Informa TechTarget

Informa TechTarget is proud to announce that we have been named a Leader and a Customer Favorite in the just released Forrester Wave™: Intent Data Providers For B2B, Q1 2025! Cementing our leadership position in multilevel intent insights, we received highest possible scores in 12 criteria, including Vision, Innovation, Uniqueness of signals and Buying group prediction. According to the report, Informa TechTarget "remains the go-to provider for contact-level intent insights across the industries it serves and is a compelling choice for those looking to expand their intent capabilities globally" and provides "exceptional levels of customer support and partnership". Our clients accelerate topline growth and achieve significant results by leveraging our proprietary intent data to target their go to market efforts with precision and confidence. To learn more and access a copy of The Forrester Wave™: Intent Data Providers For B2B, Q1 2025, go here: https://bit.ly/439TX3b

We’re thrilled to welcome Informa TechTarget to the Demandbase Marketplace! This partnership is all about accelerating pipeline, boosting conversion rates, and helping revenue teams work smarter, not harder. By combining Demandbase and TechTarget intent data, our customers can: ✅ Confidently identify in-market accounts ✅ Pinpoint buying group members earlier ✅ Turn more buyer interest into real pipeline ✅ Drive greater operational efficiency But don’t just take our word for it—Vanessa Willett, VP of Ecosystems at Demandbase, says it best. 👇 💬 Learn more about this powerful partnership today: https://okt.to/AK0Mbm #DemandbaseMarketplace

On May 13th during #Catalyst don't miss Rachael Fuller for her live session "Mastering the Ecosystem Lifecycle: Insights and Strategies for Channel Leaders" ✅ In this session, Informa TechTarget’s Rachael Fuller will: 📍 Walk through the ecosystem lifecycle and common challenges at each stage 📍 Share insights into partner transformation and what partners want from vendors 📍 Explore how we can help you build effective joint strategies and quality pipeline Save your spot & register here: https://lnkd.in/gC_xkDe8

What a fantastic week in London! Thank you to the Demandbase team and for a valuable day of sharing, learning & laughing at #demandbaseGO. So many highlights: ✅ Seeing old friends and meeting new ones ✅ Excitement from customers about the expanded Informa TechTarget & Demandbase partnership & integrations ✅ Discussing the importance of adapting #revgen by embracing a #buyinggroups in your GTM strategies ✅ How critical it is for ALL parts of the GTM to work together and breaking down team and tactic siloes 🤝 ✅ Demandbase's commitment to an open, flexible & transparent ecosystem- which Informa TechTarget is proud to be a part of ✅ How powerful the combination of 1st & 3rd party data is: the perfect balance of scale & precision 🚨 ✅ Sharing and learning from fellow panelists Paul Gilhooly 🎁 Katie Penner Avishai Sharon Tom Edwards ✅ The obligatory Big Ben shot - you've never looked so good 🕰️ Special thanks to Gabe Rogol Kelly Hopping Umberto Milletti Greg Philiotis Paul Gibson Chris Moody Jay Tuel Tom Keefe (you're real!)

Join Informa TechTarget at Mastering Account-Based Advertising, a two hour virtual event with top B2B marketers and industry experts 💡 📌 Don't miss this virtual event as we explore how marketers can build a data-driven account selection process using in-market signals, intent data, and predictive insights to prioritize high-potential accounts 🌐 During the live event, we’ll discuss how a precision-driven approach boosts ROI, learn strategies on cutting through digital noise to reach key decision-makers at the right time, and gain insights from analysts and industry leaders at Informa TechTarget, eMarketer, and IronHorse. If you’re focused on optimizing your ad spend and driving pipeline growth with smarter account-based advertising, register now: https://bit.ly/43av1rJ Demandbase, Iron Horse, EMARKETER

Did you miss the #PartnerMarketingVisionaries Summit earlier this week? Not to worry, you can still tune in on demand ✅ You still have the chance to learn 20+ top Partner Marketing leaders as they share how to drive real growth, boost visibility, and lead in a partner-first world. Don't miss out on: 💡 Big ideas 🎯 Tactical takeaways 📣 Voices from Cisco, Dynatrace, Qlik & more Watch on demand here 👉 https://bit.ly/4h4X1AW #PartnerMarketing #MarketingLeadership #B2BTech #PartnerLedGrowth

We’re not just selling to buying groups anymore. We’re selling into buying networks 🌐 Following Forrester’s B2B Summit, Dara Such VP, Customer Enablement & Data Strategy at Informa TechTarget and 💥 Katie Martell had a powerful conversation about the shift in B2B buying dynamics 💡 The days of simple “buying groups” are over; today’s buyers are consulting expansive networks of internal stakeholders, external influencers, and even AI before they ever engage with sales reps📍 What does this mean for marketers? Omnichannel presence is essential. External influencers (think analysts, resellers, partners) hold sway in decisions. Content needs to educate, not just push for a conversion. The B2B landscape is getting more complex. But this complexity offers an opportunity for those willing to adapt their strategy and help buyers at every stage of their journey. Check out Dara and Katie’s full conversation and dive deeper into the future of B2B marketing in our blog:https://lnkd.in/dHRtNFAG #B2BMarketing #BuyingNetworks #BrandTrust #InformaTechTarget #ForresterSummit

We're still soaring about Informa TechTarget’s strategic partnership with Demandbase! By combining our precise account- and contact-level intent data and permissioned contacts with Demandbase One’s robust ABM capabilities, this collaboration empowers go-to-market teams to prioritize and engage the most relevant accounts earlier in the buyer’s journey. Ready to revolutionize your results? 💥 Explore how: https://bit.ly/4i8sseh Vanessa Willett #Demandbase #IntentData #BuyersJourney

We're proud to announce that Informa TechTarget has been recognized for its leadership in several Account-Based Marketing (ABM) Reports over the past year from B2B Marketing FeaturedCustomers Frost & Sullivan and QKS Group 🏆 This recognition is a reflection of how our market-leading intent data & end-to-end services, combined with our strategic partnerships with companies like 6sense and Demandbase, continue to deliver unmatched ABM outcomes for customers. Our innovative intent-driven approach to ABM sets the industry standard, enabling businesses to: ✅ More precisely target in-market accounts ✅ Identify and engage full buying teams ✅ Accelerate ABM pipeline development ✅ Achieve better ROI Learn more: https://lnkd.in/gpPU-9Ag #B2BMarketing #ABM #TechMarketing #MarketingLeadership #InformaTechTarget #oneinforma

Today’s the day! The 2025 #PartnerMarketingVisionaries Summit is here 💥 Starting off the day, don't miss our first session and keynote session with Jay McBain, Chief Analyst at Canalys, now part of Omdia, will share: ✅ How partner-led growth has transformed businesses ✅ Key trends shaping the future of partner marketing ✅ The top challenges partner marketers will face ✅ Strategies to thrive in 2025 as a partner marketer 🔗 Still time to register and tune in: https://bit.ly/4h4X1AW