Interact Brands

Recess mocktails' packaging design by Interact Brands. The packaging uses bold, playful colour blocking to distinguish each flavour, with minimalist typography and soft matte finish giving it a modern, refreshing feel. #DailyDesignInspiration #pentawards #packagingdesign #packagingdesigninspo #packaginginspiration #packaging #design #drinkspackaging #mocktailspackaging #branding

I'm excited to share that I’ve been promoted to Creative Director at Interact Brands. (Holy moly!) 🎉 Grateful doesn’t even begin to cover it. Over the past couple of years with Interact, I’ve had the chance to help build some beautiful, intentional and strategic brands alongside a wildly talented team. This is the kind of work that has challenged me in many ways, but has lead to growth in my role and as an individual. It makes me so proud of the team I get to work with on a day to day, and the clients that have trusted us to lead them through their various stages of expansion. Stepping into this new role, I’m feeling equal parts honored and fired up. Creative leadership to me means clear vision, high standards, and plenty of space for curiosity and collaboration (my personal favorite, as anyone who has collaborated with me knows I love a good idea rant.) And yes, I’m still the person who will obsess over a kerning decision and send a meme in the same breath. Thank you to everyone who’s helped shape my path so far, mentors, peers, clients, and the crew at Interact. Let’s keep making the good stuff. ✨

Exciting day for Grüns as we welcome Headline to the family and announce the Company's $35m Series B Since investing in Grüns early last year we've been blown away by not only the product and performance but even more so the team Can't wait to see what they accomplish in this next phase and thrilled to be on the journey with such awesome people Link to the deal announcement in the comments Chad Janis / Katie Cirulli / Connor Stastny / Connor Dault / Matt Webb / Janna Neinken / Juliet Choi Nancy Xiao / Amanda Groves / Trevor Rechnitz / Ellis Fried / Brian Sugar / Alison Ryu / Saagar Mehta / PLUS Capital / Vanterra Capital / Sugar Capital / Able Partners / PLTFRM

Grüns just hit a $500M valuation. Yes, a wellness gummy. Half a billion. A bunch of friends sent me the news (semi scratching their heads) asking... How did they get there? Let’s break it down. Grüns was founded in 2023 by Chad Janis, a former investor at Summit Partners and board observer at DTC brands like Brooklinen, Dr. Squatch and Ruggable. And so while Grüns didn’t create a new compound.... They created a brand people actually want to stick with. Here’s what they did right: ✅ 𝗦𝘁𝗿𝗼𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 Deep consumer experience from day one. They understood brand-building, distribution, and what makes something shareable. ✅ 𝗔 “𝗱𝗮𝗶𝗹𝘆 𝗵𝗲𝗮𝗹𝘁𝗵 𝗵𝗮𝗰𝗸” 20 vitamins and mineral in one gummy. No complicated regimens. No clinical coldness. Just pop a gummy and go. ✅ 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆-𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 Bright, poppy, wellness-forward. Feels fun, not fussy. Positioned more like a lifestyle brand than a supplement. ✅ 𝗦𝗺𝗮𝗿𝘁 𝗳𝗼𝗿𝗺𝗮𝘁 Gummies aren’t new, but Grüns made them aspirational. A format that’s easy to love, easy to remember, and easy to share. ✅ 𝗣𝗿𝗶𝗰𝗲 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 At $79.99/month, it’s not cheap, but it’s not intimidating. Low enough to feel accessible, high enough to feel premium. ✅ 𝗗𝗧𝗖 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝗻𝗴𝗶𝗻𝗲 Built through creators, TikTok, and organic hype. Now expanding into retail with Target and Sprouts Farmers Market, bringing the brand into everyday reach. It’s easy to call it hype, but Grüns found their wedge: → Most people still don’t take daily supplements → They’re overwhelmed by choice, bored by pills, and skeptical of science-speak And with GLP-1s on the rise, we’ll see a surge of products supporting nutritional gaps and foundational health. This isn’t a protein brand, but for people struggling to meet basic needs, a simple, comprehensive formula makes a lot of sense. Is it optimal health? Maybe not. But it is accessible. And sometimes that matters more than we like to admit. Because true health doesn’t always start with science, it starts with consistency. ♻️ Repost to share with anyone building in wellness. Follow me at Delphine Le Grand for more consumer health + longevity breakdowns.

One Year at Interact Brands: Building the Ship, Together This month marks one year since I joined Interact, and what a year it’s been. After spending much of my career within larger design agency models, I made the leap to Interact Brands in April last year. I was drawn to the opportunity to help build something — to lead the charge, shape the team, and steer toward new horizons. It was a chance to bring 20 years of experience into an exciting and nimble agency model — and I haven’t looked back since. Those first few months were about diving into the weeds, getting close to the creative team, and digging into how we push toward big, impactful ideas that are also effective. It was also about understanding people — their skills, quirks, and potential — and figuring out how to empower them individually and as a team. Growth, collaboration, and accountability have been at the heart of everything. One of the biggest surprises — and delights — has been just how deeply Interact Brands is rooted in the CPG industry. That depth of experience sets us apart in ways I didn’t fully anticipate, and it’s a huge reason why we’re seeing such strong traction. We’ve landed roster spots with major national and global organizations, while continuing to shape and launch fresh, new-to-world brands. To the Interact Brands team: thank you. Thank you for welcoming me, for listening, and for bringing your passion and drive every day. I’m incredibly proud of the work we’re doing — some of which is just now hitting the market, and some still to come. We’re building a ship — and every one of us has a role to play in getting it seaworthy. I couldn’t be more excited about where we’re headed next. Let’s set sail.