, we couldn’t be more excited to see our team represented throughout.     A special shout out to our friend Tom Beckman, Global Chief Creative Officer at Weber Shandwick, who will be leading the PR category as Jury President.     #CannesLions2025 #TruthWellTold Valerie Madon Javier Campopiano Sarah Watson julien calot Shilpa Sinha Paulo Engler Dogura Kozonoe Jeff Immel Tom Beckman

Is it safe to eat? MRM Spain’s “Anti-Murphy’s Law Toast” for Enterogermina playfully reexamines the infamous 5-second rule—and challenges gravity—through science, storytelling, and a specially engineered piece of toast. Backed by microbiologists, a Michelin-starred chef, and an award-winning physicist, this campaign blends education and entertainment into the ultimate experience. Read more about this innovative campaign here: https://lnkd.in/ejEyVtZE #TruthWellTold #MRM Javier Campopiano MRM

A big congratulations and welcome to the new CEO of McCann Worldgroup, Southeast Asia – Brandon Cheung. He is a long-time MW leader, former Chief Global Client and Growth Officer of APAC, and a driving force behind some of our most iconic regional work.     “Our region is at a pivotal moment for growth. I’m looking forward to building on the current momentum with our teams to create strategic and impactful creativity that drives true business value for our clients,” said Brandon Cheung.    Brandon takes the reins from Nick Handel who, after 18 incredible years in Singapore, is heading back to London to become CEO of MRM UK. A heartfelt thank you for your leadership and impact across Southeast Asia.    #McCannWorldgroup #TruthWellTold McCann Worldgroup Asia Pacific

Our Global Chief Creative Officer, Javier Campopiano, has been named Jury President at this year’s LIA - London International Awards in Branded Content and Branded Entertainment. One of Javi’s personal favorites, it’s a category that reflects some of the most exciting ideas we can create as an industry.     While LIA assembles the best creative talent to celebrate the best work worldwide, it also opens its jury room doors to advertising’s rising stars. We’re proud to help support and inspire the next generation of talent.    #TruthWellTold #LIA #LIAawards #CreatedForCreatives 

Your private parts deserve as much attention as your face. That’s the idea behind a hijack campaign from Saforelle, France’s #1 intimate hygiene brand. Partnering with McCann Paris and McCann Health London | An IPG Health Company, Saforelle took skincare outdoor ads and extended them all the way “down there” to spotlight the importance of intimate care, posing questions that women might be too shy to ask. The ads mark the launch of Saforelle’s “the more you know, the better you feel” brand platform, which aims to normalize conversation around intimate care through education and science. They’re also a unique collaboration between BIOCODEX and L'Oréal Dermatological Beauty, parent companies of Saforelle and the “hijacked” skincare brands. Find your answers at Saforelle.com #SkincareForDownThere #IntimateRoutine #BreakingTaboos #Saforelle Javier Campopiano