Jasper

Moooo. What do cows have to do with AI adoption?
 Inspired by a brilliant analogy from Moderna’s Brice Challamel, the HERDS Framework breaks down the five change leader types you’ll encounter in every marketing team. 
 Learn how to mobilize each group—from Headliners to Skeptics—to scale AI successfully: https://lnkd.in/eKm2nqVZ

We're excited to announce the launch of our Customer Advisory Board, featuring marketing executives from renowned brands across retail, technology, and life sciences. This strategic group brings together some of marketing’s most innovative minds to collaborate on the future of enterprise AI:  🔷 Joanna Berliner, Head of Creative at Wayfair  🔷 Laura Heisman, Chief Marketing Officer at Dynatrace  🔷 Dane Hulquist, SVP, Marketing Activation at U.S. Bank  🔷 Beverly Jackson, VP, Brand & Product Marketing at Zillow  🔷 Steve Kearns, Global Head of Content, Marketing Solutions at LinkedIn  🔷 Elias Plishner, EVP, Digital Marketing & Analytics at Sony Pictures Entertainment  🔷 Chantal Restivo-Alessi, Chief Digital Officer at HarperCollins Publishers  🔷 Joseph Roemer, Head of Commercial IT, Data & AI at AstraZeneca  🔷 Elaina Shekhter, Chief Marketing & Strategy Officer, SVP at EPAM Systems  🔷 Peter So, VP, Digital Innovation at PGIM We're thrilled to be working together with our inaugural CAB to elevate marketers with the power of AI. Learn more here: https://lnkd.in/e73zBdrq

Tech marketers are leading the AI charge—reporting the highest satisfaction, biggest budgets, and strongest leadership support. But rapid adoption isn’t enough. To stay ahead, tech firms must strengthen governance, training & oversight to turn momentum into lasting ROI. 📖 Read more: https://lnkd.in/eFv84zxF

It’s not just about the tech. What sets mature AI organizations apart is how they use it. From leadership support to clear ROI tracking, top-performing marketing teams share seven key traits when it comes to AI. Start building the habits that separate AI leaders from the rest:
https://lnkd.in/eyrybvhY

Retail marketers are already seeing strong returns from AI—especially in marketing ROI and team productivity. 📈 31% cite increased marketing ROI as the #1 benefit 👥 25% say it's improved team productivity 👍 And 81% report greater job satisfaction But this chart also highlights untapped potential for retail marketers, especially in areas like brand governance, content scaling, and marketing operations. Get a deeper look at the data and uncover key insights for retail marketers from Jasper’s latest research: https://lnkd.in/eFSvN5_T

It's time for marketing's great comeback. In her latest Forbes article, our CMO Loreal Lynch shares why generative and agentic AI aren’t just tools—they’re a strategic advantage for CMOs ready to lead both the next era of marketing and driving enterprise transformation. Read the full article here: https://lnkd.in/gKnrYYpH

We've seen what AI can do. What's coming next? Even bigger transformations. At Web Summit Qatar 2025, our CEO, Timothy Young, explains how we're entering an era where AI isn't just supporting marketers - it's shaping marketing itself.

Only 10% of marketing orgs self-reported "advanced" AI maturity—but they’re setting the bar for what’s possible when AI is applied with intention. According to Jasper’s 2025 State of AI in Marketing Report, these high-maturity teams are: • 96% more likely to track the ROI of AI initiatives • 79% have formal AI governance in place, including AI councils and training • 71% use domain-specific AI tools designed for marketing, compared to only 21% who use general-purpose tools 📖 Read the full article to explore the 7 traits that set high-maturity AI organizations apart: https://lnkd.in/eyrybvhY

Retail marketers are moving fast on AI—but most are still falling short of its full potential. In a space that demands hyper-personalization, strong brand consistency, and real-time agility, early wins aren’t enough. If you’re figuring out how to scale from experimentation to long-term impact, this is for you. Our latest blog on retail marketers in 2025 breaks down what’s working—and what’s holding retail teams back. 💡 Read all the insights here: https://lnkd.in/eFSvN5_T

📰 Jasper featured in the The Wall Street Journal 📰 We're proud to see our customer Opella (the consumer health company behind brands like Allegra and Dulcolax) featured for using Jasper to scale high volumes of marketing content with regulatory guardrails built in. Our CMO, Loreal Lynch, was also interviewed on how leading brands are using Jasper to scale their content operations and and why many still have a long way to go before they can fully implement agentic workflows. We're honored to partner with innovative companies like Prudential, Opella, and 20% of the Fortune 500 who are charting the course for the next era of AI-powered marketing. Big thanks to WSJ and Patrick Coffee for the thoughtful interview and coverage. Read the full article here: https://lnkd.in/gHtcnYVV