FERMÀT

🎉FRMT SaaS Couture Line Giveaway Alert!🎉 To celebrate the launch of our SaaS Couture line, we’re giving away some of our fabulous pieces! Get a chance to win our Cloud Wrap Scarf, Cotton LTeeV, How Did You Hear About Us Hoodie, Secure the Banker Bag, and the Cashmere Cost Cap. Here’s how to enter: • Follow us on Linkedln, X, Insta, and TikTok: https://lnkd.in/eR89uzJT • Like this post 💚 •Tag a friend in the comments who would love to join our fashion revolution! 👯♀️ The giveaway ends on 10/21. The winner will be announced on 10/22. Don’t miss out on this chance to elevate your wardrobe with limited edition FRMT! Good luck, fashion lovers!

🏙️FERMÀT is sponsoring The Lead Summit 2025 — happening May 28–29 in NYC! This event brings together the most forward-thinking brands, retailers, and tech companies to shape the future of commerce — and FERMÀT is thrilled to be part of it. We’ll also be participating in The Meetings Program — a curated, double opt-in experience where brands and retailers can “speed date” with tech partners like us. Each meeting is just 15 minutes, and you only meet with partners you’re genuinely interested in. Steve Hult, Head of Revenue, will be there repping the FERMÀT team — DM him to connect! Register today: https://lnkd.in/eE6-zKKh

Real-world photos outperform studio shots. What trends stand out across industries using FERMÀT funnels? Dan shares a fascinating pattern emerging in the clothing vertical, particularly in men's fashion. Consumers significantly prefer seeing models "in the wild" versus studio settings. Real-world imagery helps shoppers better envision themselves wearing the products, creating stronger purchase intent than staged studio photos. This authentic approach helps bridge the imagination gap for potential customers

💌 New week, new Geometry of Growth. Alexa Kilroy shares key trends, helpful tools, and tactical advice to help your brand grow smarter. 🛍️ Store of the Week: Three Ships Beauty Canadian skincare brand Three Ships Beauty is redefining "natural beauty" with science-backed, plant-derived formulations at affordable prices. Their site masterfully blends their sustainable ethos with CRO best practices - featuring Earth Month CTAs, before/after UGC, dynamic product cards, and an ingredient glossary that builds incredible trust. Their smart navigation lets shoppers browse by product, skin type, benefits, or bundles. Check out their sleek shopping experience here: https://shorturl.at/m4UaB 📦 Product of the Week: Charlie by Copper Electric Range Meet Charlie - the world's first energy-storage-equipped induction electric range. This smart cooking powerhouse features a built-in battery that maintains cooking power during outages (enough for 3-5 meals!), lightning-fast heating, and stays cool to the touch. Without methane leaks or harmful emissions, it's revolutionizing kitchen tech - though at $4,200 (after tax credits) with 2025 delivery, it's definitely premium. Cook smarter and cleaner here: https://shorturl.at/30j4G 👀 Content of the Week: The AI Shopping Revolution by Fast Company Confused about "agentic ecommerce"? This article breaks down how AI shopping agents are becoming the gatekeepers between brands and consumers. Smart brands are already optimizing product data, studying recommendation algorithms, and monitoring product positioning to prepare for this fundamental shift in discovery. Read the full article here: https://shorturl.at/MJsqD 🎧 Listen of the Week: Shopify Masters - Experience Explosive Growth Through SEO ZeroWasteStore's founders, Sarah Cieslinski and JJ Follano, share how they grew from $6K to $2M in just one year through SEO alone. Their game-changing decision? Rebranding from "Earthy Shop" to capture 10-15K monthly searches for "zero waste store." The result? From a few hundred orders to over $1M in sales within a year. A masterclass in sustainable traffic growth. Listen here: https://shorturl.at/Iadzg 🧰 Tool of the Week: Big Sur AI Bridging the gap between online convenience and in-store assistance, Big Sur AI creates an always-on sales agent for your e-commerce store. Backed by former Google execs, it naturally handles customer conversations, delivers real-time product recommendations, and proactively engages shoppers based on browsing behavior. The insights dashboard tracks conversation data to help refine merchandising strategies. Level up your customer experience here: https://shorturl.at/XHZHE

We're excited to partner with Willpower for the Catalyst Series: Innovation Playbook - the hottest invite-only gathering for Austin's CPG & DTC innovators! Join us April 16 at Soho House Austin for an evening of: 🔥 Industry secrets from Promix Nutrition's CEO Albert Matheny IV & Super Coffee's CEO Jimmy DeCicco 🛍️ Exclusive shopping deals via Buy with Prime ✨ Hands-on experiences with breakthrough brands It's THE place to connect with fellow consumer brand leaders who are disrupting the game! Grab one of our limited spots with the link in the comments below.

What do Ridge, Unilever, and Glossier have in common (besides being DTC powerhouses)? They’ve all got a CX move that actually pays off. At CX, But Make It Profitable, 20+ leaders are dropping their #1 CX or CS tactic — no fluff, no slides, just the good stuff. Don’t wait. Seats are limited and filling fast. Link in comments below!

𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗮𝘁 𝗙𝗘𝗥𝗠𝗔𝗧! Over the past year, we've achieved remarkable revenue growth, making us one of the fastest-growing Series A companies. Last quarter alone, we welcomed dozens of new customers, including several enterprise brands and retailers. Now, we’re expanding our Revenue Team to keep the momentum going! 𝗪𝗵𝘆 𝗝𝗼𝗶𝗻 𝗨𝘀? We’re revolutionizing commerce and empowering brands to effortlessly create and experiment with better shopping experiences at scale without any dev work: faster experimentation, better performance, more 1st party data, and less risk. AND we've raised $30M in funding from some of the best investors, like Bain Capital Ventures and Greylock.  𝗢𝗽𝗲𝗻 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗼𝗹𝗲𝘀 (NYC Hybrid) - Enterprise Sales Leader  - Enterprise Account Executive(s)  - Sales Development Representatives  - Mid-Market Account Executive(s)  - Agency Growth Manager - Growth Manager(s) 𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀: If you know someone who’d be perfect for FERMÀT, DM me and/or tag them below. Don't forget to smash the love and repost buttons!  #Hiring #Ecommerce #SalesJobs #AI Omar Muñoz Holly Rose Faith Saam Motamedi Scott Friend Stan Rosenberg

Profitable. Customer. Experiences. Over 20 DTC all-stars are getting together to answer one question ↓ How do you connect the love … with the money? And next week, you can join them. https://lnkd.in/gR8CtuKY The biggest brands and tools for a two-hour online event. Tushy’s Ren Fuller-Wasserman Simple Modern’s Katie Mitchell Ridge’s Megan Johns Honeylove’s Jennifer Kushner Caraway Home’s Ashley H. Glossier’s Cati Brunell-Brutman HexClad’s Michael Ludwig Fresh Clean Tee’s Sydney Chestler Unilever’s Alexis Katsafanas Saalt’s Dir. of CX, Bridget Laye Tinuiti’s Benno Stengel-Eskin Richpanel’s Matt Lady Triple Whale’s Mia Healy ShipBob’s Krista Santiago Retention.com’s Kyle Standaert Octane AI’s Aoife Teague KnoCommerce’s Tina Donati Iris Finance’s Drew F. Plus, CX royalty Jess Cervellon, Eli Weiss, and Michael Bair. I cannot wait to see you there!

Ever seen amazing offer on an ad, click on it…and then find yourself stuck on a random page with no offer to be seen? This drives me NUTS. 😭 Jack Archer gets it. Their buyer journey is seamless. Their pants ads showcase specific products PLUS their special offers (40% off), then send traffic EXACTLY where shoppers should land - an enhanced PDP featuring precisely those pants + that exact offer. The transformation is dramatic from both sides: 1. Shopper perspective: The promise in the ad perfectly matches the landing experience. No hunting, no scrolling = actual completed purchases 2. Brand perspective: You're finally delivering on what got the customer excited enough to click in the first place (imagine that!) This is one of my favorite ways that brands can use FERMÀT. The best part? Brands can easily spin up different offer funnels to test which promotions actually resonate with their consumers. Create dedicated post ad click experiences with FERMÀT for each and let the data tell you what your customers actually want!

Navigating tariff changes? We're right there with you. At FERMÀT, we understand the uncertainty these shifts create for your business. That's why we've built a dedicated resource hub to support brands during these challenging times. Our new tariff site is a living document—and we’re building it with you in mind. Have a resource, strategy, or question you'd like addressed? Let us know. 💚 Check it out in the link below! ↓