Generation Fitness

This is what exercise in care homes can look like… 🔹A variety of equipment. 🔹Different activities. 🔹Lots of laughter. 🔹Targeted exercises. 🔹Clear, meaningful communication. No pressure to join in, just an opportunity to move, connect, and feel good 😊 This is exactly what we set out to create at Generation Fitness, and we’re incredibly proud of how far we’ve come. Because exercise in later life should be inclusive, engaging, and something people genuinely look forward to 💙 #carehomes #caresector #care

Super proud that our Founder Joab Wheatley is Lottie first ever ambassador 🩷 A great team up 💪 Will Donnelly Ruby Hutchins - Perkins #carehomes #caresector #care #partnership #collaboration

Introducing Lottie’s first ever Brand Ambassador: Joab Wheatley 💗 x 💙 Since starting Lottie – I’ve been dying to find individuals with a social following that shared my passion for care and wanted to use their influence for good by supporting Lottie on her mission of elevating later life for everybody. However, like many of my more “out there" marketing ideas, Lottie’s Ambassador Programme never quite got off the ground due to the lack of care creators, and was put on ice in 2021 in favour of more “traditional” marketing channels. This immediately changed when Ruby stumbled across Generation Fitness social channels last year and we were immediately hooked to Joab Wheatley's fun, positive and uplifting care home resident fitness content. It didn’t take long before Lottie (Ruby) was sliding into Joab’s DM’s over Christmas… Today, I’m super excited to welcome Joab Wheatley as Lottie's first ever Ambassador – who will represent and promote Lottie on the field of his care home visits, embody Lottie’s brand values and partner with us to produce social content that inspires, supports and uplifts the care industry. So much exciting collaborations to follow! In the meantime and if you aren’t already – I highly recommend checking out and following Joab’s feel-good content on the following social channels (~50k followers): 💙 LinkedIn: Joab Wheatley 🖤 Tik Tok: @Generation_Fitness ❤️ Instagram: @Gen.FitnessUK #TeamLottie

We’ve got a very strong video dropping next week… 🤣 For now, this is the only photo we’re sharing. Any guesses what we’ve been up to? #carehomes #caresector #care

It's all going on at EQ Care Group Ltd 💥 Dancing, moving, throwing, activities and exercise 💪 Those leg kicks 👏 The key to all of this? Having fun and keeping people moving, because that’s what leads to a better quality of life 💙 #carehomes #caresector #care #partnership #collaboration

This is a tough one! But it looks so much fun 🤣 Of course we can make it easier 👇 Just use a smaller board, or use more cups! The real workout is holding the board 💪 #carehomes #caresector #care #activities

Team activities not only bring people together but turn movement into something we genuinely look forward to 💙 #carehomes #caresector #care

David, one of the students on placement with us, going through a cognitive exercise with everybody to round off a class 😀 Stack the cups from 1–9, as quickly as possible!⏱️ Great for focus, coordination and mental stimulation 💙 #carehomes #caresector #care

Somebody in Chelsea's exercise class has made her a valentines card 🥹 Moments like this say everything about the connection she’s built and the positive impact she’s having 👏 #carehomes #caresector #care #valentinesday

Pat smacking Alex was a true representation of how everybody was feeling with this activity 🤣 Full attention is required for this one 👀 #carehomes #caresector #care