Logitech

#AI is a real growth accelerator at Logitech - but we do need our humans to drive the #AI. Last week in Lausanne, I had lunch with two of Logitech’s #AIChampions: María Alejandra Ramírez Roa and David Foley. We launched our AI Champions network almost a year ago as a volunteer community. No mandates. Just 135+ people across functions and regions who raised their hands to help others work smarter with AI, under the energizing leadership of our Chief AI Officer Eric Porres. Maria Alejandra and David told me how they are hosting demos, running office hours, and building prompt guides and new AI agents and assistants that drive incremental growth and productivity. I was impressed by their work, and by their - thoroughly human! - motivation to be AI champions: ‘I want to make everyone’s life better’ (Maria Alejandra); and ‘No Logitech employee left behind!’ (David). Now that is ‘Extending Human Potential’! 

Fresh from NVIDIA GTC! With the new Immersive for Autodesk VRED app coming to visionOS this spring, Kia is using Apple Vision Pro to conduct executive design reviews across its global design centers. As part of this workflow, designers are using Logitech Muse to create and share digital sketches and notes layered directly over vehicle models. Additionally, they are using it as a virtual laser pointer to highlight specific components for both local and remote collaborators. Check it out! #LogitechMuse #NVIDIAGTC

After celebrating 22 incredible years at Logitech, I’m humbled and energized to step into my new role as Chief Commercial Officer, leading our global commercial organization, starting April 1. What began as a key account manager role in Switzerland has turned into a journey of growth, learning and inspiration. Every step has been about embracing change, seizing opportunity and building something lasting together. To Quin Liu, a big thank you for your continued partnership over the years. I’m honored to follow in your footsteps. Your positive impact on the business and me will last for years to come. To our amazing partners and customers who have joined me along the way, I thank you. Your trust, collaboration and challenges have pushed us forward, creating breakthrough innovations and delighting our consumers. We’ve shared proud accomplishments and moments of real celebration that remind me why relationships are the true engine of our shared success. To my teams across Logitech, you continue to redefine what sales and marketing excellence look like. I’ve always believed that creativity costs nothing, and this team has proven that creativity is one of our greatest superpowers. Together, we’ve built trend-setting programs like our flagship brand events, Logitech G PLAY and Logi WORK, forged meaningful alliances, and created complementary, winning teams. Seeing how our organization has evolved across Europe and Asia Pacific fills me with pride and immense gratitude. Of course, a special thank you to Hanneke Faber for your trust and faith in my abilities, and for giving me this incredible opportunity. Partnering with you over the past two and a half years has been incredibly rewarding. Also, I’d like to thank Guy Gecht, the Logitech board and Elaine Laird for your guidance and support. I am pleased Zakir Karim has accepted to step up as my successor, leaving Europe well placed for continued success under his leadership. Looking ahead, in my new role as Chief Commercial Officer, I am confident our global commercial organization will stay “humble and hungry”, building on all we’ve achieved to date. As we bring our Logitech for Business and Consumer organizations closer together, my focus is on spearheading our go-to-market strategy and driving sustainable growth across all our channels. To our partners and customers: I look forward to working closely with you to win together across Work and Play. I can’t wait to see you all in the markets soon! You can read more about the official announcement here: https://lnkd.in/eB4kWMyU #Logitech #Logilife #Elevate #Leadership #Growth Bracken Darrell Wendy Becker

You prioritize wellbeing - what about at your workspace? When we surveyed 5,500+ office workers across 11 countries, we found that the majority are in pain. The culprit? Bad posture. Yet desk wellbeing and tools like keyboards and mice are often overlooked in the comfort equation. This March, we’re celebrating #InternationalWellbeingMonth with simple tips, expert guidance, and everyday solutions to help reduce strain, improve how work feels, and rescue your desk rituals. Read more at https://logi.link/fqbgo5 

Does your workspace give you energy, or take it away? For International Wellbeing Month, we’re moving beyond the "tech" and focusing on the human. Our “Ritual Rescue” initiative is all about small, intentional changes that make a massive difference in how we feel by 5pm. Watching Marlene Vega refresh her creative space is the perfect weekend inspiration for a fresh start (link in the comment box). I’m curious: what’s one "ritual" you’re changing this month to feel better at your desk? Many tips for better set-up here: https://lnkd.in/erEqEwMR #InternationalWellbeingMonth #RitualRescue #WorkSmarter #Logitech

Our CEO Hanneke Faber recently discussed how Logitech is leading through the AI shift on Rapid Response. As Hanneke explains, if AI is the brain, it still needs hands, eyes, and ears to operate effectively. That’s where Logitech comes in – “building AI-enabled products at scale.” In the interview, she also shares how Logitech is experimenting with an AI “board member,” along with lessons from her time as a competitive diver that continue to shape her leadership today. Read the transcription on Fast Company here: https://lnkd.in/ewmUmpB6