Les Mills International

🌍 Workout for the World is coming soon 🌍  Join the global livestream. Unite your club. Change lives with UNICEF. 💙    We’re mobilizing club partners across the globe to host their very own Workout for the World launch events on June 20 to unite our Les Mills Community for GOOD! Join the global livestream and get ALL the information to get you started and make the most of your efforts. WHEN: May 6 at 8AM or 8PM NZST   (Click on the link to register to see the date and time in your timezone) WHY: Over 1 in 6 kids globally live in a conflict zone   We’re supporting UNICEF in bringing resources, relief, and hope within 48 hours to the most vulnerable children and communities. WHO: You’ll hear from a panel of inspiring experts sharing how – and why – to launch your own Workout for the World event on June 20, so it drives real impact for both  club growth  and  fundraising success. HOW TO REGISTER:    MAY 6 at 8AM NZST  https://lnkd.in/euKgpP_8 MAY 6 at 8PM NZST  https://lnkd.in/e65YAqYV     We can't wait to see you and your teams there, give out exciting prizes LIVE, and share best practices so that together, Les Mills and our partners can support UNICEF in the most impactful way yet.

What does an “elevated experience” really mean to today’s members? Today, differentiation isn’t just about what you offer, but how your experience makes people feel and how easy you make it to return. Behind every standout experience is deliberate planning – where programs, people, and spaces are designed to work together effortlessly for members. That shift creates space for stronger community, smarter use of your team’s strengths, and more opportunities for members to engage beyond the workouts. We’ve put together six tactics that clubs already winning with this approach are using: https://lnkd.in/eV5JB2xy Which ones stand out for you? 

Ultrahuman and Les Mills have launched Les Mills PowerPlug – bringing together human‑led coaching, powered by real‑time biometric insight. The collaboration brings Les Mills' studio-quality workouts directly into the Ultrahuman app, using continuous biomarker data from the Ultrahuman Ring to recommend the right workout based on each user's individual recovery, sleep, and cycle phase. Mohit Kumar, CEO, Ultrahuman, says: "We built Ultrahuman to help people understand their bodies. With Les Mills, we're closing the loop — your ring doesn't just tell you how recovered you are, it tells you what to do about it. The right workout, at the right intensity, every day. That's what training smarter actually looks like." Read more about the partnership here: https://lnkd.in/ea27eNAA

TWO POWERHOUSES 🤝 Les Mills x HYROX Les Mills is now the Official Group Training Program Partner for HYROX Two new programs dropping: CEREMONY HYROX CEREMONY HYROX MAX Elite coaching. Science-backed movement. Driven by community.  More to come…

What does it take to reach the top in the world of elite fitness? RISE: Search for the Ultimate Trainers follows the lives of elite fitness trainers as they compete for one of the most sought-after roles in the fitness industry: a place on the Les Mills global filming team. With a pool of 100,000 certified Les Mills Instructors worldwide, competition is fierce and the challenge is constant. Follow the aspiring hopefuls on their journey in a new six-week YouTube docuseries launching on the Les Mills YouTube channel today at 4:45pm EST - and let us know who you're rooting for... https://lnkd.in/eC-Qy_zs

https://lnkd.in/eY3kfUVc Fitness is the biggest sport in the world. But only a few make it to the top. RISE takes you behind the scenes of one of the largest fitness brands on the planet, following eight elite trainers competing for a place on the Les Mills global filming team. Chosen from over 100,000, they travel the world, perform in front of thousands, and face relentless pressure to prove they belong. From Los Angeles to London, Berlin to New Zealand, this is the reality behind the lights, the crowds and the performance. Six episodes. Series launches 13 April (Northern Hemisphere) and 14 April, 8.45am NZT on the Les Mills YouTube Channel.

Could amplifying what members already know be your biggest retention hack? As the digital solution that enables members to earn points, join challenges, track activity, connect with Instructors and more, YMCA 360 is a bespoke app built for Y associations. And with over 250 YMCA Association partners relying upon it, a premium offering that drives retention is a clear competitive differentiator. The right content can fill timetable gaps, extend reach and exposure beyond the club, and add value without adding complexity. But it was the ability to amplify what members already knew and trusted that led YMCA 360 to add Les Mills content to the platform. By integrating high-quality workouts into one platform, they’ve created a more seamless experience by giving members access to the workouts they love, wherever they are. As YMCA 360 Director of Programming Lynn Wilmot-Stenehjem puts it, "Our members are loving having access to Les Mills workouts, wherever they are. It’s the Y and Les Mills in their pocket.” It’s a powerful example of how trusted brands, working together, can create seamless experiences that deepen connection and confidence for members. To dig into the content roll out, check out the full article. https://lnkd.in/epEm4FWK

Is the area gaining the most traction in your club also where confidence is breaking down? Looks can be deceiving. Strength training is booming. Demand is high. Motivation is there. And yet many members are quietly stalling – or dropping out altogether. The challenge to tackle isn’t appetite, it’s confidence. The 2026 Global Fitness report highlights that confusion, intimidation, and conflicting advice are creating real friction across the strength journey. Even committed members struggle to know how to progress, while newer ones often feel unsure where to start – putting consistency and long‑term retention at risk. That's why bringing members together works. More than ever, building community is a cornerstone of your club's success. Over a third (36%) of Gen Z and Millennials say that the group dynamic provides motivation and encouragement, pushing them to work harder in their strength training, while 35% say friends make the experience more fun and social, changing training from something chore-like to an enjoyable activity. Dive into the insights around what's holding existing and potential lifters back. How is your club breaking down confidence barriers? https://lnkd.in/eGaB6jNr

Les Mills workouts are now integrated into the Zing Coach platform, creating a smarter, more connected way for users to build long‑term training habits. This partnership combines the motivational science behind Les Mills programs with Zing Coach’s adaptive AI coaching, helping users stay consistent with proven workouts and accelerate progress. Marina Nola, Chief Digital Distribution Officer at Les Mills, says, “Our goal is to keep people motivated, engaged, and training regularly. By bringing Les Mills programs into Zing Coach, members get the motivation of human-led workouts and the flexibility of AI, the best of both worlds.” You can read more about the partnership here: https://lnkd.in/ewG4u8HF

What if you could turn everyday workouts into the kind of unmissable experiences Gen Z queues for? The growing popularity of fitness events shows how much consumers value opportunities to connect, compete, and be part of something bigger, but many of these experiences come with a high price tag. That creates an opportunity for clubs to deliver that same “big moment” motivation without the big-ticket cost. By cherry-picking the best elements – music, atmosphere, social energy – and pairing with the right marketing, clubs can create a festival-style vibe that draws members in, builds community, and drives new member interest. Discover how to turn everyday workouts into unmissable experiences and bring the festival energy to your club:  https://lnkd.in/eMvYn-Gb