Demandbase

We’re thrilled to announce that the Demandbase Marketplace is officially live! 🎉 You might be wondering — what exactly is the Marketplace? It’s a centralized hub for integrations and partners, including powerful new additions like Informa TechTarget and Workato. Built to simplify go-to-market execution, the Marketplace connects your data and workflows so your teams can move faster and smarter. With pre-built integrations and access to expert service providers, customers can easily connect their tech stack to Demandbase One™ and unlock the full potential of their GTM strategy. So, what makes it a game changer? Here’s what you can expect: 👉 A more connected, maximized GTM tech stack 👉 85+ tech integrations (and counting!) 👉 Customer ratings & reviews for smarter decisions 👉 Low-code/no-code setup to lighten the IT load …and that’s just the beginning. We couldn’t be more excited about this launch and the future ahead. Thank you to our incredible team and amazing partners for helping bring the Marketplace to life! We couldn't do it without you. 💙 Learn more in our press release: https://okt.to/f7hYcT #DemandbaseMarketplace #GTMInnovation #MarTech #Sales #B2Bmarketing #B2B #GTM

Great marketing starts with great conversations. 🤝 Join us for Funnel to Fork, an exclusive dinner during the Gartner Marketing Symposium 2025, designed for CMOs and marketing execs to unwind, connect, and exchange ideas that fuel real growth. 🍷 Gourmet dining 🤝 High-impact networking 📍 Annette, Aurora | 🗓 June 2 | 🕡 6:30 PM Special thanks to Sendoso for helping make this evening possible. 💙 Seats are limited for this intimate evening of insights. RVSP today to secure your spot: https://okt.to/pMC9Aq #B2Bmarketing #MarketingLeaders #GartnerSummit #CMOEvent #ABM

Just got back from the Demandbase GO London Summit—and I’m fired up. The next era of GTM is here: Assisted Automation and Insights (powered by AI) The weather was great–so London was spectacular. The Summit was over-subscribed. And the content was top-notch. There were 5 dominant themes echoed across the keynotes, panels, and hallway convos: 1. The era of monolithic platforms that fragment functions and the tech stack is over 2. What were the most powerful and complex capabilities of platforms have to be made easy through agents 3. GTM platforms are becoming insight systems—and need to amplify each other. 4. If Sales doesn’t see value fast in your ABM motion? It dies. 5. Buying Group Engagement is the #1 pipeline driver in 2025. Also at Summit, Demandbase and ForgeX dropped brand-new research: “The AI + ABM Inflection Point.” (link in comments) Here’s a piece of the research that gives insight into what’s next for ABM: Top 5 AI use cases for ABM over the next 6–12 months: 1. Asset creation + personalization 2. Website personalization 3. Research 4. Capturing and/or analyzing Buying signal 5. Campaign orchestration This was one of the most impactful events I’ve attended in years. Hats off to Paul Gibson, and our incredible UK-based team for years of hard work cultivating a vibrant customer community, and a massive shout out to Leanne Chescoe, Nicole Cross, Victoria Oswald, and Sophie Stanley for creating an unforgettable experience!!! Next stop: Demandbase GO New York in October. Let’s go.

Your AI is only as smart as the data behind it. 🧠🤖 Join industry leaders from HubSpot and Huble alongside our team on May 15th for this upcoming webinar on how to turn data chaos into AI clarity. You’ll learn how to: ✅ Prepare your data for AI success ✅ Navigate the “build vs. buy” AI decision ✅ Transform messy data into meaningful results Featuring: 🔹 Umberto Milletti, Chief R&D Officer, Demandbase 🔹 Nicholas Holland, Head of AI, HubSpot 🔹 Daryn Smith, CEO, Huble RSVP to secure your spot: ➡️ https://okt.to/y5aT49 #Webinar #B2B #AI

The sales team is often quite incredible at articulating brand problems, because they experience them first-hand when talking to prospects. They don't, however, usually know how to diagnose the root cause, and definitely don't know how to prescribe a solution. That's our job as marketers. Yet, we very often try to solve that sales and marketing alignment issue by giving sales a whole bunch of stuff, from collateral to campaigns, and almost always aimed at the bottom of the funnel. It often ends up more placation than solution, and when it inevitably doesn't solve the root cause, things go back to square one. Show that you understand the root cause, and propose real solutions, and you might just end up with sales being the biggest champion in your brand efforts. Naturally, sales will always want quick fix solutions, because their problems are very present day, but throwing demand gen solutions their way doesn't solve it. It just masks it with activity and good intentions. Real alignment comes when you are aligned in your focus. Thanks to my good friends at Demandbase for sponsoring this video, and for always being good champions of a healthy sales and marketing relationship.

🚨 B2B advertising is evolving, are you keeping up? Join us virtually for Mastering Account-Based Advertising, a two-hour event featuring top experts from EMARKETER, Iron Horse, Workday, Informa TechTarget, and Demandbase. They’ll share how to: 🎯 Pinpoint and engage the right accounts 💰 Optimize ad spend for real impact 💬 Craft messaging that actually converts Perfect for anyone looking to sharpen their ad strategy in 2025—and yes, it’s completely free. 😏 Save your seat now: ➡️ https://okt.to/cb4XgD #VirtualEvent #ABM #Advertising #B2B

🚀 That’s a wrap on GO London Summit 2025! What an incredible day of innovation, insights, and inspiration at Demandbase Go London Summit — and virtually around the world. We explored the future of B2B marketing, sales, and go-to-market strategy with a powerhouse lineup of speakers, thought leaders, and hands-on sessions. The day was filled with great conversations, new collaborations, and meaningful connections that will shape the future of B2B. 🙌 Huge thanks to our incredible marketing team for bringing it all to life and organizing such a world-class event. 🔥 Highlights included: 💡 Inspiring keynotes that challenged conventional thinking 🎓 Master classes packed with practical learning and ABX certification 🤝 Unmatched networking with peers and industry innovators 🧠 Breakthrough innovations in AI, data, and account-based go-to-market 🌐 Agentbase unveiled — the future of AI Agents in ABM is here Sessions like “The B2B Growth Playbook”, “From Ad Waste to ROI”, and “Mastering Account-Based Success” gave attendees the tools to accelerate their GTM success. To everyone who joined us — in person and online — thank you. Let’s take the energy from today and keep pushing the boundaries of what’s possible in B2B. #GOLondon2025 #B2BMarketing #AccountBased #ABX #AIinB2B #GoToMarket #Agentbase #Demandbase

Back in 🇬🇧 London by popular demand! Following the buzz of GO London, we’re keeping the momentum going with Revenue Rise, an 🥐☀️ exclusive breakfast event designed for B2B marketing leaders. 📍 Haymarket Hotel, London 📅 21st May | 9:30 AM – 12:30 PM BST Start your morning with great food and even better conversations. Then dive into interactive sessions covering the ABM strategies that actually drive pipeline, from intent data and strategic gifting to full-funnel engagement. Seats are limited! Secure yours now: 👉 https://okt.to/BDmzyT Big thanks to our sponsor Reachdesk for helping make this event possible! 💙 #B2Bmarketing #B2B #ABM #Revenue #EMEA

🧠 Did you know the average B2B deal involves 13 decision-makers? That’s why understanding and engaging buying groups, not just individual leads, is critical to modern go-to-market success. In his latest blog, Umberto Milletti, Chief R&D officer, explains why buying groups are the key to stronger alignment, faster sales cycles, and higher ROI. 📖 Learn why buying groups matter more than ever: https://okt.to/eQ7DWO #AI #Agentbase #BuyingGroups #B2B #GTM

Today's Demandbase Go conference in London showcased groundbreaking innovations in AI-powered #AccountBasedMarketing (#ABM), with major tech announcements from Demandbase taking centre stage (as you'd expect!) but alongside the release of new ABM-related data from ForgeX and EMARKETER. Check out my video highlights here, featuring interviews with Gabe Rogol Davis Potter Sumi Shukla Rob Gold and Thomas Allgeyer. I also enjoyed catching up with Shimon Ben Ayoun, Avishai Sharon, Ryan Almond, Rebecca Le Grange, Nicola Ray, Brent Boswell, Fiona Shepherd, Leanne Chescoe, Paul Gibson. At the event, Umberto Milletti from Demandbase unveiled three significant advancements: Agent Base, a framework for #AI-powered workflows that has already transformed campaign management (with 90% of customer campaigns now run by AI agents versus just 10% a year ago); enhanced Buying Groups Technology using AI to identify personas from past deals; and expanded platform openness with a new developer portal for integrations. Davis Potter from ForgeX shared exclusive research showing 91% of ABM practitioners are now using AI, with 19% qualifying as "power users" spending 11+ hours weekly with AI tools. However, only 19% of organizations have an AI roadmap for their ABM programs. Potter characterized companies as "dismissive ships," "reactive ships," or "proactive ships" based on their AI readiness, with those proactively leveraging AI seeing significant benefits. Panel discussions highlighted a critical insight from G2's representative: while sales cycles are lengthening, shortlists are actually getting shorter (from 4-7 vendors to just 2-3), making it imperative to be among the few considered. One panelist emphasized that "buyers are more informed, engaging sales later" due to self-directed research powered by AI. Bill Fisher from eMarketer presented research showing that while B2B ad budgets are growing (nearly 65% of marketers saw increases in 2025), waste remains a significant challenge, with over half of marketers estimating 16-45% of ad spend is wasted on irrelevant accounts. Fisher noted that "There's no longer a direct path to purchase" in the B2B buyer journey. The conference underscored that successful B2B marketing today requires better targeting, first-party data activation, and AI-driven personalization to meet buyers where they are with relevant content. #DemandBaseGo #B2BMarketing #ABM #ArtificialIntelligence