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We’re thrilled to unveil our debut campaign for Destileria Serralles,Inc. Don Q Rum: “Redefine the Knight.” Inspired by the legendary Don Quixote, this campaign celebrates timeless virtues—bravery, courage, and loyalty—that resonate with today’s modern drinker. Through cinematic storytelling, “Redefine the Knight” positions Don Q not just as an exceptional rum, but as an emblem of character and quiet valor. Learn more about the work below: MediaPost: https://lnkd.in/dd5jsUyX LBBonline - Little Black Book: https://lnkd.in/dERbJ-p5