Gap Inc.

Last week, Banana Republic celebrated the opening of its newest store in Scottsdale. Continuing the brand’s legacy of collaborating with American artisans and independent makers, the new space was designed to honor craftsmanship in all its forms. The store features distinct environments for women's and men's collections that create an immersive space that celebrates the brand's rich history through a contemporary lens. #GapInc

Gap teamed up with AWAKE NY, the New York–based brand founded by Queens native Angelo Baque, for a new collection launching today. Inspired by Gap’s archives and rooted in ’90s streetwear culture, the collection celebrates the energy, diversity, and creative spirit of New York. Reimagining everyday essentials through a bold, graphic lens, the lineup brings a fresh perspective to iconic staples for adults and kids alike. #GapInc

Sometimes more is more. Today, we unveiled the new creative campaign for Encore - where our Fashiontainment platform takes center stage. “We approached this campaign like a blank canvas: capturing the essence of each brand while presenting them in a fresh way. That’s what made the campaign powerful - one membership uniting all four brands,” said Zac Posen, EVP and Creative Director of Gap Inc. Beyond a loyalty program, Encore is bringing together style, culture, and access to shape what’s next for #GapInc.

Proud to see this recognition from Where You Work Matters - and even prouder of the teams across Gap Inc. expanding access and creating meaningful pathways for growth. Together, we’re opening doors and shaping what’s possible for the future of retail and culture. https://lnkd.in/gBxYAfMu #GapInc

Spring has officially arrived at our San Francisco Headquarters! We kicked off the week with a fresh installation inspired by Old Navy's spring collection - and even welcomed a few furry friends to greet employees on their way in. A small moment of joy to start the season on the right note. #GapInc

Today, we recognize World Water Day - moment to reflect on the essential role water plays in every part of life. Yet today, 2.1 billion people still lack access to safe water. At Gap Inc., we’re proud to support Water.org and serve as a founding partner of Get Blue, helping expand access to safe water and sanitation for families around the world. Because when safe water comes home, so does time. So does health. So does life. Water touches everything - from global supply chains to everyday moments at home. Investing in access means investing in stronger, more resilient communities. Join us in supporting this work today: https://getblue.water.org/ #GapInc #WorldWaterDay

For the making of Gap's “Sweats Like This” campaign, we pushed beyond a traditional format, reimagining a full-length music video for “WASSUP” in collaboration with Young Miko. The goal: extend the life of a track audiences already love, while introducing new creative dimensions through movement and storytelling. We designed the set to evoke a high-art gallery - an intentional space where product, performance, and culture intersect. At the center was collaboration: Young Miko alongside a cast of 26 dancers representing diverse cultures and backgrounds, each bringing their own perspective to the creative process. The result: a collective vision brought to life, grounded in community, and unlike anything we’ve done before. Making Of Director: Mick Kelleher Making Of DoP: Jenna Huskisson Choreographer: Zoï Tatopoulos #GapInc #SweatsLikeThis

At the 98th Annual Academy Awards, Zac Posen, EVP and Creative Director of Gap Inc., designed custom looks for Barbie Ferreira and Milo Manheim, bringing Gap’s design language through GapStudio to one of Hollywood’s biggest stages. Barbie Ferreira wore a sculptural gown in signature Gap blue moiré taffeta, featuring a corseted bodice with over 70 individual bones and a sweeping skirt inspired by the iconic gesture of tying the Gap Original Big Shirt around the waist. Milo Manheim stepped onto the carpet in a sleek tuxedo crafted from midnight wool cavalry twill with silk faille lapels, layered over a chambray shirt as a subtle nod to Gap’s denim roots. The looks reflect GapStudio’s vision of blending elevated craftsmanship with the timeless simplicity of modern American style. #GapInc

To celebrate the Gap #SweatsLikeThis campaign, our San Francisco HQ team brought the looks to life with a lobby installation featuring pieces from the campaign shoot. Employees stopped by to explore the collection, connect with the product, and experience the comfort and versatility firsthand - because great style should feel as good as it looks. #GapInc

To celebrate International Women’s Day, Athleta led a gathering at Ocean Beach for a morning of connection and renewal. In partnership with Ocean Beach Plunge Club, women from across our community came together for a shoreline walk, a collective deep breath, and a cold plunge into the Pacific. It was a beautiful reminder of the strength that comes from showing up for one another. We’re grateful to everyone who joined us—your participation helped support Girls on the Run Bay Area and the next generation of girls in motion. #GapInc #IWD2026